Film Funding Episode 1 by StudioBinder Flashcards

1
Q

Package Unit System

A

The producer assembles a package like maybe a director, script, actor, piece of intellectual property, etc. The goal of this is to obtain funding to actually make the movie.

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2
Q

What one thing does a package need to make clear?

A

Why is the movie a good investment for financiers?

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3
Q

How does a spec script usually get noticed for a package?

A

A spec script may land in a producer’s lap through a writer’s agent or manager. A script may also get the attention of a producer by doing well at a film festival, getting selected for a fellowship, or appearing on the blacklist.

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4
Q

Is the spec script packaging process common?

A

The spec script packaging process is much publicized, but rare. More often than not, spec scripts are a way for producers and executives to scout talent for other projects rather than make the script itself.

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5
Q

What does it mean when a producer options the rights for a script? How does that process work?

A

If a producer does see a spec script they want to make, they might not buy it outright and instead get an option for the rights, meaning they have the exclusive ability to purchase the script within a few years. If the project isn’t produced, the project is released back to the writer, or the option is renewed. Options cost much less money than buying, and allow the producer to only have to spend big on the screenplay once they know it will be made.

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6
Q

What is the definition of intellectual property (IP) in the packaging process?

A

A creative work like a book or an article which you can legally protect with copyrights. A producer will obtain the rights for a piece of pre-existing intellectual property and seek out the necessary creatives to convert this IP into a movie.

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7
Q

How does IP work in the packaging process? (Exclusive vs non-exclusive rights, optioning the rights, and chain of title)

A

The producer must decide if they need the exclusive or non-exclusive rights. Exclusive rights means no one else can own the rights to the property. This costs more to obtain. A producer also needs to determine how long they want the rights for. Typically, a producer will want the rights in perpetuity, meaning forever. But a producer can also get an option for the rights to keep development costs lower. Optioning the rights is when exclusive rights to an IP only stand for an agreed-upon time. Who owns what rights to a property is referred to as the chain of title. And producers are sure to review a chain of title before dealing with a property.

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8
Q

What is the chain of title?

A

Who owns what rights to a property is referred to as the chain of title. And producers are sure to review a chain of title before dealing with a property.

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9
Q

Why do producers have an easier time finding funding for movies based on IP?

A

Producers often have an easier time finding funding for a project based on IP because the material has already proven to be popular!

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10
Q

How does a producer go about obtaining IP?

A

It can unfold in a million different ways, but it always has to do with identifying the material, going to the representative, and starting a negotiation. The creative comes into it too. Some authors are more interested than others in terms of like, “I want to understand the creative vision. I want this to be something that compliments the book and the vision of the book that I wrote.” Whereas others don’t care and they’ll just take the check.

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11
Q

Sometimes a filmmaker will create a proof of concept to try to further sell an idea to investors. What are some examples of this?

A

Short film, present a finished scene, table read, etc.

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12
Q

What can a producer do if he needs a completed screenplay in a package?

A

If a package doesn’t already include a completed screenplay, a producer may try to get initial seed money to pay a screenwriter. Getting funding for the screenplay however, doesn’t mean that the financier will give a filmmaker money for production.

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13
Q

When does a writer require additional compensation?

A

The Writer’s Guild Rules state that a writer can offer one draft, one revision, and one polish before they require additional payment. This means that the best producers are ones who can give insightful and effective notes from the get-go, making sure they and the screenwriter have a common goal for the final product.

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14
Q

What does a writer do?

A

Writers can be utilized in the marketing and studio process, but they can also just work on spec. The producer will also work with the writer to create a logline–one sentence which summarizes the general tone and plot of the film. A logline helps a producer sell a project.

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15
Q

What is a logline?

A

The producer will also work with the writer to create a logline–one sentence which summarizes the general tone and plot of the film. A logline helps a producer sell a project.

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16
Q

What is a proposal?

A

One way a producer can sell a project is by making a proposal–a few pages which include a brief overview of the film, some previous movies it could be compared to, and the finances involved. A proposal will often incorporate market research which explains the potential audience for the movie; “Have material that’s good and commercial. Don’t come into [a meeting] if you have material that isn’t commercial.”

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17
Q

What is a pitch?

A

A producer will also put together a pitch, which is similar to a proposal, but is more focused on generating excitement for a project and is typically delivered verbally. Any idea that is presented to a producer is a pitch in their minds.

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18
Q

What does it mean to receive a greenlight on a project?

A

Once a package is put together, a studio or production company may agree to make it. This is called greenlighting. However, even after obtaining a greenlight, a project’s completion isn’t guaranteed.

19
Q

What does it mean when a greenlit film is put in turnaround?

A

A greenlit film can be put in turnaround, which is when a studio halts the production of a film, and usually tries to sell it to another studio. “E.T. was put in turnaround. Columbia decided to halt the development of the project, doubting there was an audience for it, and Spielberg had to convince Universal to purchase the script from Columbia for one million dollars.”

20
Q

What is called when a package fails to produce a greenlight and languishes in various iterations for years?

A

Failure to produce a greenlight may send a project into what is called Development Hell where a package may languish in various iterations for years. This may be because a studio owns the rights and doesn’t want to sell them. Or attachments to the project (package) drop out. This doesn’t necessarily spell doom for a film, however.

21
Q

What happens directly after a greenlight?

A

After a greenlight, a script will go through additional changes as budgeting, logistics, and additional crew enter the picture.

22
Q

When is the official estimated budget created? How is it worked out?

A

Once the script is nearing its final iteration, a producer will create its estimated budget which is typically broken down into production, post-production, and distribution costs. It’s a rough estimation.

23
Q

What two camps is film funding divided into?

A

Film funding methods can be split into two different camps: financing for studio films and financing for independent films.

24
Q

Why do studio films usually secure more funding than independent films?

A

Studios typically have more established routes towards financing since their projects usually earn more money.

25
Q

What are pre-sales? Explain how this process works. (S)

A

One type of financing for studios is pre-sales: when a film is licensed to a third party distributor to distribute a film in a given territory. For example, a distribution company in Japan will prepay for the right to distribute the film in Japan. Presales are in streaming too, not just theatrical rights. The way it works with streaming is that a production company may choose to pre-sell with streaming platforms, licensing the rights to stream a film in different territories. Pre-sales typically depend on a film’s attachments. If there are big names involved, pre-sales are more lucrative.

26
Q

What is gap-financing? Explain how this process works. (S)

A

A studio may also do gap-financing: loans that are based on a movie’s unsold rights (often the rights to distribute the movie in foreign territories). This means a studio doesn’t have to use pre-sales and can instead anticipate the money from the eventual sales to distributors once the film is finished.

27
Q

What is the difference between pre-sales and gap-financing? (S)

A

Pre-sales make the studio money right away just from charging distributors a fee, while with gap-financing studios make money based on actual ticket sales I believe.

28
Q

What is a negative pickup? Explain how this process works. (S)

A

A negative pickup is where a producer sells their movie to a studio, and the studio gains distribution rights so that the profits are split between the producer and the studio. In other words, the producer or production company will be responsible for the initial funding of their film, with a contract from the studio that they will buy the project upon completion. This means that if a film goes over budget in production, the producer has to make up the difference themselves.

29
Q

What is slate financing? Explain how this process works. (S)

A

Slate financing: An investment in a specified number of studio films (a slate), typically by private equity firms and hedge funds. This mitigates the financial risk since there is a higher probability one of the films will be a success.

30
Q

What is co-production? Explain how this process works. (S)

A

The reverse of slate financing is called co-production. Co-production: when multiple studios will finance a film and divvy up its rights.

31
Q

How does slate financing contrast co-production? (S)

A

Instead of multiple films and one studio, co-production is one film and multiple studios.

32
Q

What is product placement? Explain how this process works. (S)

A

Product placement: where a brand will pay to have their product in a movie. This method is on the rise.

33
Q

What is a producer’s number one goal in financing an independent film? (I)

A

“Look, the goal is always to get one equity financier, which means it’s someone who’s just literally writing you a cash check. That is the goal of indie financing.”

34
Q

Which camp does crowd-funding fall into? (I)

A

Crowd-funding is a huge part of indie financing.

35
Q

What is a film grant? Explain how this process works. (I)

A

A fund given by a single person or organization, often a government or nonprofit, that is not intended to be paid back.

36
Q

Why do filmmakers enter films into festivals? (I)

A

If the filmmaker has already completed a script or a short version of their project, a film festival can provide opportunities for funding. There a filmmaker can network with potential financiers with the extra leverage that their project is already critically celebrated.

37
Q

Why do filmmakers enter their films into the American Film Market? (I)

A

The American Film Market provides another opportunity for financing. Here, filmmakers can give presentations and network with financiers. “We can announce a package for the first time, a script, a director with a cast attached, and get interest.”

38
Q

What does a Private Equity Firm do? Explain how this process works. (I)

A

Private Equity Firm: A company that manages private equity funds, which are pooled investments of large amounts of money. These firms will bet their money in the hopes of a big payout on the back end. For this reason, usually private equity firms will only fund independent production companies with proven track records.

39
Q

What does a bond company do? Explain how this process works. (I)

A

Bond companies can help a film garner investments. Bond company: A company that guarantees that the film will be completed on time and on budget. These are companies that act as guarantors; a third party that will lower the risks for investors. A completion bond dictates that a film must be done on time and within budget. If a film is unable to be completed, the company will assume the rights of the project.

40
Q

What is bridge financing? How does this process work? (I)

A

A short term lender provides a bridge loan to secure an attachment, with an investor’s promissory note as collateral. This loan gives the producer the money to obtain said attachment like a pricey director or actor. “Bridge money is very expensive. It’s money that they know you’re desperate for, that you need for a very short amount of time, and they’re going to charge you for it.”

41
Q

Why is self financing risky? What are some ways people self finance? (I)

A

Very risky because in all likelihood the filmmaker will not make their money back. Credit cards and bankrolling are two methods of this way.

42
Q

What is deferred compensation? (I)

A

You can also forgo some of your salary if you want more budget: deferred compensation.

43
Q

What are tax incentives? Explain how this process works? (I)

A

Making use of tax incentives can also keep the budget on a film down. Many countries and states in the U.S. have tax breaks for film productions. This cost-cutting measure is used in studio and independent financing. Productions will typically choose to shoot in locations that have incentives.

44
Q

What’s the mark of a great producer?

A

“Making a movie requires creativity, and this applies to acquiring funding as well. The best producers are constantly finding creative ways to secure the money they need.”