Facebook brand pages

Question 1

New Business Features

Answer 1

Fans can prioritise posts ‘ see first option’

Question 2

Facebook daily users, members

Answer 2

More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day.

Question 3

Facebook targeting options

Answer 3

Location, Demographics, Interests, Behaviours, Connections, Custom Audiences, Lookalike Audiences

Question 4

Location

Answer 4

Reach your customers in the areas where they live or where they do business with you. Target adverts by country, county/region, postcode or even the area around your business.

Question 5

Demographics

Answer 5

The customers your business serves are on Facebook. Choose the audiences that should see your adverts by age, gender, interests and even the languages they speak.

Question 6

Interests

Answer 6

When people are interested in your business, they’re more likely to take action on your advert. Choose from hundreds of categories such as music, films, sport, games, shopping and so much more to help you find just the right people.

Question 7

Behaviours

Answer 7

You know your customers best, and you can find them based on the things they do – such as shopping behaviour, the type of phone they use or if they’re looking to buy a car or house.

Question 8

Connections

Answer 8

Reach the people who like your Page or your app – and reach their friends, too. It’s an easy way to find even more people who may be interested in your business.

Question 9

Creating a Custom Audience Step 1, and Step 2.

Answer 9

It’s easy to create a Custom Audience so you can run adverts for the people you already know. Step 1. Create a list of who you want to reach
When you have the phone numbers or email addresses of customers who you want to reach on Facebook, you can create a list with your PC or Mac. Step 2. Upload your list
Click the arrow in the top-right corner and choose Manage Adverts. Select Audiences in the left-hand column. Choose the type of information you’re uploading to Facebook. You can:
Upload a .csv or .txt file of your contacts
Copy and paste your customer list of emails, phone numbers and more
Import your customer list from MailChimp. Give your audience list a name and description, and choose what type of info it is.
Click the Create Audience button.

Question 10

Creating a Custom Audience Step 3,

Answer 10

Create an advert
When you’ve uploaded your information, it will take up to 30 minutes for Facebook to create your Custom Audience. You’ll receive a notification when your Custom Audience is ready for advertising.
When you run an advert, just click the Audience field and choose the name of the Custom Audience you’ve created. .

Question 11

Facebook Adverts Basics

Answer 11

Facebook offers powerful and unique ways to show your adverts to the people who are most likely to care about your business.
With adverts, you can:
Reach people based on location, age, gender, interests and much more.
Use tools to understand how they’re performing and make them even better. Devices, partner categories - what people do off Facebook. Searches can be broad and narrow. With custom audiences we can target existing customers - upload data. Lookalike audiences - connect your business to groups similar to your audiences.

Question 12

How much do Facebook Adverts cost?

Answer 12

Facebook Adverts fit any budget.
With adverts:
You’re always in control, as you choose the budget and audience.
We optimise them to reach people more likely to take action.
You can edit your budget or stop them at any time. Auction: After choosing ad settings, by default FB will optimise your ad. They bid on our behalf, though you can set your own bids. Can pause or change at any time such as add to budget to improved effectiveness.

Question 13

Reaching Customers You Know

Answer 13

With Custom Audiences, you can reach customers that you already know with adverts on Facebook.
Just upload a list of contact info such as email addresses or phone numbers. You can also use info from your website or app. We’ll deliver your advert to those people if they’re on Facebook. And your contacts are always used in a secure, anonymous and privacy-safe way.

Question 14

Tracking Actions on Your Website

Answer 14

With Conversion Tracking, you can find out when someone sees your Facebook advert and then goes to your website to make a purchase, register and more. Get people to take action on your website
When you run an advert to get people to your website, you can find out if it was successful in helping visitors to make a purchase or take another action. Just cut and paste some code into your web page
You can track actions with a Conversion Pixel – a snippet of code – that you install in the HTML of a page that you want visitors to go to.
When visitors arrive on that page, the Conversion Pixel tells Facebook about the action, and you receive reports on how many people took action on your website based on your Facebook advert. Measure your advert success
When your advert runs, you can view info on how many people took action – or converted – in Adverts Manager. You’ll see columns that tell you how many people converted and the cost of each conversion based on your chosen audience and budget.
This simple way of showing how many people took action on your advert and its cost is an easy way to view your advert’s impact. And you can always see even more insights about your adverts in Adverts Manager. ADD CODE TO PAGE THAT CONFIRMS THE PURCHASE - Thank you page

Question 15

Remarketing to Website Visitors

Answer 15

With Custom Audiences from your website, you can remarket to people who have already visited your website.
Just install a snippet of code on your website and you can reach visitors with an advert when they use Facebook.Build an audience from the people who visit your website
Custom Audiences from your website is a powerful way for you to reach people on Facebook after they’ve visited your site. It helps you to reach customers who’ve already shown interest and re-engage them to make your adverts even more impactful.
You can install a Custom Audiences pixel on your site that captures all your website traffic, or just certain pages. Then you can run adverts to reach those website visitors on Facebook and continue their experience of your business. Create an advert for your Website Custom Audience
When your Website Custom Audience is ready, it appears in the advert creation tool as an audience option. Choose just your Website Custom Audience to reach customers with a Facebook advert, or add other traits to expand your reach. Reach more people like your website visitors
With Lookalike Audiences, you can easily build a new audience similar to the people who visit your website.
In just a few clicks, you can build an audience of potential new customers with traits and interests like your current customers.
Learn more about Lookalike Audiences.

Question 16

Finding People Similar to Your Customers - lookalike ads

Answer 16

With Lookalike Audiences, you can find more people on Facebook who share traits – such as location, age, gender and interests – with your customers, so your adverts reach even more people who’ll care about your business. More people like your people
It’s easy to find more people on Facebook who are like the people you know. You can build a Lookalike Audience based on:
People who like your Page
Custom Audiences that you’ve created with emails, phone numbers, or website or app data
It’s an effective way to reach even more potential customers because you can target your Lookalike Audience with the adverts you create. Go to Adverts Manager, then click Audiences. 2. Click the Create Audience button, then choose Lookalike Audience. 3. Click the Source field, and choose one of the following:
A Page you manage
A Custom Audience you’ve created
A conversion-tracking pixel you’ve created
Facebook will use the source you choose as the base of people to create your Lookalike Audience.
When you choose a country from the Country field, Facebook will find people similar to your selected audience in that specific country.
With the “Optimise for” slider, you can choose just how similar you want your Lookalike Audience to be. The more similar you get, the narrower your audience will be. If you choose to make your Lookalike Audience less similar, you may potentially reach more people.
Finally, when you build your advert, you can include other targeting options to narrow your audience by location, gender, interests and more.

Question 17

Writing Your Facebook Advert

Answer 17

Be short, clear and catchy. Simple, clear words help customers understand what they should do next. The first sentence tells people why they should care about what you’re offering. The second sentence tells them what to do after seeing your advert. Headline: 7, Text: 15, Newsfeed: 200.

Question 18

Choosing Photos for Your Advert

Answer 18

You can use multiple photos for your advert. When your advert runs, different versions of it will run for different people. This way, you can see which photos help your advert perform best. When you create your advert, you can:
Upload images from your computer
Browse a library of images that you’ve used for adverts before
Find free professional-looking photos and images to use in your advert
Reposition your photo so it looks great in your advert