FINAL

Question 1

Which of the following statements about the global fashion industry is FALSE?

1. the fashion supply chain includes all of the interconnected individuals, businesses, and processes that are necessary to get a product to the ultimate consumer
2. the global fashion industry is primarily comprised of very large multi-national corporations that offer similar merchandise around the world
3. the global fashion and soft goods industries include businesses associated with apparel, footwear, accessories and home furnishings
4. companies across the global fashion supply chain are engaged in design, manufacturing, merchandising and marketing products

Answer 1

the global fashion industry is primarily comprised of very large multi-national corporations that offer similar merchandise around the world

Question 2

Which of the following is NOT a key aspect of the design of fashion products?

1. Design reflects the values of the designer in relation to those exhibited by culture
2. Design involves intellectual creativity
3. The purpose of design is to plan, interpret, and create change
4. Design is designer-centered, with a focus on addressing the needs, wants or problems of the designer through the creative process

Answer 2

Design is designer-centered with a focus on addressing needs, wants or problems of the designer through the creative process

Question 3

Weaving and knitting are the two most common methods of:
Yarn spinning
Fabric finishing
Fabric construction
Converting greige goods

Answer 3

Fabric construction

Question 4

Cotton, wool, silk, bamboo and rayon are all examples of natural fibers.

True
False

Answer 4

False

Question 5

What refers to the management processes related to buying and selling fashion products; that is product assortment planning, acquisition, pricing, presentation, and sales to fulfill a company’s financial goals?

1. Manufacturing
2. Fashion value chain
3. Merchandising
4. Supply chain management

Answer 5

Merchandising

Question 6

The textile industry is organized around four basic components of textile production, including all of the following EXCEPT:

Garment product
Fiber processing
Yarn spinning
Fabric finishing

Answer 6

Garment Product

Question 7

Which of the following statements about the ready-to-wear (RTW) industry is FALSE?

1. The men’s RTW industry developed prior to the women’s RTW industry.
2. RTW brands are typically designed and marketed as seasonal lines or collections of merchandise
3. In France the RTW industry is known as haute couture
4. RTW refers to merchandise that is completely made and ready to be worn at the time it is purchased.

Answer 7

In France the RTW industry is known as haute couture

Question 8

Women’s Wear Daily, Apparel Magazine, and Sourcing Journal are examples of ready-to-wear (RTW) publications.

True
False

Answer 8

False

Question 9

Fashion products, whether they are cars, home decor, or apparel, are a reflection of economic, cultural, social and psychological influences.

True
False

Answer 9

True

Question 10

The RTW shows, commonly referred to as fashion weeks, such as New York Fashion Week, London Fashion Week, etc., are held twice a year. The fall collections featuring fashions for the upcoming fall season are shown on the runways in what months?

September and October
February and March
July and August
May and June

Answer 10

February and March

Question 11

Fashion companies that use a __________________supply chain strategy own and control several stages of production or several sectors of their supply chain.

Horizontal integration
Vertical integration
Pure play
Hybrid

Answer 11

Vertical integration

Question 12

Direct-to-consumer fashion brands typically integrate design, marketing, and retailing functions of their supply chain and use _______________________ for manufacturing functions.

Pure-play companies
Omnichannel production
Cut, make, and trim contractors
Horizontal integration

Answer 12

Cut, make, and trim contractors

Question 13

Which of the following statements is FALSE?

1. By providing additional facilities during peak production periods, contractors help speed up delivery of orders.
2. When using contractors, fashion brand companies do not need to invest a large amount of capital in equipment used for manufacturing
3. With contract production, fashion brand companies control all aspectsof production, thus assuring the quality of merchandise that will be shipped.
4. Contractors provide for increased flexibility when styles and fabric requirements change from one season/year to the next

Answer 13

3. With contract production, fashion brand companies control all aspectsof production, thus assuring the quality of merchandise that will be shipped.

Question 14

The _______________ supply chain calendar is based on a fashion system whereby fashion brands research and design fashion collections two to six times per year and market their collections to retail buyers who purchase styles to be sold to the ultimate consumer.

See now, buy now
Fashion fashion
Expedited
Traditional

Answer 14

Traditional

Question 15

Although an omnichannel retail integration strategy was popular in the past, most retailers no longer use this strategy in their retail operations.

True
False

Answer 15

False

Question 16

RFID and UPC bar codes are used to scan inventory throughout the company’s supply chain.

True
False

Answer 16

True

Question 17

___________________________refers to production in a country outside the country where the merchandise will be sold at retail.

Offshore production
Contract production
Onshore production
Domestic production

Answer 17

Offshore production

Question 18

What is the country of origin for a jacket designed in the United States, made with fabric from Japan, cut and sewn in a factory in China, and sold by a U.S. retailer?

China
United States and China
Japan
United States

Answer 18

China

Question 19

An example of onshoring is when a U.S. fashion company contracts production in Mexico to take advantage of trade agreements with Mexico.

True
False

Answer 19

False

Question 20

Which one of the following was NOT cited as a sustainability opportunity according to the textbook and the lecture on sustainability in the supply chain?

Logistics
Regulations
Design
Marketing
Manufacturing

Answer 20

Regulations

Question 21

In cases involving counterfeiting, the owners of the fashion trade names and fashion trademarks use which federal act to curb the sale of online counterfeit merchandise, for example, counterfeit Nike sneakers. Choose one of the following:

Clayton Act
Sherman Antitrust Act
Lanham Act
Robinson-Patman Act

Answer 21

Lanham Act

Question 22

As part of the research for the development of a fashion brand, the fashion design team might consider psychographic information about its target consumer. What type of information would this provide the design team?

Preferences, attitudes and personality
Occupation and marital status
Age and gender
Income

Answer 22

Preferences, attitudes and personality

Question 23

The process of planning, collecting, analyzing, interpreting and applying data relevant for a company to make strategic decisions is known as statistical analysis.

True
False

Answer 23

False/True

Question 24

In the United States, a tariff on a men’s coat is based on the coat’s fiber content and country of origin.

True
False

Answer 24

True

Question 25

In the case of developing a new blend for a denim fabric, textile testing would precede the production of the fabric. The testing process would utilize independent and dependent variables to determine the effect of the independent variable on the the dependent variable. What type of research is this called?

Ethnographic
Simulated
Observational
Experimental

Answer 25

Experimental

Question 26

Lululemon is an example of a company that holds a number of patents on its unique fabrications that provide characteristics such as anti-microbial properties. This type of patent is called a design patent.

True
False

Answer 26

False

Question 27

Which of the following is NOT an example of intellectual property in the global fashion industry?

1. A design patent obtained by Nike for the ornamental design of a shoe
2. Children’s pajamas made of fabrics that comply with laws governing children’s sleepwear be flame-resistant
3. The distinctive red soles of footwear designed by Christian Louboutin
4. The name Tencel lyocell manufactured by Lenzing Fibers

Answer 27

Children’s pajamas made of fabrics that comply with laws governing children’s sleepwear be flame-resistant

Question 28

Economic indicator research, market analyses, consumer research and product research are conducted using a variety of techniques. Fashion companies are relying on various types of data more than ever to make business decisions. The type of data collected that is analyzed through statistical techniques analyzing words and images is called quantitative data.

True
False

Answer 28

False

Question 29

Fashion brands may use licensing agreements to expand their product offerings, for an example, Prada would license its name to an optical company for use on sunglasses. This is called a _____________________that refers to new products with the designer’s licensed brand name.

A diffusion line
Copyrighted design
A brand extension
A design patent

Answer 29

A brand extension

Question 30

In our discussions in class on The Gap, Inc., from the text, Fashion Brand Stories, the term “masstige” was used throughout the chapter to describe aspirational designs in The Gap product line.

True
False

Answer 30

False

Question 31

EXTRA CREDIT QUESTION: For 3 extra bonus points added to your quiz grade or one of your lowest quiz grades, answer the following question:

Trade dress is a subset of trademark law which was discussed in class during our study of Fashion and Legal Issues. Describe an example of a product that has acquired a secondary meaning and would be protected under the trade dress law.

Answer 31

Your Answer:
Instead of protecting the identifying words or logos, the law of trade dress protects the overall look or image of a product itself or the packaging of a product, provided that the overall look or combination of features has come to identify the brand similar to a trademark. An example of this would be the iconic Coca-Cola bottle. It has a unique shape or contour of the bottle that has become apparent in the minds of consumers and associated with Coca-Cola over the years. The distinctive shape, color scheme, and logo

Question 32

1. Fashion trends are said to reflect the social “spirit of the times” also known as _________________

Forecasting
Licensing
Zeitgeist
Branding

Answer 32

Zeitgeist

Question 33

Many fashion designers and others in creative fields working with color rely on a “color language tool” in which specific numbers are associated with specific colors. The company that created this tool is called __________________. Choose one from below.

WGSN
The Color Institute
Promostyle
Pantone

Answer 33

Pantone

Question 34

In our study of manufacturing processes around the world, we learned about how sewers are compensated for their work. Which of the following applies to the way sewers get paid?

1. A team wage calculation rate, with bonuses for high productivity and/or low rate of errors
2. The number of pieces sewn at the end of the day
3. All of the above
4. An hourly rate based on a standard set by law and the company employing the sewers

Answer 34

All of the above

Question 35

In our factory tour of Finley Shirts, the designer, Finley Moll, explained the process where large rolls of fabric are placed on a long raised table for the purpose of arranging the pattern pieces of a garment. This process is called bundling.

True
False

Answer 35

False

Question 36

Color forecasting involves choosing staple colors for a collection referred to as classic colors like navy, black, and beige.

True
False

Answer 36

True

Question 37

Which of the following sewing and construction systems is the most common in the global fashion industry?

Progressive bundle system
Single-hand system
Flexible manufacturing system
Modular manufacturing system

Answer 37

Progressive bundle system

Question 38

In trend forecasting, a considerable amount of research is required of the fashion brand and its designers.
Relying on accurate data is important. One of the types of research involved is called external research which applies to analyzing the brand’s sales data for emerging trends across various styles.

True
False

Answer 38

False

Question 39

Fiber producers may create fabric that is then made into garments to determine how the new fiber may be used. These garments are known as ______________________. Choose one of the following.

Concept garments
Greige goods
First runs
Blanks

Answer 39

Concept garments

Question 40

In the development of a fashion collection, fashion designers will bring together colors to create a theme or statement for their seasonal line. What are these colors referred to?

Color blocks
A color book
Color stories
A color statement

Answer 40

Color stories

Question 41

During our tour of Finley Shirts, Finley discussed upcoming trends in fashion. What is the upcoming fashion direction she predicted that contrasts with the current looks we are seeing for spring/summer 2024?

Pastel colors
Big puffy silhouettes
Sheer, see-through styles
Long and clean looks

Answer 41

Long and clean looks

Question 42

According to recent research by Zion Market Research, the global fashion retail market is predicted to grow substantially over the next several years. The research predicted the fashion retail market would grow to _______________ by 2032.

$157.88 billion
$92.25 billion
$102.4 billion
$259. 5 billion

Answer 42

$157.88 billion

Question 43

Neiman Marcus is an example of a luxury store retailer that uses leased departments, like its Louis Vuitton department, to create a unique selling proposition for its customers.

True
False

Answer 43

True

Question 44

Factory outlet stores, closeout stores, and stores like Ross Dress for Less and Nordstrom Rack are examples of _______________.

Discount retailers
Off-price retailers
Specialty retailers
Franchises

Answer 44

Off-price retailers

Question 45

Which factor is not among those that are driving the global fashion retail market? Select one.

Inflation
E-commerce growth
Consumer behavior shifts
Trends and styles
Seasonality

Answer 45

Inflation

Question 46

Virtual try-on applications available on your mobile phone are an example of augmented reality.

True
False

Answer 46

True

Question 47

Distribution of private-label fashion merchandise through specific stores, such as Target for its Mossimo brand, is an example of which type of distribution strategy?

Premium distribution
Mass distribution
Exclusive distribution
Intensive distribution

Answer 47

Exclusive distribution

Question 48

What distribution strategy allows a manufacturer’s merchandise to be sold only through certain stores which are chosen based on criteria such as location, image and size of store. An example is a brand that would be sold at a store in the Galleria, but not available at the same store at NorthPark.

Mass distribution strategy
Direct-to-consumer strategy
Selective strategy
Exclusive strategy

Answer 48

Selective strategy

Question 49

Which type of retailer is characterized by low prices, self-service, a broad assortment of merchandise, and few customer services?

Specialty store retailer
Department store retailer
Discount retailer
Chain store retailer

Answer 49

Discount retailer

Question 50

Chatbot stylists, such as those you might find on the H&M website, are examples of ______________________.

Magic mirrors
Augmented reality
Fit technology
Artificial intelligence

Answer 50

Artificial intelligence

Question 51

Emerging technologies will have a major impact on the global fashion retail market. Among one of the problems challenging retail e-commerce resale sites is counterfeit products. The technology that Zion Market Research identified as helpful in determining transparency within the supply chain is called Block Chain.

True
False

Answer 51

True