Explanations and Types of Conformity Flashcards
(21 cards)
What is social influence?
The scientific field that seeks to understamd the nature and causes of an indivduals behaviour in social situations. Human behaviour is influenced bt other people and the social context in which this occurs.
What are some examples of social influence?
Conformity, Obedience and Minority influence
What is conformity?
A type of social influence involving a change in belief or behaviour in order to be in line with a group ‘Yielding to group pressures’
-> Majority influence
Who created the Dual Process Model?
Deutsh and Gerard
When was the Dual Process Model created?
1955
What is the purpose of the Dual Process Model?
Identifies two reasons/explanations of conformity
What is the Informational Social Influence (ISI)
Conforming to be right
When we are unsure about something we will sek the opnions of others especially when they may have more knowledge
When does ISI normally happen?
More common in unfamiliar or ambiguous situations
What will ISI cause?
A permament change is opinion
Public and Private acceptance
What is Normarive Social Influence (NSI)?
When you conform to fit in with a group because we don’t want to be left our or rejected
What motivates NSI?
To be liked, accepted and respected by the groups
What does NSI cause?
Temporary change and reliant on the prescence of the group
Public but not private accpetance
What is Compliance?
Individuals go along with the group to gain approval
What is the effect of compliance?
Only outward views expressed in public are changed, underlying atitude isn’t.
What is identification?
It has elements of both compliance and internalissation as the individua accepts the attitudes and behaviours they are adopting as true (internalisation) but the purpose is to be accepted as a member of the group (complaince)
What is an example of internalisation?
Complying to a role e.g. armed forces
What is internalisation?
Individuals go along with a group because of acceptance of the views
What does internalisation lead to?
Acceptance of a group’s point of view both publically and privately
TRUE conformity
What points can be used to support explanations of conformity?
- Use Asch to support NSI and compliance
- Use Asch’s task difficulty variation to support ISI and internalisation
What are some points that can be used to argue against explanations for conformity?
NSI and ISI are general laws of bheaviour that are meaant to apply to everyone. This nomothetic approach doesn’t account for individual differences.
