explanations of conformity

Question 1

normative social influence

Answer 1

when a person conforms to be accepted or belong to a group as they may find it socially rewarding or to avoid social punishment. this is short-term and a result of wanting to fit in with the majority

Question 2

• Asch’s (____) line study provides ________ _______.
• Many participants went along with obviously _____ _______ that other group members chose.
• In post-experimental intgerviews, participants said that they changed their answers to _____ ___________ from the rest of the group.
• Compliance had occured as participants conformed to _____, supporting NSI.

Answer 2

• (1951) (research support)
• (wrong answers)
• (avoid dissaproval)
• (fit in)

Question 3

informational social influence

Answer 3

when a person confirms to gain knowledge or because they believe that someone else is right and is a permanent change.

Question 4

• Jenness (____) provides ________ _______.
• Participants were asked to make __________ judgements of jelly beans in a jar, then discuss in a _____, participants then made a ______ _______ ________.
• Second private estimates moved closer to the _____ ________ showing changes in public and _______ belief.
• Internalisation had occured due to __________ situation supporting ISI.

Answer 4

• (1932) (research support)
• (individual) (group)
• (second private estimate)
• (unfamiliar)

Question 5

• Research has been conducted in ___ ____________.
• __________ settings and tasks in social influence research does not reflect conformity in _______ settings.
• Unable to __________ results to situations such as drinking or _______.
• Reduces ________ as people may conform for other reasons outside artificial settings.

Answer 5

• (lab environments)
• (artificial) (everyday)
• (generalise) (smoking)
• (validity)