External Influences Unit 2.3.5 Flashcards
(73 cards)
41 External Influences Types of External Influences
Businesses are affected by many things that they can’t control — these are called external influences. They come from outside the business and can make it harder for a business to make decisions, grow, or succeed.
One key type of external influence is the economy. This includes things like:
- Inflation (rising prices)
- Exchange rates (value of one currency compared to another)
- Interest rates (cost of borrowing money)
- Taxes and government spending
- The business cycle (how the economy grows or slows over time)
These economic factors can affect how much businesses spend, earn, and invest.
Business operations are subject to a range of external influences, which are factors beyond the direct control of the business. These external forces can sometimes limit business decisions and may act as barriers to growth and development.
A key category of external influence is the economic environment, which includes variables such as:
- Inflation – the general rise in prices over time
- Exchange rates – the value of a country’s currency in relation to others
- Interest rates – the cost of borrowing or the return on savings
- Taxation and government expenditure – how the government raises and spends money
- The business cycle – the fluctuations in economic activity over time (e.g., periods of growth or recession)
These factors can have significant effects on business costs, consumer spending, investment decisions, and overall profitability.
41 External Influences The Government Plays a Big Role in Managing Economy
The government plays a big role in managing the economy. Its goals usually include:
- Keeping prices steady
- Reducing unemployment
- Controlling national debt
- Helping the economy grow
To reach these goals, the government might use policies (like changing tax rates or interest rates), and these decisions can directly impact how businesses operate.
FULL: The government plays a central role in managing the economy and often aims to achieve the following objectives:
- Maintaining price stability (low inflation)
- Reducing unemployment
- Controlling public borrowing and debt
- Supporting sustainable economic growth
To achieve these aims, governments implement economic policies, which can directly influence business conditions. For example, increasing interest rates may reduce consumer spending, while lowering taxes could encourage investment. As such, businesses must continuously monitor the economic environment to adapt and respond effectively to these changes.
41 External Influences What Inflation is
Inflation is when the general price of goods and services increases over time. For example, if a group of everyday items cost €100 in January 2016, and the same items cost €103 in January 2017, this means prices went up by 3%. So, the inflation rate would be 3%.
Governments usually aim to keep inflation low and steady, because high inflation can be bad for the economy. If prices rise too quickly, it becomes harder for people to afford things, and businesses may struggle with rising costs.
41 External Influences How Inflation is Measured
Inflation is usually measured by something called the Consumer Price Index (CPI). This is a method used by the government to track how much prices are rising over time.
Each month, the government looks at the prices of around 600 common goods and services that people regularly buy — like food, clothing, transport, and energy. They check if these prices have gone up or down compared to before.
Then, they calculate the average price change across all of these items. This change is used to create a number called the CPI.
By comparing the CPI from one month to the next — or from one year ago — they can work out the inflation rate, which tells us how much prices have increased (or decreased) over that time.
41 External Influences How Does Inflation Affect Businesses
Inflation is when prices across the economy rise. If inflation stays low — between 0% and 4% — it usually doesn’t cause big problems. But when inflation becomes high or keeps changing a lot (fluctuating), it can create difficulties for businesses.
41 External Influences How Does Inflation Affect Businesses 1 - Higher Costs for Businesses
- When prices rise quickly, businesses need to spend more time and money checking supplier prices and competitor prices. They need to make sure they’re not overpaying or charging customers too little.
- Changing prices also costs money. Businesses may need to update websites, reprint brochures or menus, and train staff about new prices. These are called “menu costs.”
- Staff may also demand higher wages to keep up with rising prices. This leads to more frequent pay negotiations. If inflation is very high (called hyperinflation), workers may even strike, which can disrupt production.
Therefore, this increases business costs and reduces efficiency.
This affects managers, employees, and customers.
It could lead to lower profits or even falling sales if prices go too high.
41 External Influences How Does Inflation Affect Businesses 2 - Uncertainty in Planning
With high inflation, it becomes hard to predict future prices. Businesses don’t know how much things like equipment or rent will cost in a few months.
- They may delay important decisions like buying new machines or expanding, which can slow down growth.
- Long-term contracts are also risky — if a business agrees to a fixed price today but inflation rises, they could lose money.
Therefore, businesses become more cautious and may stop investing.
This affects long-term planning and future growth.
It could lead to missed opportunities and falling behind competitors.
41 External Influences How Does Inflation Affect Businesses 3 - Borrowing and Lending Issues
Inflation changes how useful borrowing or saving money is.
- If a business borrowed money in the past, inflation reduces the real value of what they owe — which benefits them.
- But new loans often come with higher interest rates, because banks try to protect their money from losing value.
Therefore, borrowing becomes more expensive during inflation.
This affects investment decisions and cash flow.
It could lead to businesses avoiding loans and delaying improvements.
41 External Influences How Does Inflation Affect Businesses 4 - Consumer Reactions
- Inflation makes people uncertain about the future. Many will save more and spend less, which reduces demand for goods and services.
- If prices rise extremely fast, consumers may rush to spend their wages on “pay day” before prices go up again.
Therefore, customer spending becomes unpredictable.
This affects sales and stock planning.
It could lead to lower revenues or supply problems.
41 External Influences How Inflation Affect Businesses 5 - International Competitiveness
- If a country’s inflation is higher than other countries, its products become more expensive.
- This makes exports harder to sell, and cheaper imports more attractive to local consumers.
Therefore, businesses may lose customers both at home and abroad.
This affects export-led firms and domestic producers.
It could lead to a loss of market share and weaker profits.
41 External Influences How Might Businesses Respond to Inflation 1 - Finding Cheaper Suppliers
If the price of materials rises due to inflation, businesses might look for new suppliers who offer the same quality at a lower cost.
Therefore, the business can lower its cost of production.
This affects the purchasing or procurement department, as they will need to do more research and negotiate new deals.
This leads to cost savings that help the business protect its profit margins.
What does this do to the company? It allows the business to avoid raising prices too much and stay competitive in the market.
41 External Influences How Might Businesses Respond to Inflation 2 - Raising Their Own Prices
To keep up with rising costs, a business may increase the prices of its products or services.
Therefore, the business passes some of its increased costs onto customers.
This affects marketing and sales departments, as they may need to adjust pricing strategies and communicate changes to customers.
This leads to maintained or even improved profit margins — but only if customers are still willing to buy at the new prices.
What does this do to the company? It may help short-term profits, but there’s a risk of losing customers to cheaper competitors.
41 External Influences How Might Businesses Respond to Inflation 3 - Negotiating with Employees
During inflation, workers may ask for higher wages to keep up with rising living costs. Businesses might negotiate firmly, offering pay rises only if productivity also increases.
Therefore, businesses can try to balance higher wages with better performance from staff.
This affects HR and management, who must handle pay talks and possibly reorganise workflows.
This leads to higher efficiency and output, which helps offset the cost of higher wages.
What does this do to the company? It protects profits and prevents costs from rising too fast, but it can also improve motivation if managed well.
41 External Influences How Might Businesses Respond to Inflation 4 - Building Up Inventories (Stockpiling)
If a business expects inflation to continue, it may buy more inventory now at lower prices and store it for future sales.
Therefore, they avoid paying more for the same goods later.
This affects inventory management and finance, since it requires more storage space and upfront cash.
This leads to increased profits in the future when those goods are sold at higher prices.
What does this do to the company? It improves profit margins in the short term, but it also carries risks like overstocking or cash flow issues.
41 External Influences How Might Businesses Respond to Inflation 5 - Outsourcing or Moving Production Overseas
If costs in the local economy are rising fast, a business may move production to another country where wages and materials are cheaper.
Therefore, the business reduces its cost of production in the long run.
This affects operations, HR, and supply chains — as relocating involves retraining staff, reorganising suppliers, and managing logistics.
This leads to lower costs and helps the business stay competitive internationally.
🡲 What does this do to the company? It increases efficiency and profitability over time, but it may lead to job losses at home and longer delivery times.
41 External Influences What are Exchange Rates
Every country usually has its own type of money, called a currency.
When people or businesses from different countries trade or travel, they often need to swap one currency for another. This is where exchange rates come in.
The exchange rate tells you how much one currency is worth compared to another. For example:
> If the exchange rate is £1 = ₹100 (INR), and someone has ₹150,000, they would get:
₹150,000 ÷ 100 = £1,500
This is important for businesses too. When a company in one country buys goods from another country, they usually have to pay in the seller’s currency. So, the exchange rate will affect how much they have to pay.
41 External Influences The Impact of an Appreciation in the Exchange Rate
The exchange rate is the value of one country’s money compared to another. Like all prices, it can go up or down depending on supply and demand.
Let’s say the UK sells more exports (products made in the UK and sold to other countries). People in other countries will want to buy these products, but they need British pounds to pay for them. So, demand for the pound increases.
When more people want pounds, its value goes up. This is called appreciation — the pound becomes stronger compared to other currencies.
41 External Influences The Impact of an Appreciation in the Exchange Rate on Imports and Exports
When the exchange rate appreciates, the value of the domestic currency increases compared to foreign currencies. This means that UK goods become more expensive for foreign customers, as they now need more of their own currency to buy the same amount of pounds. Therefore, exports are likely to fall, because UK products are less price competitive in international markets.
At the same time, foreign goods become cheaper for UK consumers and businesses, as they can now get more foreign currency for every pound. This makes imports more attractive, leading to an increase in the demand for imported goods.
As a result, UK firms that rely heavily on exports may experience a decline in revenue and market share, especially if they operate in price-sensitive markets. This could negatively affect profits, which might lead to reduced investment, job cuts, or slower growth. On the other hand, businesses that import raw materials or finished goods may benefit from lower costs, which can help them improve their profit margins.
In conclusion, an appreciation in the exchange rate affects different businesses in different ways. Exporters may suffer from reduced demand, while importers benefit from cheaper foreign goods. The overall impact on the economy depends on the balance between these two effects.
41 External Influences The Impact of a Depreciation in the Exchange Rate
When the exchange rate falls, we say the currency has depreciated. This means the value of the country’s currency has gone down compared to other currencies.
As a result:
-
Exports become cheaper for people in other countries. This is because they now need less of their own currency to buy your goods.
So, the demand for exports goes up. -
Imports become more expensive for people in your country. Now, you need more of your own currency to buy goods from abroad.
So, the demand for imports goes down.
This change helps exporting businesses because they are more competitive in international markets, leading to higher sales and revenue. But it can hurt importing businesses because their costs increase, especially if they rely on imported materials.
41 External Influences The Impact of a Depreciation in the Exchange Rate on Imports and Exports
When a country’s exchange rate depreciates, its currency becomes weaker compared to other currencies. Therefore, exports become cheaper for foreign buyers, because they need less of their own currency to buy the same goods. This makes exports more attractive, so the demand for exports increases.
At the same time, imports become more expensive, because now it takes more of the weaker domestic currency to buy goods from abroad. This leads to a fall in the demand for imports as businesses and consumers may look for cheaper local alternatives.
As a result, domestic producers benefit from rising export sales and less competition from imports. This can lead to higher revenue and increased market share. It can also help improve a country’s balance of trade, since exports are rising while imports are falling.
Therefore, a depreciation in the exchange rate boosts competitiveness for domestic exporters, which can improve business growth and profitability, especially in international markets.
41 External Influences How are Businesses Affected by Exchange Rates
When exchange rates go up or down, they can help some businesses and hurt others. For example, if the value of the Indian rupee falls (depreciates), it becomes cheaper for people in other countries to buy goods from India. This is good for Indian exporters because their products are cheaper abroad, so more people might buy them.
However, this is bad for Indian importers. Since the rupee is weaker, it costs more money to buy goods from other countries. This makes imported products more expensive, which can hurt profits.
When exchange rates are constantly changing (fluctuating), businesses face uncertainty. They can’t be sure how much their exports will sell for or how much their imports will cost in the future. This makes it harder to plan and make budgets.
Also, whenever businesses exchange one currency for another, they usually have to pay a fee (a commission), often around 2%. This adds to their costs and can reduce their profits.
41 External Influences How Might Businesses Respond to a Change in Exchange Rates?
The response of a business to changes in exchange rates depends on whether it is an exporter or importer, and whether the exchange rate has appreciated or depreciated. These fluctuations directly affect the prices of goods in international markets, which in turn influence demand, costs, and competitiveness.
41 External Influences How Might Businesses Respond to a Change in Exchange Rates? - Appreciation of the Exchange Rate
When the exchange rate appreciates, the value of the domestic currency increases relative to foreign currencies.
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Exporters are negatively affected because their goods become more expensive for foreign customers, leading to a potential fall in demand for exports.
👉 Therefore, export businesses may reduce their prices to remain competitive, although this might reduce profit margins.
👉 Alternatively, they may try to add value by improving product quality, offering better customer service, or more attractive payment terms, such as longer credit periods.
👉 They may also focus on increasing domestic sales or seek out new international markets where currency appreciation has not had the same effect.
➤ This affects the business’s profitability and international competitiveness, and may require strategic decisions about market positioning and pricing. -
Importers benefit from appreciation because imports become cheaper.
👉 This reduces production costs for businesses that rely on imported raw materials or components.
👉 As a result, they may increase inventories of cheaper goods, lower their prices to gain market share, or even expand operations due to lower input costs.
➤ This leads to higher potential profits and improved competitive positioning in the domestic
41 External Influences How Might Businesses Respond to a Change in Exchange Rates? - Depreciation of the Exchange Rate
When the exchange rate depreciates, the value of the domestic currency falls in relation to others.
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Exporters benefit because their goods become cheaper in foreign markets, likely causing an increase in demand.
👉 In response, they may raise prices slightly to increase profit margins without losing competitiveness.
👉 Alternatively, they might keep prices low to boost sales volume and grow their market share abroad.
👉 If the depreciation is sustained, exporters may invest in expanding their operations to meet higher demand.
➤ This improves profitability and can lead to business growth in international markets. -
Importers are negatively affected because the cost of foreign goods increases, which can lead to higher production costs.
👉 As a result, businesses may be forced to raise their prices, or accept lower profit margins.
👉 In the long term, they may consider sourcing locally or implementing cost-cutting strategies similar to those used during periods of inflation.
➤ This can reduce profitability and put pressure on pricing strategies, especially in competitive markets.