Features Of New Media

Question 1

What is meant by interactivity?

Answer 1

• consumers can customise media to their own tastes
• much greater choice of what media to interact with
• eg: YouTube, twitter

Question 2

How has this led to a participatory culture?

Answer 2

• shift from information reception to information- production on the part of the consumer
• Jenkins: argue that this gives consumers more control over media content and its circulation is dependent on users participation

Question 3

What is collective intelligence?

Answer 3

• we can all combine our disparate knowledge on certain things to gain an understanding of the world which has been formed by the users

Question 4

What is hypertexuality?

Answer 4

• new media allows us to make links across different aspects of the media and connect different pieces of media and information together

Question 5

How has new media led to democratisation?

Answer 5

• more people have the power to use media in the way they see fit
• more people have the power to creates and distribute media