Extra Credit Quiz 1 Flashcards

1
Q

3 ways to improve public health

A
  1. modify individual lifestyle behaviors
  2. improve social & economic conditions
  3. reforming social policies
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2
Q

social marketing

A

influence acceptability of social ideas by promoting a product or brand

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3
Q

4 Ps

A

product, price, place, promotion

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4
Q

Audiences

A

primary, secondary, tertiary

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5
Q

Segmentation

A

x

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6
Q

Targeting

A

focusing on a segment of the population that has similar characteristics

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7
Q

Tailoring

A

an individualized targeting approach

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8
Q

Primary audience

A

beneficiary; person directly affected

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9
Q

Secondary audience

A

friends, family

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10
Q

Tertiary audience

A

HCPs, gatekeepers

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11
Q

Demographic targeting

A

a behavioral targeting method that customizes messages to consumers based on demographic information

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12
Q

Behavioral targeting

A

a method that displays relevant ads and marketing messages to users based on their web-browsing behavior

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13
Q

Audience segmentation

A

division of audience in smaller groups with similar characteristics

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14
Q

strongest points of the messages are at the beginning of the message? T/F

A

T

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15
Q

Positioning

A

the ability to influence consumer perception

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16
Q

Product

A

core product: benefit
actual product: branding
augmented product: customer service

17
Q

Promotion

A

messages, media channels, advertising, sponsorship

18
Q

place

A

location, distribution channels, service levels

19
Q

price

A

selling price, discounts, payment arrangements