external women Flashcards
(8 cards)
mcrobbie
study girls magazines
1970- emphasised importance of women getting married
now- positive rep of Womens careers, effects of self image, ambitions
loban
A03
story books
women= dependant, passive, sensible
men= indépendant, active
mitsos and Browne
growing service economy has created more feminised career opportunities
ie. healthcare
how many women in employment 1959- 2007
in percent
1959- 47 percent
2007- 70 percent
what happened to the pay gap since 1975
has halved
Francis
interviewed girls and due to increased employment opportunities girls had high ambitions for careers
ie. Drs
ray
argues WC traditional beliefs of gender roles and expectation to enter low paid jobs reflect the reality of limited WC girls job opportunities