Examples Chapter 1 Flashcards
Give example of uncommon increase in volume of wine in terms of a vintage.
in 2013, uncommonly high spring and summer rainfall in the usually arid Castilla-La Mancha increased the volume of wine produced in Spain to 45.3 million hectolitres.
Give example of uncommon decrease in volume of wine in terms of a vintage.
in 2017 spring frosts in much of Europe produced the lowest global volume production for 50 years. In comparison, Spain’s production in this year was 32.5 million hectolitres.
Example of specific style of wine increase in last decade.
Sparkling wine consumption increased by an average of 3 per cent annually between 2002 and 2018.
Top 5 wine consumption countries in order?
- USA
- France
- Italy
- Germany
- China
When USA overtook France and Italy to become largest consuming country in the world?
2011
Reasons behind China’s increased wine consumption?
Growing midle class; aspire to drink primarily French but increasingly also Australia, China.
Example of fashionable drink in younger generation for a specific market?
Gin in Spain
According to Drinks Business, in August 2023 Gallup study shown that how many British consumers aged 18-24 abstain from alcohol?
About 33%
those who do drink tend to do so “primarily as a treat, to relax, or to mark a special occasion”
Which styles and in which countries are increasing in sales significantly?
Rose: USA
Sparkling: USA and UK
According to Drinks Business Prosecco has 2% growth Y2Y in USA
Which sparkling wines increased in exports and which decreased (acc. to Meininger)
According to Meininger:
Italian sparkling wine exports increased in value by 3.3%
French exports decreased by 1.1%; Champagne accounts for 91% of French export value but only 58% of the volume.
Italy leads in sparkling wine exports by volume, while France, despite exporting less, commands higher prices.
Which styles are decreasing in demand?
- Fortified (15 - 22%)
- medium-sweet Getrman wines (ex. liebfraumilch) - popular esp. in 50s - 70s
What is a brand of Liebfraumilch that had to reinvent istelf due to lower demand for medium-sweet wines?
Blue Nun
Examples of leading wine publications which can influence reputation?
Wine Spectator in USA
Jancis Robinson in UK
Example of expensive wine which lost sales after 2008 financial crash due to lower economy strength?
Champagne
cheaper sparkling wines increased
Example where rising economy and increased disposable income driven wine sales for aspirational wines?
China, increasing demand for aspirational wines from Burgundy and Bordeaux
What is the reason behind recent boom in Argentinian wines?
Weak currency from producers’ country which meant that their wines were competitively priced on the global market.
Example of market situation where demand for one product from category increases?
When competitor is out supply is lower, therefore increasing demand.
How can countries control sale of alcohol
state owned monopolies (Swede, Norway, Canada), 3-tier system in USA
How limiting and controling alcohol sales influence prices?
Limits supply, increasing prices.
How can countries control sale of alcohol without state owning monopolies?
minimum legal drinking age
sales limited to particular hours of the day
Example of law encouraging citizens to drink less?
in France, the Loi Evin, introduced in 1991, restricted the advertising of alcoholic drinks and is considered a significant factor in the reduction in wine consumption in France
Example of law reducing availability of cheap alcohol?
Scotland, minimum unit pricing. GBP 0.5 per unit (x ABV x volume in liters).
Limit of alcohol befor a person can drive. Examples:
NZ, Scotland from 80mg/100ml to 50mg/100ml
Norway, Sweden: 20mg/100ml
Excise duties example
Republic of Ireland (per bottle):
Still: 3,19EUR
Sparkling:6,37EUR (reduced demand for sparkling)
