exam application Flashcards
(54 cards)
What are the key elements of mise-en-scène to consider in an unseen text
Setting props costume hair/makeup lighting and actor positioning/movement How do these elements contribute to meaning and atmosphere
What are the key elements of media language to consider in an unseen text
Consider visual codes Mise-en-scène composition color etc written codes typography layout language audio codes sound music and technical codes camera angles editing
How do codes and conventions create meaning
Identify specific codes and explain their connotations How do they establish genre create representations or position the audience
How might Barthes semiotics be applied to an unseen text
Look for signs signifier/signified consider denotation and connotation and identify potential myths or ideological meanings being constructed
How might structuralism Lévi-Strauss be applied to an unseen text
Identify binary oppositions and consider how they create tension conflict and shape the texts underlying meaning and ideological implications
How is narrative structured in the unseen text
Consider Todorovs narrative theory equilibrium disequilibrium resolution but also explore if there are multiple narratives open endings or unconventional structures
What are the different types of context to consider when analyzing an unseen media product
Historical context time of production/reception social context prevailing attitudes/values cultural context shared beliefs/practices and economic context industry factors
What social and cultural contexts are relevant to the unseen text
Consider the time period social attitudes cultural values and historical events that might influence the text and its representations
How are social groups represented in the unseen text
Analyze how groups are portrayed focusing on stereotypes power dynamics marginalization and the construction of otherness Consider the intended audiences perspective on these representations
How do processes of selection and combination shape representation
What elements are included/excluded selection How are they arranged combination How does this construct a particular ideological viewpoint or bias
How might Halls theory of representation be applied
Consider the role of ideology in shaping representations
How might Gauntletts theory of identity be applied
Does the text offer diverse representations and opportunities for audience identification Does it challenge traditional notions of identity
How might feminist theories e.g Van Zoonen hooks be applied
Analyze gender representations power imbalances objectification and the potential for challenging or reinforcing patriarchal ideologies Consider intersectionality hooks
How might Gilroys post-colonial theories be applied
Look for representations of race ethnicity and the legacy of colonialism Are there power dynamics between different cultural groups Is othering present
Who is the target audience of the unseen text
Consider demographics and psychographics How do all elements of the text language representation etc construct and appeal to this audience
How does the text address its audience
Analyze mode of address implied relationship with the audience and how the text positions the viewer/reader
How might Halls reception theory be applied to the potential audience of an unseen text
Consider the likely preferred reading and potential for varied interpretations based on audience background and social context
How might Gerbners cultivation theory be applied
What repeated messages or ideologies might the text be transmitting What potential long-term effects might this have on audience perceptions
How does the text encourage audience interaction or participation
If applicable Analyze features of interactivity and the blurring lines between producers and consumers Shirky
How does the text cater to different audience needs and pleasures
Consider uses and gratifications theory information entertainment social interaction identity
What is vertical integration and how might it affect an unseen product
Company owns production and distribution potentially leading to synergy control and profit maximization but potentially limiting independent voices
What is horizontal integration and how might it affect an unseen product
Company owns many outlets of the same type potentially leading to cross-promotion wider reach and standardization of content
What is digital convergence and how might it be evident in an unseen media product
Merging of different media forms and technologies leading to accessibility across multiple platforms and potentially interactive experiences
How might Curran and Seatons theory of power be applied
Analyze ownership structures and how they might influence the content diversity and ideological perspectives presented in the unseen text
