Final :(

Question 1

studio

Answer 1

finance production and then market and release the films

Question 2

MPA

Answer 2

advocate for policies

Question 3

quantity to define studios

Answer 3

greatest volume of product

Question 4

labels to define studios

Answer 4

film divisions which segment risks into mini-brands and labels

Question 5

brand extensions

Answer 5

The use of established brand names to enter new product categories i.e. sequels, spin-offs

Question 6

vertical integration

Answer 6

control over all stages of production, distribution, exhibition

Question 7

horizontal integration

Answer 7

control over some stages of production and/or distribution and/or exhibition

Question 8

coproductions

Answer 8

a studio will agree what percentage of the budget it will contribute, and will, in turn, keep certain exclusive distribution rights

Question 9

debt financing

Answer 9

investment with the expectation that it will be repaid

Question 10

Equity financing

Answer 10

investment in exchange for shares

Question 11

foreign pre-sales

Answer 11

full or partial sales of specified rights in a particular territory before production commences

Question 12

negative pick-ups

Answer 12

distributor guarantees the producer that it will distribute the finished picture and reimburse the producer for agreed negative costs

Question 13

third party credit

Answer 13

banks and angels

Question 14

crowdsourcing

Answer 14

enabling individuals to contribute to projects via the Internet

Question 15

distribution

Answer 15

the art of creating opportunities to drive repeat consumption of the same product

Question 16

4 drivers of distribution value

Answer 16

time, differential pricing, repeat consumption, exclusivity

Question 17

marketing focus

Answer 17

awareness and driving consumption

Question 18

distribution focus

Answer 18

maximizing and making that consumption
profitable

Question 19

4 distributional strategies

Answer 19

global, international, transnational, multi-domestic

Question 20

above the line

Answer 20

undifferentiated, one way communication, hard to measure ROI,

Question 21

below the line

Answer 21

targeted segment and message, two way communication, easier to measure ROI,

Question 22

teaser

Answer 22

short video including intense clip from the movie

Question 23

trailer

Answer 23

clip including sequence of scenes

Question 24

negative cost

Answer 24

cost of producing and shooting a film, excluding such expenditures as distribution and promotion.

Question 25

deferment

Answer 25

a payment that is agreed to be made in the future, but is tied to the occurrence of a specific event

Question 26

revenue sharing

Answer 26

determining what percentage of video revenues should be paid –to the content owner/producer

Question 27

what led to explosion of channels

Answer 27

-online market being driven by online market leaders -convergence not dependent on single business model -tv remains holy grail -tech that enables traditional media to become online

Question 28

OTT

Answer 28

other products and services that stream content to users using the internet as a replacement for pre-existing infrastructure

Question 29

benefits of OTT platforms

Answer 29

connectivity, cost friendly, convenience, variety content

Question 30

benefits of OTT ads

Answer 30

highly targeted ads, customer segmentation, increased efficiency, improved accountability

Question 31

three categories of netflix content

Answer 31

self produced, netflix original licensed, licensed