External influences- Blackwell Flashcards
(112 cards)
The definition of demand
The amount of a good/service that customers are willing and able to buy at any given price.
Definition of supply
The amount of a good/service that sellers are willing and able to sell at any given price.
Equilibrium price
The situation in a market where demand is equal to supply ie both parties are happy. In theory, customers can buy what they want and shops have no unsold stock.
Which way does a positive impact shift the curve?
To the right
Which way does a negative impact shift the curve?
To the left
What are the demand factors?
Wealth, taste and fashion, advertising, promotional offers and public relations, demographic changes, government action and the price of other products
How is a change in price shown on a curve?
It is shown on the existing curve.
What are the supply factors?
Price,costs,taxes,subsidies,price of other products.
What happens if there is a excess supply?
Suppliers will reduce the cost to make customers buy it. They will then reduce the supply as they want to sell the most at the highest price.
What will happen when there is excess demand (a shortage)?
The demand will push the price up, making suppliers want to supply more and bringing the price closer to equilibrium.
What does the line look like when it is an inelastic demand curve?
Steep.
What does the line look like when it is an elastic demand curve?
Flatter.
State four factors that make demand inelastic.
The number of substitutes, the degree of necessity, if it is subject to habitual consumption, peak and off peak demand.
Definition of elasticity of demand.
Measures how sensitive quantity demanded is to a change in price.
Definition of inelastic demand.
The quantity demanded is insensitive to a change in price.
Definition of elastic demand.
Th quantity demanded is sensitive to a change in price.
Definition of competition.
Rivalry amongst sellers.
Definition of a market.
It is any situation where buyers and sellers are in contact in order to establish price.
Definition of an online market.
Physical products shipped to you.
Definition of a digital market.
Things that can be downloaded onto a device.
Definition of market price.
A price range in a market at which consumers are prepared to buy.
Definition of mark up.
The difference between the cost of producing a product an item and the price at which it is sold.
Definition of a competitive market.
A market where there are a large number of sellers. Businesses mainly compete on price.
Definition of a monopoly.
A market dominated by one seller or one firm that has over a 25% market share.