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Flashcards in Facebook Deck (11)
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1
Q

What does a FB Business manager do?

A

Manages FB page + Ad Account + FB Pixel

2
Q

What is the campaign structure for FB?

A

Campaign > Ad Set > Ad

3
Q

What does a campaign build look like in FB?

A

Campaigns, 3-4 Ad sets, 3-4 Ads

4
Q

How much money should you be sending per ad set?

A

$1 per day per ad set

5
Q

What are the types of audiences on FB?

A
Interest
Socially Engaged
Website Remarketing
Customer Lists
Lookalike Audiences
6
Q

How many people should you aim to be in your audience?

A

100-300/400K

Estimated daily results 500+

7
Q

What does ThruPay mean?

A

If someone watches the whole video

8
Q

What should you do when you’re optimizing a campaign?

A

Check budget and ad rejects, change budget only +-20

Check campaign

9
Q

What does it mean when it says Learning Limit?

A

Not enough money in ad

Or you recently edited the ad

10
Q

What should you do when you want to A/B test an ad?

A

Duplicate the ad that is performing well

Put in the title what you changed

11
Q

What does ad frequency mean?

A

of times a person sees an ad (aim for 1-3)