EXAM TOPIC 3 Flashcards
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1. Name the different types of shoots and compare the types according to advantage and disadvantages for the stylist. (10)
You will either be shooting in the studio or on location. The organisation for shoots differs according to the place.
The three types are a studio shoot, a shoot on location, and a shoot abroad.
It is important to note that for a studio shoot hired studios come in various conditions and sizes. It is therefore important to note the type of picture that you are taking.
The location shoots are usually done in a fully equipped location van.
As regards the shoot abroad, foreign locations add glamour to the fashion pages. Trips abroad take place throughout the different seasons.
What type of shoot is normally done in an equipped van?
Location shoots
Discuss the difference for styling for a newspaper and styling for a magazine.
Newspapers and magazines are both considered periodicals, which means they are produced on a regular schedule.
Some of the most common differences between newspapers and magazines can be seen through their audience, content, distribution, and design and layout.
The primary difference is that a newspaper obtains news and a lot of the fashion pages must communicate this.
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You work for organisation A and you are required to organise a show production with a team of individuals to assist you. Answer the following questions:
What is the job of the producer(5)
The producer must coordinate and bring all pieces of the shoot together, including models,
staff, lights, sound, seating and recording of the show. Responsibilities in this role include
choosing the right location for a show, assists in selecting the designers whose clothing will
feature and choosing the pieces that form the collection seen by the audience. After this, the
fashion producer works with stylists to make sure the outfits are fitted to models and properly
accessorised to fit the overall theme of the show.
Some of the administrative tasks include setting up and checking contracts, creating the budget,
hiring security and creating a schedule for the shoot.
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You work for organisation A and you are required to organise a show production with a team of individuals to assist you. Answer the following questions:
What is the role of the press relations officer? (5)
The role of a public relations representative is essential because he or she puts the face of
the company out in the world.
This person is responsible for marketing and creating a buzz among influential journalists and
bloggers. Promoting a fashion business is the primary goal of a press relations officer in this
field along with building a brand, communicating the message and handling complaints.
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You work for organisation A and you are required to organise a show production with a team of individuals to assist you. Answer the following questions:
What do you look for when choosing the location? (5)
Location should have all amenities in place like having access to a bathroom, make up rooms,
electricity, parking etc
Depending on the shoot size specifications for the location can be essential.
However, it is important to choose locations that adhere to the mood of the shoot.
The setting should compliment the model in addition to working with the photographic style that you are pursuing.
Making poor decisions regarding the setting can lead to a struggle between what you are shooting and the end results that you desire.
The setting also requires considering your light sources. Outdoor settings can be especially challenging in this regard. The proper light may only be available during a certain time of day. Additionally, you can compliment and enhance the lighting in natural locations by using reflectors and artificial sources of illumination in tandem with the sunlight.
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You work for organisation A and you are required to organise a show production with a team of individuals to assist you. Answer the following questions:
what would you look for when choosing the music for a shoot? (5)
It is important that the music continues the theme of the shoot. The music should add to the
general atmosphere trying to be achieved. The music should not be overpowering or distracting.
The reputation of a particular song can influence a shoot.
Legal aspects have to be considered when choosing music
The style of music chosen can help to accent the designer’s collection and set the mood for the entire evening
Depending on your budget hiring live music or DJ’s may be out of the question.
Definition of a stylist (5)
A stylist is a person who performs, writes about or otherwise acts with attention to style (Dingemans 1999:1).
There are many categories of stylists (clothes, hair, make-up, location, props and food) and each category of stylist has a specific job in a chosen area. Not only are there different specialisations, there are also different fields.
Fashion: The stylist plays a key role during a photo shoot and/or a major fashion show, helping to convey what theme must be adopted, ensures the right ambiance, finds the right accessories, studies proper placement and is in charge of fittings. The stylist is in charge of the “image” of the collection.
The stylist is also in charge of visual merchandising and/or works with magazines to decide what to display for the upcoming season. Stylists work with various heads of fashion, magazines, showrooms, press agencies, fashion houses and also freelance stylists for various agencies.
Define showproduction (5)
This is a highly skilled area of expertise. Organisation is key. Show production is where fantasy meets reality and retouching is impossible. You have to make an impact. The show must be entertaining as well as a showcase for the talents of the designers, retailers, models, make-up artists and production team. The average show lasts 25 minutes and the preparation that goes into it can take months.
There are five different shows, namely the event, the charity event, the retailer’s show, the manufacturer’s show and the student show.
Name the four different show productions and briefly discuss the purpose of each. (10)
The event or the charity event show is driven by publicity. These event are often to inform the public of an issue to raise awareness towards a specific issue.
The retailers show is to showcase the retailer’s offering to public.
The manufacturer’s show is to inform retailers of new
offerings and trends.
The student show is to showcase young, up and coming designers to the industry.
