Exam Final

Question 1

When it comes to measuring social media, downloads, purchases, and donations are considered measures of what?
Social Activism
Attention
Engagement
Conversion

Answer 1

conversion

Question 2

According to the textbook, a study showed that only active use, but not passive use, of Facebook prompted social comparison.
True
False
No answer text provided.
No answer text provided.

Answer 2

false

Question 3

When it comes to social media marketing, word-of-mouth communication __________
Is not trusted by consumers when it comes to decision making.
Is not only given and received, it is observed.
Is an example of paid advertising
All of the above

Answer 3

is not only given and received, it is observed

Question 4

While valence (positivity or negativity of reviews) typically has an impact on consumer decision making and online sales, the volume (total number) of reviews has been shown to not have any impact on these things.
True
False
No answer text provided.
No answer text provided.

Answer 4

false

Question 5

A company using search engine optimization strategies so that their product shows up at the top of search results is an example of ________________
Pull Marketing
Mass Consumerism
Product Placement
None of the above

Answer 5

pull marketing

Question 6

Social media is the great equalizer when it comes to putting an end to societal differences associated with race, class, and education.
True
False
No answer text provided.
No answer text provided.

Answer 6

false

Question 7

What term describes the way the Internet has added to the repertoires of tactics for some social movements?
Marxism
Hacktivism
Fanaticism
Social Radicalism

Answer 7

hacktivism

Question 8

The policy that small portions of copyrighted material can be used for educational or commentary purchases is known as _______________.
Framing
Variance
Fair Use
Interpellation

Answer 8

fair use

Question 9

When it comes to measuring social media, retweets, shares, and likes are considered measures of what?
Attention
Engagement
Conversion
Hacktivism

Answer 9

engagement

Question 10

The idea that stylistic elements from previous genres are carried forward into new styles and genres of communication is known as what?
Remediation
Consolidation
Engagement
A Momentary Lapse of Reason

Answer 10

remediation

Question 11

The practice of disseminating a message to a specific audience is known as _______________.

Broadcasting
Narrowcasting
Conversion
Engagement

Answer 11

narrowcasting

Question 12

As a measure of social influence, a klout score represents not only how many followers someone has, but how many followers their followers have as well.
True
False
No answer text provided.
No answer text provided.

Answer 12

true

Question 13

If you were to post a video on Twitter (aka X), which would be considered the best measure of “reach”?
Impressions
Number of Views
Number of Unique Views
Recessions

Answer 13

number of unique views

Question 14

Which of the following is an example of Co-Creation?
Upvoting an answer on Quora
Reviewing a product on Amazon
Conducting a Search on Google
All of the above

Answer 14

all of the above

Question 15

Sharing political thoughts on Twitter would not be an example of co-creation.
True
False
No answer text provided.
No answer text provided.

Answer 15

false

Question 16

Adding to a Wikipedia entry would not be an example of co-creation.
True
False
No answer text provided.
No answer text provided.

Answer 16

false

Question 17

People seeking out a particular source for information online that corresponds with what they already believe is known “confirmation bias.”
True
False
No answer text provided.
No answer text provided.

Answer 17

true

Question 18

Digital literacy involves which of the following skills?
Computer Literacy
Digital Literacy
Multi-media Literacy
All of the above

Answer 18

all of the above

Question 19

One example of the digital divide is high-income families being more likely to have broadband in their homes when compared to low-income families.
True
False
No answer text provided.
No answer text provided.

Answer 19

true

Question 20

Senior Citizens tending to be less competent using search engines than high school students would be an example of the digital divide.
True
False
No answer text provided.
No answer text provided.

Answer 20

true

Question 21

According to the textbook, friend selection on Facebook tends to be related to which of the following?
Race
Physical Nearness
Education
All of the above

Answer 21

all of the above

Question 22

Virtual communities tend to form around which of the following?
Hobbies
B. Entertainment media such as movies and television shows
Health or Emotional Support
All of the above

Answer 22

all of the above

Question 23

While gender imbalance exist in other areas of society, this is not the case when it comes to things such as tech start-ups and representation in the technology workforce, where men and women tend to be equally represented.
True
False
No answer text provided.
No answer text provided.

Answer 23

false

Question 24

Studies have found that racist discourse is no more prevalent in online communication than it is in offline communication.
True
False
No answer text provided.
No answer text provided.

Answer 24

false

Question 25

When making purchases online, consumers tend to be more influenced by positive reviews than they are by negative reviews. True False No answer text provided. No answer text provided.

Answer 25

false

Question 26

A consumer is more likely to post a positive review than a negative review of a product online. True False No answer text provided. No answer text provided.

Answer 26

false

Question 27

A company using paid advertising on a website is known as ___________. Push Marketing Pull Marketing Influencer Marketing Mass Marketing fraud

Answer 27

push marketing

Question 28

Hybrid adaptations of things such as petitioning, letter writing, and boycotting online are known as what? Epackets Etactics Flaming Spam

Answer 28

etactics

Question 29

Social media can enhance political activism in which of the following ways? Mobilization Coordination C. Drawing attention to an activist concern for an extended period of time All of the above

Answer 29

all of the above

Question 30

The idea that online action substitutes for offline action is known as what? Inattentiveness Senseless Social Media Slacktivism Procrastination

Answer 30

slacktivism