Experimental Design Flashcards
1
Q
Recipe
A
Uniue combination of variables
Also known as treatment
2
Q
A-B Split Testing
A
A - original recipe
B - challenger recipe
Typically few designs (up to 10 at a time)
Sequential tests less reliable since changes might be due to other factors
3
Q
A-B Split Testing Advantages
A
Easy to test, implement and analyse
Flexibility defining variable/factor values (revolutionary combined with evolutionary designs)
4
Q
A-B Split Testing Disadvantages
A
Not possible to test all possible combinations/find interdependence between all factors/variables so not likely to find optimal combination
Can’t see which factors are contributing the most as too many things change simultaneously
Inefficient form of data collection
5
Q
OFAT
A
Often used but inefficient
