external influences Flashcards
(83 cards)
market size
collective value of goods and services that buyers purchase
market growth
percentage change in size of the market (over a period from of time)
competition
rivalry between sellers
market
any situation where buyers and sellers establish a price
online
purchase and deliver physical item
digital
purchase and download a digital product
barrier to entry
factors that prevent a firm from entering and competing in a specific market
barriers to entry examples
large start up costs
inability to gain EOS
Price wars
Legal restrictions
monopoly
dominated by one seller (more than 25%)
competitive market
large number of sellers
monopoly characteristics
low number of firms
high prices
EOS
drive out comp with low prices
high barriers to entry
competitive market characteristics
high number of firms
low prices
low barriers to entry
oligopoly
dominated by a few firms (top 5 firms account for 60% of market size)
oligopoly characteristics
similar products
non price differences
relatively high prices
collusion
relatively high barriers
monopolistic competition
many firms each supplying a slightly different product
monopolistic characteristics
several firms
relatively low prices
relatively low barriers
barriers to exit
factors that prevent a firm from leaving a market
barriers to exit examples
selling of capital is hard
high redundancy costs
contracts with suppliers
leases with landlords
market dominance
a measure of market share compared to competitors
mergers
two companies join to make a new company
acquisition/takeover
buying the majority of another company’s shares and talking control
synergy
business perform better and are more valuable when together than when independent
external growth benefits
new management skills
increased revenue
increased efficiency
EOS
external growth drawbacks
DOS
may take on extra debts
redundancies
higher prices
monopolies