Fill in the Blank

Question 1

The _______ sponsorial consumers are the gatekeepers who decide if the ad will run or not.

Answer 1

sponsorial

Question 2

A communication tool that offers special incentives to motivate people to act right away is called

Answer 2

sales promotion

Question 3

_______ is the distracting cacophony of many other messages being sent at the same time as other sources.

Answer 3

noise

Question 4

Advertising aimed at teachers, accountants, doctors, and the like are called _______ advertising.

Answer 4

professional

Question 5

________ costs are borne by people who are neither involved in the transaction nor paid for it.

Answer 5

social

Question 6

The invention of the printing press and paper came in the ________ age of advertsing

Answer 6

pre-industrial

Question 7

The manufacturer’s principal focus on production was during the ____________ age of advertising.

Answer 7

industrialization

Question 8

The demand for a brand like Campbell’s soup is called _______ demand.

Answer 8

Selective

Question 9

_______ advertising means doing what the advertiser and the advertiser’s peers believe is morally right in a given situation.

Answer 9

Ethical

Question 10

Exaggerated, subjective claims that can’t be proven true or false is called _________.

Answer 10

Puffery

Question 11

_______ advertising is found on buses, taxis, and in the subway.

Answer 11

Transit

Question 12

Making sure no deadlines are missed is the most important job of the _____ department in ad agency.

Answer 12

Traffic

Question 13

Hershey’s candies are available in all kinds of places and this type of distribution is called _______ distribution.

Answer 13

incentive

Question 14

_______ markets comprise people who buy goods and services for their own use.

Answer 14

consumer

Question 15

The personalized way we sense, interpret, and comprehend various stimuli is called _______

Answer 15

perception

Question 16

In the ______ stage of the product life cycle is rapid market expansion.

Answer 16

growth

Question 17

Segmenting the market based on attitudes and lifestyles is called __________ segmentation.

Answer 17

psychographic

Question 18

If demand for a product drops below the supply of that product, the price of that product _____.

Answer 18

Falls

Question 19

The totality of what consumers, distributors, dealers, even competitors, feel and think about the brand over an extended period of time is called Brand ______.

Answer 19

equity

Question 20

Madison Stein is a talented photographer who does work in print advertisements for oil and gas companies. When Stein works for an advertising agency, she is called a ______.

Answer 20

supplier

Question 21

Wikipedia, a user-collaborated content site, typically text in nature, is a type of social media called

Answer 21

wikis

Question 22

Tagging, the act of self-classification with key words that make content easier to
search for and therefore find, is a type of social media called

Answer 22

Social Bookmarking

Question 23

MROC stands for

Answer 23

Marketing Research for Online Communties

Question 24

HTML stands for

Answer 24

Hyper Text Markup Language

Question 25

A ________is a collection of web pages, images, videos, or data assets that is hosted on one or more web services, usually accessible via the internet

Answer 25

website

Question 26

_______ services care companies that measure the program audiences of TV and radio stations for advertisers and broadcasters

Answer 26

Rating

Question 27

________ is the internet version of word-of-mouth marketing

Answer 27

viral

Question 28

________ is a disadvantage of radio advertsing

Answer 28

segmented audience

Question 29

_______ is a disadvantage of cable TV advertising

Answer 29

Limited Reach

Question 30

_______ is a disadvantage of broadcast TV advertising

Answer 30

HIgh air time cost

Question 31

The art director is responsible for the _______ aspect of the message.

Answer 31

non-verbal

Question 32

_______is the process when two or more people get together to generate new ideas

Answer 32

Brainstorming

Question 33

The second step in the Creative Pyramid is

Answer 33

Interest

Question 34

wins territory for big new ideas in a world resistant to change

Answer 34

Warrior

Question 35

The art of selecting and setting type is called

Answer 35

Typography

Question 36

________is a proof that is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue

Answer 36

Blueline

Question 37

From the master tape, the engineer makes duplicates called _____ records them onto quarter-inch magnetic tape, and then sends them to radio stations for broadcast

Answer 37

Dubs

Question 38

The person in charge of negotiating and contracting with the media is called a

Answer 38

Media Buyer

Question 39

For a newspaper, an advertiser can ensure a choice position for an ad by paying a higher _______ rate

Answer 39

preferred position

Question 40

_________ is a national magazine

Answer 40

TV Guide