FDS 4 PACKSGING AND LABELING FINALS Flashcards
(11 cards)
is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use.
Packaging
Importance of Packaging and Labeling
Protection
Convenience
Marketing and sales
Brand identification
Promotion
Functions of Labeling
Describing product
Product promotion
Providing legally mandated information
Grading the product
Product Identification
Specifying the contents
Packaging protects the product from damage during transport, handling, and storage, such as from shock, vibration, and compression.
Physical protection
Packaging can also deter theft or tampering.
Security
Packaging should be easy to handle, store, and transport.
Easy Handling and Storage
Packaging should be designed for easy opening and closing, whether for single-use or
multiple uses.
User-Friendly Opening and Closing
Packaging should be visually appealing and stand out on the shelf to attract consumers.
Attractiveness
Packaging helps consumers easily identify and recognize the product and brand.
Brand identification
Packaging should comply with relevant safety
standards and regulations.
Safety standars
Packaging can be used to promote the product and its benefits, encouraging purchase.
Promotion