Exam Unit 1

Question 1

Conglomerate

Answer 1

A large company that owns numerous smaller companies across various sectors of the media industry (e.g. Disney)

Question 2

Independent company

Answer 2

A smaller company not owned by a conglomerate, often producing niche or specialised media products

Question 3

Public service model

Answer 3

Media institutions that operate to serve the public interest rather than for profit

Question 4

Vertical integration

Answer 4

When a company owns multiple stages of production and distribution within the same industry

Question 5

Horizontal integration

Answer 5

When a company expands by acquiring or merging with companies at the same level of production (e.g. a tv station buying another tv station)

Question 6

Synergy

Answer 6

Cooperation between different sections of a conglomerate to promote a media product across various platforms

Question 7

Cross-media promotion

Answer 7

Advertising a product using multiple media channels (e.g. promoting a film on tv, social media, and billboards

Question 8

Traditional advertising

Answer 8

Methods such as tv adverts, print ads in newspapers , and radio sports

Question 9

Contempary advertising

Answer 9

Modern methods including social media ads, pop ups, and online banners

Question 10

Distribution

Answer 10

The process of getting media products to an audience, us in methods such as streaming services, physical media (DVDs), or cinemas

Question 11

Technological convergence

Answer 11

The merging of two different forms of media into a single digital platform (e.g. watching TV on a smart phone)

Question 12

Cross-media campaigns

Answer 12

Marketing strategies that use multiple platforms (e.g. a film being promoted through trailers, social media, and posters)

Question 13

Impact of digital platforms

Answer 13

Distribution has become faster and global, making products accessible via streaming and digital downloads

Question 14

Mass audience

Answer 14

A broad general audience that media products are often targeted towards (leg. National newspapers, mainstream films)

Question 15

Niche audience

Answer 15

A small specialised audience with specific interests (e.g. indie films, niche magazines)

Question 16

Demographics

Answer 16

Statistical data related to the population

Question 17

Socioeconomic status

Answer 17

Social class and income levels

Question 18

Psychographics

Answer 18

Lifestyles, values, and beliefs that shape audience choices (e.g. adventurous, conservative)

Question 19

Psychographics

Answer 19

Lifestyles, values, and beliefs that shape audience choices (e.g. adventurous, conservative)

Question 20

PAMCo

Answer 20

The body that measures audience readership of newspapers and magazines

Question 21

RAJAR

Answer 21

Measures radio audience sizes in the uk

Question 22

BARB

Answer 22

Broadcast audience research board, tracks tv audience data

Question 23

Primary research

Answer 23

Collecting original data directly from sources e.g. questionnaires, interviews, focus groups

Question 24

Secondary research

Answer 24

Using existing data from books, internet sources, and reports

Question 25

Qualitative data

Answer 25

Non-numerical insights such as opinions and motivations

Question 26

Quantitative data

Answer 26

Numerical data that can be measured and compared

Question 27

SWOT analysis

Answer 27

A framework for assessing strengths, weaknesses, opportunities and threats of a product or company

Question 28

PEST analysis

Answer 28

Analysing the political, economic, social, and technological factors that influence media products

Question 29

Data analysis

Answer 29

Techniques to identify trends and insights from research data to inform rupture production or marketing decisions

Question 30

Director

Answer 30

Oversees creative aspects of a film/tv show

Question 31

Editor

Answer 31

responsible for post-production editing

Question 32

Camera operator

Answer 32

Films the action

Question 33

Makeup artist

Answer 33

Prepares actors’ appearances for media productions

Question 34

Media industry: magazine Example

Answer 34

Vogue and GQ (fashion)

Question 35

Media industry: Newspapers Example

Answer 35

The times ( political commentary , business)

Question 36

Media industry: television example

Answer 36

Channel 4 (public service, innovative content) Netflix (streaming, original productions)

Question 37

Media industry: film Example

Answer 37

A24 (independent films) Universal pictures (major studio)

Question 38

Media industry: web media Example

Answer 38

YouTube (user generated content, web videos)

Question 39

Media industry: web media Example

Answer 39

YouTube (user generated content, web videos)

Question 40

Media industry: radio Example

Answer 40

BBC Radio 1 (pop, youth music) Spotify( streaming, podcasts, personalised music)

Question 41

Media industry: video games Example

Answer 41

Ubisoft (assassins creed, action adventure games)

Question 42

Miss en scene

Answer 42

The arrangement of everything that appears in the frame (e.g. location, props, costumes, lighting, colour)

Question 43

Camerawork

Answer 43

Techniques used to film (shot types, angles, movement)

Question 44

Sound

Answer 44

Both production and post production elements, including dialogue, sound effects and music

Question 45

Print layout

Answer 45

The way images and text are arranged on a page or website

Question 46

House style

Answer 46

Consistent design choices across a brand (colour scheme, fonts)

Question 47

ASA

Answer 47

regulates advertising standards in the uk

Question 48

BBFC

Answer 48

Classifies films in the uk based on content

Question 49

OFCOM

Answer 49

Regulates tv, radio, and telecommunications

Question 50

IPSO

Answer 50

Regulates the press and newspapers

Question 51

PEGI

Answer 51

Responsible for age ratings of video games

Question 52

Copyright

Answer 52

The legal right to protect original work from being copied or distributed without permission

Question 53

Intellectual property

Answer 53

Creations of the mind that can be legally owned and protected

Question 54

Censorship

Answer 54

The practice of suppressing or limiting content deemed inappropriate or harmful

Question 55

Ethical issues

Answer 55

Concerns related to how media might affect audiences

Question 56

Self regulation

Answer 56

When the media institutions set and follow their own guidelines to ensure content meets legal and ethical standards

Question 57

Mode of address

Answer 57

The way in which a media text ‘speaks to’ its target audience

Question 58

Connotation

Answer 58

The feelings or ideas that a word suggests

Question 59

Connotation

Answer 59

The feelings or ideas that a word suggests

Question 60

Denotation

Answer 60

The literal or primary meaning of a word

Question 61

Conglomerate

Answer 61

One overall company owns a number of smaller companies called subsidiaries. These subsidiary businesses run independently but support the wider goals and objectives of the parent company For example a conglomerate use their subsidiaries to promote and market a media product

Question 62

Subisdiaries

Answer 62

Companies controlled by a holding company

Question 63

Preferred reading

Answer 63

Interpreting it the way the writer is wanting you to

Question 64

Joint venture

Answer 64

When a media company works with another company on a project that is mutually beneficial for both parties