extended marketing Mix Flashcards

1
Q

what is teh extended marketing mix

A

enhanced 4 ps for a service econoy for tactics to incerase sales

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2
Q

why is the extended mkting mix espesh important for the UK

A

its become a heavily tertiary based economy

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3
Q

what are the 3 more Ps

A

people

phsyical environemnt

process

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4
Q

what is people all about

A

people who serve customers

and factors such as

level of training

expertise

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5
Q

why is people an important consideration

A

can help to eventually make a sale if employee is convincing and confident in bs knowledge

can guide and reassure a customer

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6
Q

what is physical environment all about

A

the idea environment can influecne shipping descisions of customers

how long they stay

how much they buy

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7
Q

why is phsycial environment important

A

if its good customers more liekly to stay there and spend more or compelte orders quickly and

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8
Q

why is phsycial environment important

A

if its good customers more liekly to stay there and spend more or compelte orders quickly and

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