Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Marketing > Final (1 of 2) > Flashcards

Final (1 of 2) Flashcards

(79 cards)

Start Studying
1
Q

80/20 Principle

A

80% of sales come from 20% of the clients

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Adopter Categories

A

Willingness to try a new product: innovators, early adopters, early majority, late majority and laggards.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Advertising

A

Communication about an organization and its products transmitted to a target market audience via mass media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Advocacy Advertising

A

Advertising that promotes a company’s position on a public issue.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Attitude

A

An individual’s enduring evaluation of feelings about and behavioral tendencies toward an object or idea.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Baby Boomers

A

People born in the years following WWII.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

BCG: Cash Cows

A

High market share; Low market growth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

BCG: Dog

A

Low market share; Low market growth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

BCG: Question Mark

A

Low market share; High market growth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

BCG: Stars

A

High market share; High market growth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Brainstorming

A

Group discussion to produce ideas

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Brand

A

Name, term, design, symbol, or other feature that identifies one seller’s product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Brand Equity

A

Marketing and financial value associated with a brand’s strength in a market.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Brand Extension

A

Using on existing brand to brand a new product.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Brand Loyalty

A

Customers favor to one specific brand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Brand Mark

A

Brand not made of words; symbols or designs instead

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Brand Name

A

Part of brand that can be spoken; letters, numbers, or words

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Business Analysis

A

Evaluating the potential impact of a product idea on the firm’s sales, costs, and profits.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Business Product

A

Products bought to use in a firm’s operations, to resell, or to make other products.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Cannibalization

A

A new product “eats” up the sales and demand of an existing product.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Captive Brand

A

Store brands that differentiate themselves based on brand versus solely price positioning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Cause-related Marketing

A

The practice of linking products to a particular social cause

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Channel

A

Activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Channel Conflict

A

When a producer bypasses the normal channel of distribution and sells directly to the consumer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Channel Power
The ability of one channel member to influence another members goal achievement.
26
Co-branding
Using two or more brands on one product.
27
Cognitive Dissonance
A buyers doubt shortly after a purchase
28
Commercialization
Refining and finalizing plans and budgets for full-scale manufacturing and marketing of a product.
29
Competitive Advantage
The result if a company matching a core competence to opportunities it has discovered.
30
Concentrated Targeting
An Org targets a single market segment using one marketing mix.
31
Concept Tests
Seeking a sample of potential buyers' responses to a product idea.
32
Consideration Set
A group of brands within a product category that a buyer views as alternatives for possible purchase
33
Consumer Behavior
Decision process and purchasing activities of people who purchase for personal or household use.
34
Consumer Product
Products purchased to satisfy personal and family needs
35
Cost per contact
online advertising pricing model where the advertiser pays for each specified action
36
Credence quality
Attributes that customers may be unable to evaluate even after purchasing
37
Culture
Values, knowledge, beliefs, customs, objects, and concepts that a society uses
38
Customer Satisfaction
A measure of how products and services meet or surpass customer expectation.
39
Customer value
Satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.
40
Database marketing
Direct marketing using databases of customers or to generate personalized communications.
41
Decision Support Systems
a set of related computer programs and the data required to assist with analysis and decision-making within an organization.
42
Decoding
converting signs or symbols into concepts and ideas
43
Demographic Segmentation
Segmentation according to age, race, religion, gender, family size, ethnicity, income, and education.
44
Direct Channels
The chain of businesses or a good or service passes until it reaches the end consumer.
45
Discrepancy of Assortment
the lack of all the items a customer needs to receive full satisfaction from a product or products; A car
46
Discrepancy of Quality
the difference between the amount of product produced and the amount an end user wants to buy
47
Encoding
Transforming an abstract idea into a communicable message.
48
Environmental Scanning
Systematically surveys and interprets relevant data to identify external opportunities and threats.
49
Exchange
The provision or transfer of goods, services, or ideas in return for something of value.
50
Exclusive Distribution
Using a single outlet in a fairly large geographic area to distribute a product.
51
Experience Curves
Takes into account both fixed and variable costs
52
Experience Quality
A measure of the overall level of customer satisfaction with a vendor.
53
Family Brand
Branding all of a firm's products with the same name or part of the name
54
Family Life Cycle
What type of family the target market consumer is in.
55
Focus Groups
Interview that is often conducted informally, questionnaire, small groups, observe reactions to ideas.
56
Frequency
Number of times an individual has heard a message.
57
Generation X
Born in early 1960s to the early 1980s. Post Baby Boom.
58
Generation Y
Millennials. Born 1980s to 2000s.
59
Geographic Segmentation
when your broad target audience has different preferences based on where they are located.
60
Global Brand
Brand name of a product that has worldwide recognition.
61
Heterogeneity
Variation in quality
62
Household Life Cycles
Type of family the target market consumer is in.
63
IMC
Integrated Marketing Communication. Brand messaging across both traditional and non-traditional marketing channels
64
Individual Branding
A branding strategy in which each product is given a different name.
65
Inept vs. Inert Set
INEPT: brands that a buyer is aware of when considering a purchase; thinks poorly of INERT: brands that a buyer is aware of but thinks neither poorly or positively of.
66
Inflation
Increase in prices and fall in purchasing power
67
Innovation
Implementation of a new marketing method involving significant changes in product design or packaging,
68
Innovation Diffusion
Every market has groups of customers who differ in their readiness and willingness to adopt a new product.
69
Inseparability
The quality of being produced and consumed at the same time.
70
Intensive Distribution
Using all available outlets to distribute a product.
71
Internpersonal Communication
Process by which people exchange information, feelings, and meaning through verbal and non-verbal messages:
72
Involvement
intensity of interest that a buyer shows for a certain product.
73
Learning
Changes in an individual's thought processes and behavior caused by info and experience.
74
Lifestyle
An Individual's pattern of living expressed through activities, interests, and opinions.
75
Logistics
Planing, implementing, and controlling the efficient and effective flow and storage of products.
76
Manufacturer's Brand
A brand initiated by producers to ensure that producers are identified with their products at the point of purchase.
77
Market Penetration
Occurs when a company penetrates a market in which current or similar products already exist.
78
Market Segmentation
The process of dividing a total market into groups with relatively similar product needs to design a marketing mix that matches those needs.
79
Market Share
The % of a market that actually buys a specific product from a particular company.

Marketing (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions