Facebook Knowledge

Question 1

When/where was facebook created?

Answer 1

2004 in Cambridge, Massachusetts

Question 2

On average, how many facebook users are online at any given second?

Answer 2

20,000

Question 3

How many American Facebook users are expected by the year 2025?

Answer 3

235.15 million

Question 4

What is the average user’s amount of time spent on Facebook?

Answer 4

37 minutes

Question 5

What is an Organic Reach?

Answer 5

Organic reach is the number of people who had an unpaid post from your Page enter their screen

Question 6

What percentage of organic reach posts (when compared to their total page likes) are liked?

Answer 6

6.4%

Question 7

What is CPC?

Answer 7

Cost-Per-Click

Question 8

What is the average CPC of Facebook Ads?

Answer 8

$1.05

Question 9

How many photos are uploaded onto Facebook each day?

Answer 9

350 Million

Question 10

How many business-related messages are exchanged on Messenger monthly?

Answer 10

20 Billion

Question 11

Is Instagram, YouTube, WhatsApp, or Facebook the most downloaded app of the decade?

Answer 11

Facebook

Question 12

True or False: Facebook is in the top 3 most popular websites in the world

Answer 12

True

Question 13

What was Zuckerburgs original idea name for Facebook?

Answer 13

Facemash

Question 14

Why is Facebook’s marketplace more trustworthy than Craigslist?

Answer 14

For starters, Facebook Marketplace links your account with your actual Facebook account, so potential buyers or sellers can do their own research into you, and decide whether you are trustworthy or not.

Question 15

Where does Facebook Messenger rank among other social media apps in terms of usage?

Answer 15

Facebook Messenger is ranked 4th among the most used social media platforms.

Question 16

How many US users are expected to be on the Messanger app by the end of 2022?

Answer 16

138.1 Million

Question 17

How many estimated Facebook Users are there today? (Use framework in answer)

Answer 17

Back in 2018, the average amount of new Facebook users each day was around 500,000. Knowing that since then, there have been years when this number has likely increased, as well as years where the number has decreased, for the sakes of an estimation, I will say the number is around 425,000 new users daily. As of April of 2022, the number of Facebook users was around 2.94 billion. Using simple math and estimations, I would say that the current amount of Facebook users is around 2.96 Billion

Question 18

How many active users are on Facebook each day?

Answer 18

1.9 Billion

Question 19

Which country holds Facebook’s largest base? & how many monthly users do they have?

Answer 19

India, with over 310 Million monthly users

Question 20

What are the top 10 countries with the most facebook users (in order)?

Answer 20

India, United States, Indonesia, Brazil, Mexico, Philippines, Vietnam, Thailand, Egypt, Bangladesh

Question 21

What percentage of Facebook accounts are fake or duplicates?

Answer 21

16%

Question 22

What is the largest mode of access for users around the world getting on Facebook (computer, mobile device, tablet, etc.)? & what is the percentage to back this up?

Answer 22

Mobile device. 98.5% of global users accessed Facebook with a mobile device

Question 23

Which US state has the highest amount of Facebook users? & how many active users do they have?

Answer 23

California, with over 2.5 Million active users.

Question 24

Statistically, do users prefer recorded videos over video streams?

Answer 24

No, they prefer video streams.

Question 25

What is the average amount of Facebook friends that a user has?

Answer 25

338

Question 26

Out of 10 adults in the US, how many of them use Facebook?

Answer 26

7

Question 27

What percentage of 13-17 year olds use Facebook? Last reported number was

Answer 27

51%

Question 28

What age group is the biggest active user group in the US?

Answer 28

25-29

Question 29

Are there more women or men on Facebook?

Answer 29

Women

Question 30

What is the average age of Facebook users?

Answer 30

40.5

Question 31

What percentage of fundraisers on Facebook are created by women?

Answer 31

70%

Question 32

What percentage of American adult users are located in rural areas?

Answer 32

66%

Question 33

Are households with an annual income over 100k more or less likely to use Facebook?

Answer 33

More

Question 34

How many ads do women click on (on average) per month?

Answer 34

15

Question 35

What percentage of American users get their news from Facebook?

Answer 35

36%

Question 36

What percentage of social media marketers use Facebook Ads? And what percentage use Instagram, LinkedIn, Youtube, Twitter, or no social media?

Answer 36

61% use Facebook Ads. Instagram 11%, LinkedIn 7%, Youtube 3%, Twitter 1%, no social media 18%

Question 37

Has Facebook’s ad revenue gone up or down (consistently) over the past 5 years?

Answer 37

Up

Question 38

What percentage of Facebook’s ad revenue is made through mobile devices?

Answer 38

94%

Question 39

Which demographic group is growing the fastest on Facebook?

Answer 39

Users born in or before 1945

Question 40

How many businesses use Facebook?

Answer 40

Estimated over 70 Million

Question 41

Why do people use Facebook?

Answer 41

Most people use Facebook to stay in touch with other users and to receive up-to-date information. Other than that, users also use the platform to launch marketing campaigns, shop, share content and ideas, etc.

Question 42

What are the most used platforms that belong to this network’s app family?

Answer 42

Facebook, Facebook Messenger, Instagram & WhatsApp

Question 43

What are all of Facebook platforms?

Answer 43

Facebook, Facebook Messenger, Instagram, WhatsApp, Masquerade, Moves App, Oculus VR, GIPHY

Question 44

What are the 6 steps for solving a Facebook Case Study problem?

Answer 44

Understand the case, Structure the problem, Dive into the case, Solve Quantitative problems, Answer qualitative questions, and finally, deliver a recommendation