Exam Review

Question 1

Brand Name

Answer 1

Part that can be spoken

Question 2

Trade Name

Answer 2

Used to identify a company or an organization

Question 3

Brand Mark

Answer 3

Symbol, design, or group of letters and cannot be spoken

Question 4

Trade Character

Answer 4

A Brand Mark that has been personified

Question 5

Trademark

Answer 5

A brand that is owned by a business and designated by the ™️

Question 6

Primary reasons brands are used

Answer 6

For identification and differentiation

Question 7

A benefit that customers get from branding is…

Answer 7

Help identify the product/service

Question 8

A benefit that businesses get from branding is…

Answer 8

That the consumers know that the product/service is theirs

Question 9

Characteristics of a good brand name

Answer 9

It looks appealing and it is easy to read

Question 10

Licensed Brand

Answer 10

The legal authorisation by a brand owner to allow another company to use the brand in exchange for a fee

Question 11

National Brand

Answer 11

A product that is branded by the manufacturer and distributed nationally

Question 12

Family Brand

Answer 12

A category of brands in which one brand is used for a group of related products in a product product line

Question 13

Generic Brand

Answer 13

An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion

Question 14

Brand Loyalty

Answer 14

Customers’ allegiance to a particular brand

Question 15

Something bad about brands

Answer 15

Can be confusing and overwhelming due to the number of Brands

Question 16

Headline should contain _______ words

Answer 16

At Least 15

Question 17

AIDA stand for

Answer 17

Attention, Interest, Desire, Action

Question 18

Part of the ad that clinches the sales

Answer 18

Copy

Question 19

Most important part of the ad

Answer 19

Header

Question 20

Main text of the ad

Answer 20

The copy

Question 21

Signature

Answer 21

Business’ name and logo

Question 22

Importance of White Space

Answer 22

Unfilled areas of the print ad

Question 23

Subhead

Answer 23

A line of copy that expands on the selling idea introduced in the headline

Question 24

Layout

Answer 24

It is a way how the ad is designed

Question 25

Merchandise Art

Answer 25

It show the product or service

Question 26

Non-Merchandise Art

Answer 26

Doesn’t show the product or service

Question 27

The way how to involved the readers with the headlines is to

Answer 27

Ask the most common ask direct question or have an “How To” headline

Question 28

Sense-Appeal Copy

Answer 28

Copy make an appeal to one or more of the 5 senses, copy is descriptive and is often accompanied by an illustration

Question 29

Educational Copy

Answer 29

Written to increase the public's knowledge about a product or service, informative in nature

Question 30

Monologue Copy

Answer 30

Has the advantage of being able to drive home point

Question 31

Story-Form Copy

Answer 31

A sorry must dramatise a product or an idea

Question 32

Institutional Copy

Answer 32

Aims to develop goodwill rather than sell merchandise

Question 33

Most potent advertising medium

Answer 33

Television

Question 34

Most effective means of communication

Answer 34

Human Voice

Question 35

The first step in writing a broadcast script

Answer 35

Copywriting

Question 36

Jingles

Answer 36

Short, catchy song that had memory value

Question 37

Best medium for demonstrating a product

Answer 37

TV

Question 38

Good points to Radio Advertising

Answer 38

It uses a human voice and easy to change copy

Question 39

Bad points to Radio Advertising

Answer 39

No pictures, moves rapidly, and you can’t go back to study it

Question 40

Good points to Television Advertising

Answer 40

(Moving)Picture

Question 41

Bad points to Television Advertising

Answer 41

Expensive, not everyone is listening nor watching

Question 42

Most expensive time for Radio Advertising is…

Answer 42

Drive Time

Question 43

Most expensive time for Television Advertising is…

Answer 43

Prime Time

Question 44

DECA

Answer 44

A group of marketing students

Question 45

DECA Facts

Answer 45

The Texas Association of DECA is divided into 11 district, MHS is in District #7

Question 46

Networking

Answer 46

Making connection with people/groups of alike kind

Question 47

Marketing

Answer 47

Involves all of the processes used to identify, create, and maintain exchange relationships

Question 48

Geographic

Answer 48

Where the consumers lived

Question 49

Demographics

Answer 49

Population facts. Example: Age, race, sex, income, Ect.

Question 50

Psychographics

Answer 50

A person’s interest, behaviour, Ect.

Question 51

Target Market

Answer 51

People who you think would buy your product or try to reach them with your message

Question 52

Niche Marketing

Answer 52

A narrow group that is well defined with specific characteristics

Question 53

Consumer Profile

Answer 53

A written out profile that might use Geographic, Demographics, and/or Psychologics

Question 54

Mass Marketing

Answer 54

Trying to reach everybody with one message

Question 55

Type of audience that outdoor advertising has

Answer 55

Mobile audience

Question 56

Guidelines for developing billboards

Answer 56

Use primary colours, Horizontal text, and Presenting the big idea

Question 57

Lettering for billboards

Answer 57

Straight horizontal words

Question 58

Readable colors combination

Answer 58

Yellow and Black

Question 59

Most used form of outdoor advertising

Answer 59

Standardise Billboards

Question 60

Types of billboards

Answer 60

Standardised Billboards Painted Billboards Spectacular Billboards

Question 61

Spectacular

Answer 61

When you add moving parts

Question 62

Transit Advertising

Answer 62

Advertising on wheels or rails