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GG3056 Commodities > Exhibition > Flashcards

Flashcards in Exhibition Deck (27)
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1
Q

Baudrillard (1988)

A

Commodity-signs

- exhibition crucial to making commodities into signs

2
Q

Pike (2009)

A

Commodity signs made via geographical entanglements

- meanings developed as a result of association with places, spaces, environments, people

3
Q

Sack (1988)

A

Exhibition about commodities is essentially re-contextualisation
- showing how the commodity can work in your context

4
Q

Liens (2000)

A
Viking Foods (Norwegian Pizza/ 'cake')
- 2006 = 20 million superiora sales
5
Q

Pike (2009) Brand

A

Brand: identifiable kind or variety of good or service
Brand Value/Equity: the associated or perceived qualities
Branding: The process of attaching ideas to a brand

6
Q

Goldman & Papson (2006)

A

Capitalist Brandscapes

  • Nike at the summit of the Commodity-sign
  • produces feelings, sign holds “magic and mystery”
7
Q

Lurry (2004)

A

The brand as an interface/hyperlink/access to wider ideas

8
Q

Lash & Lurry (2007)

A

Branding makes commodities into media objects

9
Q

Holt (2006)

A

Brands are ‘parasites’

- feeding on other realms of cultural meaning

10
Q

Goldman & Papson (1998)

A

Nike is no longer a manufacturing company, instead it is a marketing company

Phil Wright CEO- “Product is the most important marketing tool”

11
Q

Klein (2000)

A

Branding boomerang

- the brand can be hard to control, and is vulnerable

12
Q

Jhally (1990)

A

Commodity Fetishism
- We succumb to the ideas presented in advertising, attributing powers to it through media, and not through its process of production.

13
Q

Jhally (1990) Veil

A

Commodities draw a veil across their own origins.
- We do not know about its consumption and what kinds of people made it

(Hartwick 2000 commodity chains aim to lift this veil)

14
Q

Buckley (2008)

A

A fetish for defetishisation: showing geographies of production as part of their exhibition (McDonalds UK farmers)

15
Q

Cook & Crang (1996)

A

Commodity fetishism even to the extent of it doubling where it represents ??????

16
Q

Klein (2000)

A

The task of marketing is to avoid the moment branded products cease to look like lifestyles or grand ideas

17
Q

Said (1978)

A

Commodifying difference, orientalism

18
Q

Driver (2014)

A

Imaginative geographies: assigning of certain meanings and ideas to commodities from certain places

19
Q

Cronin (2004/06/08)

A

Advertising is a complex part of exhibition.

- Can massive impact brand value

20
Q

Jackson & Taylor (1996)

A

Advertisers are aware of growing sophistication of audiences

- Uneasy pleasure

21
Q

Slater (2011)

A

Marketing is impossible entity as it is found between the cultural and economic sides of exhibition

22
Q

Arvidsson (2005)

A

Brands are built on the immaterial work of consumers

- Ethical surplus (social bond, shared experience, a common identity)

23
Q

Moor (2007)

A

Branding is key in the capitalist economy

  • Branding is a historic entity
  • Charities, cities, the worlds of sport and entertainment, even political initiatives.
24
Q

Carducci (2006)

A

Culture jamming - counter bombardment of consumption orientated messages in the mass media (Handelman & Kozinets, 2004)

  • Expression of political will
25
Q

Binkley (2008)

A

Consumers increasingly asked to and choose to look beyond consumer capitalisms drab seriality

  • eg Ronald McDonald & healthy lifestyle
  • slow food campaigns for healthy food and freedom from consumerist society
26
Q

Dwyer & Jackson (2003)

A

EAST british based company high street retailer attempted to use an “ehtnic aesthetic”

  • cultural difference is emphasised and actively constituted throughout the process of commodification
27
Q

Sheller (2003)

A

The Caribbean:

  • exotic holds deeper social secrets
  • natives held to do the white work
  • exploiting exoticism