EXAM TWO Flashcards
(29 cards)
Craig Domann (Guest Speaker)
What was his presentation about?
Having a Pro Mindset
Craig Domann (Guest Speaker)
What is his job?
NFL Agent
Craig Domann (Guest Speaker)
Explain:
Diagnose -> Dedicate -> Dominate
Diagnose: Block the noise, Rewrite your story, Tackle your past
Dedicate: Know your purpose, Be prepared
Dominate: Perform and Show Up, Biggest enemy is when you are attached to potential outcomes
Craig Domann (Guest Speaker)
Two types of haters
- Inner circle
- People who are doing better than you
Craig Domann (Guest Speaker)
Believing in yourself 99.99% of the time
Self Sabotage
Chiefs Visit (Guest Speaker)
Adding a Chiefs logo to an ad can improve ad effectiveness by
38%
Chiefs Visit (Guest Speaker)
Red Friday Flag Promotion
Collab with McDonald’s and Ronald McDonald’s house
Chiefs Visit (Guest Speaker)
Emotional connection leads to
Economic results
Hospitality Inventory
Never ending job for marketers
creating inventory and increasing percieved value of inventory
Hospitality Inventory
Hospitality inventory is designed to meet which of the following?
Fan needs and wants
Hospitality Inventory
The textbook classifies media guides as which type of hospitality inventory?
Hospitality Inventory
Fan Needs & Wants
Connection
Entertainment
Escape
Giveaways
Networking
Participate
Socialize
Status
They love the stress of it (the game)
We admire athletes
Hospitality Inventory
Classic Hospitality Inventory Items?
- PSL’s
- Tickets
- Suites
- Club Access
- Parking
- Special Events
- Concessions
- Merch
- Memorabillia
Sponsorship Objectives
the reason “sponsorship works”?
lifestyle marketing
Sponsorship Objectives
Naming rights can be used to meet the sponsor objective of visibility.
True
Sponsorship Objectives
What do sponsors want from their partnerships with sports organizations?
- Influence public perception
- Awareness
- Segment Targeting
- Community Involvement
- Goodwill (entertainment & suites)
- Media Benefits
- Competitive Advantage
- Achieve Sales Objectives
- Exclusivity
- Hospitality Benefits
- Visibility
Sponsorship Objectives
Which of the following objectives is particularly important to a potential sponsor that is either not well known or they are launching a new product?
Awareness
Sponsorship Objectives
Which of the following sponsor objectives could be directly met by partnering with the Royal’s and their Royal’s Charities program?
Community Involvement
Sponsorship Inventory
Sponsorship Inventory Rights
- Use of logo
- Exclusive association
- Naming rights
- Use of phrases
- Use of product
- Promotional Activities
- Media assets
Sponsorship Inventory
What is this industry all about?
Revenue
Sponsorship Inventory
What do we have to sell to fans?
Hospitality Inventory
Sponsorship Inventory
What do we have to sell to sponsors?
Sponsorship Inventory
Sponsorship Inventory
Which of the following categories represents the majority of sponsorship spending worldwide?
Sports
Sponsorship Inventory
Why do sponsorships work? (Fans)
Reaches consumers through “lifestyle” marketing
