Explanations Of Conformity

Question 1

According to the Duel Process Theory (Deutsch and Gerard 1955) there are two reasons why…?

Answer 1

People conform to a majority

Question 2

Normative influence is a motivational force to be…?

Answer 2

Liked and accepted by a group

Question 3

Three influences of Normative Influence?

Answer 3

Wanting to be liked and accepted
Wanting to ‘fit in’
Fear of rejection

Question 4

What is normative influence due to and can you give an example?

Answer 4

Due to compliance

Eg. Asch’s experiment

Question 5

Informational Influence is a motivational force to…

Answer 5

Look to others for guidance im order to be correct

Question 6

Three influences of informational influence?

Answer 6

Being unsure of something
Looking to others to provide information about a situation
Genuinely beliving that they are right

Question 7

What is Informational Influence due to and can you give an example of it?

Answer 7

Due to internalisation

Eg. Sherif’s experiment

Question 8

Strength identification and explain: what is the supporting evidence for Normative Influence

Answer 8

Asch (1951) conformity levels dropped to 12% when participants wrote doen their answer privately after hearing the confederates

Question 9

Conclusion: What does mean that individuals conform to gain?

Answer 9

Acceptence and approval when they feel under direct pressure from a majority group

Question 10

Strength identification and explain: what is the supporting evidence for informational influence?

Answer 10

Lucas answers from students on math questions some easy, some difficult.

More conformity when answering ambiguous than the easy ones

Question 11

Strength conclusion: what does this mean for when individuals are more likely to turn to others for help and guidence?

Answer 11

When uncertain of the answer

Question 12

Weakness identification: the dual procress theory does nit account for what when it comes to conformity?

Answer 12

Individual differences

Question 13

Weakness explanation: This is because not everyone will conform becaue of social influence . This is more likely to explain what?

Answer 13

Why less intelligent/educated people conform more as they have a need to be right, but intelligent people conform less

Question 14

Weakness explanation: what has been suggested to why only one person conformed in Perin and Spencers study?

Answer 14

That STEM students had confident personalities so there was no need to conform for informational reasons

Question 15

Weakness explanation: similarly what does this mean for Normative influence?

Answer 15

It is more likely to explain why people who need to be accepted by others to conform; but not everyone feels this need!

Question 16

Weakness conclusion: What needs to be taken into account when it comes to explaining why people conform?

Answer 16

An idividuals personality and Intelligence

Question 17

Weakness identification and explaination: Why is it often difficult to edtablish which tyor of social influence is affecting behaviour?

Answer 17

In most cases both processes are involved rather than operating separately and independently from each othet as D&G propose

Question 18

Weakness explanation: confirmity levels drop when the participant has social support, why might this be?

Answer 18

There is less pressure to fit in (reduced majority influence) or it could be there is less need to look to the group for guidance and support, as someone else supports your view (reducing informational influence)

Question 19

Weakness conclusion: what does it mean it is often difficult to do?

Answer 19

Identify the reason for conformity