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1

When a new user visits your proprietary site, what is typically the first method of interaction with them?

A. A welcome e-mail message
B. A registration form allowing access to the site
C. Log file entry notifying you of new visitor activity
D. Shopping cart activity

C. Log file entry notifying you of new visitor activity

2

You need to update your website for better search engine optimization. You’ve heard of technology that will search web pages, read the code and store the data for
public search engines. What kind of technology is this?
A. Web crawler
B. Static index
C. Database
D. Dynamic index

A. Web crawler

3

Which of the following represents an SEO strategy of using short phrases of three to five key words?
A. Word cloud
B. Word salad
C. Long-tail keyword
D. Boolean operator keywords

C. Long-tail keyword

4

Which of the following is a recommended method in the W3C standards in the operability category to improve accessibility of a web site on a tablet computer?
A. Provide a virtual magnifying glass that enlarges portions of a website.
B. Placing critical information at the top of the page.
C. Provide adequate contrast to make onscreen content visible in bright environments.
D. Provide workarounds for actions triggered by physically moving the tablet.

B. Placing critical information at the top of the page.

5

What would be a limitation to using a framework to create a large web site?
A. Most frameworks have some form of security issues.
B. Frameworks typically are harder to master than coding with HTML5.
C. Frameworks may be limited in functionality.
D. Most frameworks have a cost associated with each design.

A. Most frameworks have some form of security issues.

6

Which of the following would be defined during the functionality part of a site specification?
A. The structure of the information contained in the site incorporates an intuitive navigational scheme
B. Tasks the site will be able to perform, such a detailed product search or managing products in a virtual shopping cart.
C. The look and feel of a site, such as typography, color schemes, images, and spacing.
D. The content contained in the site, such as text describing the business and products, images, and video files.

B. Tasks the site will be able to perform, such a detailed product search or managing products in a virtual shopping cart.

7

Lisa is developing a Web application using a framework and wants to include interactive elements using JavaScript. She decides to use a JavaScript library too but she is on a tight budget and cannot pay for a license. Which of the following would be the best option for Lisa to access a library?
A. Borrow the JavaScript code from another site
B. Use Kendo UI
C. Use the jQuery UI library
D. Use JavaScript code from the Foundation library

C. Use the jQuery UI library

8

Which of the following types of applications should you use to publish a Web page you have manually coded in a text editor?
A. A dedicated FTP client.
B. A GUI builder.
C. The FTP client built into a Web IDE.
D. A solution similar to WAMP.

C. The FTP client built into a Web IDE.

9

Your web developer has presented a report of a focus group’s review of your new website. The report contains information on the amount of time the group spent on the site, the number of clicks required to navigate, and the general pattern of navigation. What kind of testing was the focus group performing?
A. Formative testing
B. Objective testing
C. Qualitative testing
D. Summative testing

C. Qualitative testing

10

In the early days of user interface design web (1990’s) designers moved from using tables to organize a layout, to interactive design using Flash. Today, which
group of open-source technologies, are commonly used?
A. PHP
B. Vector graphics
C. Dynamic HTML
D. PhotoShop

C. Dynamic HTML

11

Gabby is meeting with a client to discuss a new web site. She is asking her client a series of questions so that she can create a site strategy. Which of the questions below would help Gabby define the site audience?
A. How will users navigate through this site?
B. What kind of users will be visiting the site?
C. What is the most important task for users to complete on the site?
D. How many visitors are expected to visit the site?

B. What kind of users will be visiting the site?

12

The Scenario-based design method includes which of the following components?
A. Testing, redesign, release
B. Discovery, evaluation, prototype
C. Analysis, design, prototype
D. Specifications, storyboards, development

D. Specifications, storyboards, development

13

Nicki is working on a website for a company that sells handmade beauty products online. One of the goals for this site is to attract and retain site visitors What is
one tactic she could use to help achieve this goal?
A. Create a complex and unique navigation system to really impress new visitors to the site.
B. Make sure users can only view products on the site after they have filled out a registration form to create an account.
C. Create a blog section that can be updated weekly with tutorials on innovative ways to use the website's beauty products.
D. Show visitors a wealth of similar product options on affiliate sites by displaying large, animated ads in the header and sidebar.

C. Create a blog section that can be updated weekly with tutorials on innovative ways to use the website's beauty products.

14

You have just completed focus group testing of a medium sized site. Most of the members of the focus group had difficulty locating the navigation button, but when they found them, they smiled, clicked, and moved to the next page. Based on this observation, you decide to add the navigation buttons at the top of pages, as well
as the bottom. What usability testing stage is being performed?
A. You are drawing conclusions from the qualitative data.
B. You are collecting the qualitative and quantitative data.
C. You are analyzing the quantitative data.
D. You are documenting the results of the testing.

C. You are analyzing the quantitative data.

15

A large hardware retailer has a very large website, with many pages of do-it-yourself (DIY) tutorials, and product information. However, some customers are visiting
the site to find the closest physical store. The development team has elected to place a link for the Store Locator in the top right corner of the home page, but it will
not appear on tutorial or ecommerce pages. What kind of navigational element is this?
A. Breadcrumb
B. Utility
C. Secondary
D. Primary

B. Utility

16

How can you optimize your Web site for accessibility by visually challenged persons on any device (computers, laptops, tablets, mobile phones)?
A. Incorporate white space and strong contrast between text and background.
B. Place navigation buttons at the top and bottom of web pages.
C. Make buttons of adequate size and have a small amount of inactive space between targets.
D. Support external physical keyboards or alternative on-screen keyboards.

A. Incorporate white space and strong contrast between text and background.

17

You are building an elementary school website which will include main sections for students, parents, and staff. Within each section, there will be five to ten
subsections (pages). Which type of navigational element will best help users find what they are looking for?
A. Breadcrumb trails
B. Hamburger menus
C. Drop-Down menus
D. Navigation Bars

C. Drop-Down menus

18

You are presenting the web design project to the customer and have project material that consists of a compilation of the web design team's work, including
mockups, wireframe and sketches. Which of the following project documentations are you presenting?
A. Meeting notes
B. Web site wireframe document
C. Design document
D. Web site style guide

C. Design document

19

The participatory design process includes which of the following techniques?
A. Discovery, evaluation, prototype
B. Surveys, testing, release
C. Testing, review, redesign
D. Analysis, design, prototype

D. Analysis, design, prototype

20

An award winning writer has published a series of poems on her personal website. One of the writer's students has reproduced these poems in their entirety in a college newspaper, which is sold for a small fee. Which type of intellectual property law has been violated?
A. License
B. Fair Use
C. Copyright
D. Trademark

C. Copyright

21

Which of the following is true regarding brands?
A. A brand should be appealing, energetic and memorable.
B. A brand should define a company's mission and values.
C. A brand should be familiar and similar to other brands.
D. A brand should be unique, attractive, and memorable.

D. A brand should be unique, attractive, and memorable.

22

You are creating the site map for a new website project. Which of the following design methodologies of Website production (sometimes called the "five Ds") are
you in?
A. Diagram
B. Develop
C. Discover
D. Design

B. Develop

23

Your company has just released a new version of its Toys Department pages. Early feedback indicates that your visitors are enjoying the colors and whimsical
nature of the pages but are left feeling confused about where to click next to get more information about the products. Your design has failed to incorporate which
set of design principles?
A. ERBU
B. CARP
C. KISS
D. CMYK

C. KISS

24

You have developed a web page to provide some information about your company. You've organized sections within the of the page, by using the
, and tags. What kind of elements are these?
A. Semantic elements
B. Style elements
C. Form elements
D. Basic elements

A. Semantic elements

25

When starting a new project, many website designers develop a single page that includes all the fonts, sizes, white space, and colors they want. This becomes their
page template for the rest of the site. Why is this practice important?
A. It helps them determine which WYSIWYG code editor they should use.
B. It ensures they are properly separating the HTML5 coding from the CSS3 styling.
C. It ensures the site has a consistent look and format.
D. IT proves the rest of the site will validate to current HTML5 standards.

B. It ensures they are properly separating the HTML5 coding from the CSS3 styling.

26

Luke’s web design team has decided to implement the agile Web design process. He has been assigned to write some JavaScript code that will assist in form field
validation. What phase of the agile Web design process is he currently in?
A. The test phase
B. The delivery phase
C. The develop phase
D. The design phase

C. The develop phase

27

You are building a series of pages that explains how to prepare a recipe. Each page contains an image, and describes the task the cook should perform. What web
site structure is being implemented?
A. Sequential
B. Navigational
C. Hierarchical
D. Web-like

A. Sequential

28

You are consulting on the web site design for a young lawyer who is starting a new legal practice in environmental law. She wants the site to feature hot pink and bright green colors to represent her youthful new approach to solving legal problems. You advise her to consider a neutral color scheme based on gray and blue
instead. Which of the following best supports your recommendation?
A. Her preferred color scheme is offensive to you as the web site designer.
B. Her preferred color scheme is difficult to read, which will prevent users from exploring the website.
C. Her potential clients will respond better to the authoritative professional tone of the neutral colors.
D. Her potential clients' computer devices will not be able to display pink and green very well, which will cause them to exit the site.

C. Her potential clients will respond better to the authoritative professional tone of the neutral colors.

29

You are starting a web site redesign project for a dog trainer who specializes in preparing service animals for people with special needs. His primary customers
have mobility challenges. What would be a primary consideration in the redesign of the site?
A. Providing large print PDF files for download.
B. Providing image and video alternatives to text.
C. Minimizing the number of mouse clicks needed to perform tasks.
D. Removing page elements that flicker and change color.

C. Minimizing the number of mouse clicks needed to perform tasks.

30

You are reviewing the results of usability tests for your website. Several of the comments stand out as “red flags” mentioning that for colorblind visitors or those who viewing the site on mobile devices are experiencing confusion with readability or navigation. Which principle of visual design should you revisit to make the
necessary improvements?
A. ERBU
B. KISS
C. CMYK
D. CARP

D. CARP