FAQ MU Experts Day 2025 Flashcards
(15 cards)
How is media used in different parts of MU on a day-to-day basis?
It is used widely with clients, roughly at least a third of colleagues are using it regularly, and in all inclusive recruitment services. It is used by default by many colleagues, especially in Germany, Norway, and Public Sector. Increased use at C-level and Board-level has been observed, with positive client feedback.
What is MU Augmented Search?
A cooperation with EssenceMediacom, it is a programmatic advertisement product optimized for open search, providing insights into human behavior to target candidates in less commonly used channels.
What is programmatic advertising?
An automated method of buying digital ads to find optimal places online to target job ads to potential candidates.
Describe the process of how MU Augmented Search targets candidates.
When a candidate matching the profile visits a website, automated technology shows the advertisement to them, happening in milliseconds. Advertisements are shown thousands to millions of times based on engagement.
Is it possible for the MU Expert to know beforehand where their job ads will appear?
No, it’s generally not possible to know specific websites or apps beforehand, but certain aspects can be controlled by writing a clear targeting profile.
What is the key to using MU Augmented Search effectively?
Ensuring the highest quality in the advertisement text is key.
What are the responsibilities of the MU Expert Consultant?
To ensure the Client’s needs are fulfilled using Candidate Marketing embedded in the Partnership Agreements.
What role does the Delivery Expert play in the advertisement process?
Responsible for producing inclusive, attractive advertisement text with the support of the MU.AI chatbot.
What is the purpose of the Regional Media Specialist?
To publish Candidate Marketing in agreed channels via APS or directly on those channels.
How can the MU AI Chatbot assist in writing job advertisements?
It helps to write a job ad in minutes if a Candidate Brief is ready, with trained and certified colleagues able to use it.
What should be done if there are too many applicants?
Focus on targeting the right candidates with a clear message, using the MU AI chatbot and AI Augmented Search for better targeting.
What are the advantages of using MU Augmented Search?
Higher precision and effectiveness, suitable for large-scale outreach, better targeting, higher ROI, and access to various platforms and formats.
When is it beneficial to use specific MU Media packages?
When specific placements are desired, such as in a particular newspaper or website, offering lower costs and control over the ad placement environment.
Fill in the blank: MU Augmented Search is a _______ solution.
programmatic ads
True or False: The MU Augmented Search is less expensive than using MU Media Packages.
False
