exam questions Flashcards
(17 cards)
what is the definition of Localisation
the process of adapting a global product or content so that it fits a specific market
what is Coporate Nationalisem
The process by which corporations use the currancy of the nation, that is, its symboles, imeges, stereotypes, collective identeties and memories as part of their overall branding strategy
(Jakson, 2004; Jakson and Strum, 2022)
1999: Adidas: “Captains” ad
Adidas employed nostalgic imagery and music, in conjunction with sport heroes of the past and present, to invent a longstanding tradition.
Breakdown of costs, out of:
Labour
materials
retail markup
subcontractor
adidas marup
administration
what brings the cost up the most?
retail markup
what is greenwashing in sports?
spending more time and money claiming to be “green” through advertising and marketing rather than actually implementing business practices that minimize enviromental impact.
2021 NWI report: ____ sports partnerships with high-carbon companies (_______ = biggest target for companines (___ in total), TOYOTA indentified as biggest high carbon Olympics sponsor (31 partnerships)
1) 258 sports partnerships
2) soccer = biggest target for companies
3) 57 in total
what are wicked problems
they are complex issues that are difficult or impossible to solve because of their intricate, interconnected nature and lack of clear solutions
what do cochaes do primarily
observe and teach
what does a Sport
Psychologist do
Sports psychology is the scientific study of human social behaviour in the sport (exercise)
it is not the study of mental health
Sport and race: genetics/culture:
what is Professor Nina jablonski’s point in realation to race?
Professor Nina Jablonski:
“the whole idea that pgmentation equals race is simply nonsence”
contested terrain of the haka
The haka represents much more than just a national sporting ritual, it is a contested terrain where the Maori culture is able to gain more global exposure than any other aspect of their identity, therefore there are implications that are associated with how it is used and whether it is appropriate.
what is contested terrain
a place, idea, or area where there is disagreement or conflict, often involving competing interests, power dynamics, and ideologies
what is globalisation
the process by which businesses or other organizations develop international influence or start operating on an international scale.
what is localisation
the process of adapting a global product or content so that it fits a specific local market
what is coporate nationalism
Corporate nationalism, also known as “glocalization,” refers to the strategic use of national identity and symbols by corporations to enhance their brand image and connect with consumers. This involves associating brands with national values, history, or cultural elements to build trust and a sense of shared belonging among consumers.
What is ecological modernization
based on the belief that innovation and teachnology will solve all environmental problems
what is Hegemony
Hegemony is the political, economic, or military predominance or control of one state over others.
