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GMAD FINAL > Final > Flashcards

Final Flashcards

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1
Q

What is the “right” way to say subliminal advertisements?

A

Unconscious effects

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1
Q
  1. Tragedies - Good/noble characters, bad things happen
  2. Mysteries - Important plot element is missing
  3. Action/horro - Ritualized violence, one-dimensional characters, good vs. evil
A

Drama

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3
Q

How did George Gerbner measure cultivation?

A

correlates how much TV someone watches and amount of fear the person has

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3
Q

Fourth Estate

A

press functions as this; unofficial branch of govt that monitors the other 3 abuses of power

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4
Q

First amendment rights of Print/Film:

A

large amounts of protection (no restrictions)

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4
Q

How messages in the news media order what we think about.

A

Agenda-Setting Theory

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5
Q

Broadcasting needs to serve public interest. T or F?

A

True

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6
Q

How and when the media have a direct and immediate impact upon us.

A

Bullet Theory

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7
Q

What is the mean world syndrome?

A

people perceive the world as evil

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7
Q

Happy Violence

A

entertaining, glamorized violence that leads to a happy ending; sugar coats violence with humor

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7
Q

Communist/State (Model of the Press)

A

Press is part of the government/state Press should serve goals of the state example: china, cuba, n korea

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7
Q

Libertarian (Model of the Press)

A

Media owned/operated by private citizens, corporations Open marketplace of ideas “Truth will prevail” Encourages government criticism

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7
Q

Which type of violence is most prevalent on television?

A

Verbal violence

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8
Q

How does long term exposure to media violence affect us?

A

our world views are shaped that the world is “meaner” than it really is; we are desensitized

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9
Q

First amendment rights of cable:

A

smaller amounts of protection (limited restrictions)

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10
Q

Janus Principle

A

there is a good & bad side to everything

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11
Q

First amendment rights of broadcasting:

A

publicly owned property (more restrictions on speech)

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12
Q

What kinds of stories do local TV news focus on?

A

fire, crimes, disasters

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13
Q

“X is new & improved”

A

Comparison to earlier form; (what was wrong with the old version, & what will be wrong with it in the future)

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14
Q

Men are seen as more successful than women. T or F?

A

True

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15
Q

evaluation of characters as good or bad; the outcome for which they are destined

A

Fate

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16
Q

“Up to 80% longer”

A

Comparison

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16
Q

“Aim fights against cavities”

A

Pseudo claim

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16
Q

Cast stereotypical characters, isolated/conflicted setting, public humiliation

A

Reality

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17
Being media literate entails becoming aware of how you use media & their contents to satisfy your personal & social needs.
The Functions of Media in Everyday Life:
19
stable system of messages & images that shape our conceptions
Cultivation
20
Why does violence sell globally?
It is easily exportable between other countries
21
"4 out of 5 dentists said they recommend Aim"
Pseudo-Survey
22
Quick intros of problems, always conflict between characters, always resolution
Comedy
23
Mass media alone do not determine how people think/behave. Outside (personal) effects also have a role.
Limited Effects (Of Media Violence)
24
Formula
genetic blueprint for success
25
Two most dominant genres in prime-time television from the 1970s to the 1990s
dramas & situation comedies
26
How, when, and why we imitate the behaviors we see dramatized in media narratives and ads.
Social Learning Theory
27
Casting
the characters who populate the world of media
29
First Amendment is meant to protect:
individual rights
30
How the media over time encourage particular world views in us through the “common symbolic environment” of television and movies.
Cultivation Theory
32
First amendment is meant to:
protect individual rights
33
Marcuse claims one must free oneself from whole, similar to commidity self; you feel unique when in reality you aren't because others are buying the same product
Pseudoindividuality
35
Social Responsibility (Model of the Press)
Media serves the public interest Government has limited control Public good \> private profit
36
Being media literate means understanding how new media change (and are changed by) the cultures that adopt them.
Communication Technologies:
38
First Amendment:
protect right to free speech limit govt control when national security is threatened, freedom of expression is limited
39
Journalists are allowed to report judicial or legislative proceedings even though the public statements being reported may be libelous
Qualified Privilege
40
Hybrid model
blends other categories together
40
Who is the Father of the First Amendment:
James Madison
41
Falwell vs. Flynt:
Even though parodies and insults of public figures might cause emotional pain, denying the right to publish them would violate First Amendment rights
42
Is cultivation short term or long term?
Long-term
44
Miller v. California
Obscenity (Miller Test) incites lust depicts sexual content in offensive way material lacks literacy/artistic/political/scientific value
45
Authoritarian (Model of the Press)
Orginated in 16th Century Government has strong control over press No criticism of politics Press outside of government
47
How we construct our own meanings out of the messages we are exposed to in the media.
Reception Analysis Theory
49
"Violence sells globally"
Gerbner
50
Villans
punished for violence disproportionately poor & color
51
Models of the Press:
Authoritarian Communist Libertarian Social Responsibility Hybrid (CHALS)
52
"Scrub away is the best of its kind"
Irrelevant comparisons
53
Almost all television characters are healthy and active. T or F
True
54
Network Neutrality
all info on the internet comes to you at the same speed
55
Who discussed happy violence?
Gerbner
56
Protect reporters from having to reveal their sources for controversial information used in news sotries
Shield Laws
57
No first amendment protection to:
obscenity libel copyright privacy
58
More exposure to violence causes...
lower tolerance, destinsitization
59
Stories must be compelling, simple Expectations from public about language, sex, violence, etc.
Storyteling constraints
61
Being media literate means questioning how others select & shape the “stories” that validate (or negate) your life.
The Meaning of Messages in the Media
62
Making implicit claims that cannot be tested for the truth
Puffery
63
Being media literate involves knowing how ownership and profit influence who gets to say (and sell) what to whom.
The Economics of Mediated Communication:
64
How we use the media in everyday life to satisfy our personal and social needs.
Uses & Gratifications Theory
65
Red Lion said that First Amendment granted it control over its program content The Supreme Court sided with the FCC, saying that the broadcaster's rights interfered with public interest
Red Lion Broadcasting Co. vs. FCC (1969):
66
The violent crime rate increased over the years. T or F?
False; it actually decreased
67
Even though parodies and insults of public figures might cause emotional pain, denying the right to publish them would violate First Amendment rights
Falwell v. Flynt ## Footnote
68
After this case, had to distinguish plaintiffs as private or public figures 1. PRIVATE have to prove the statement was false; damages occurred; publisher negligent 2. PUBLIC have to prove all of above AND actual malice on part of the news medium
New York Times vs. Sullivan (1964) ## Footnote
69
Internet functions within a system of copyright law
Intellectual property
70
Internet should be a place where all info is freely exchanged
Internet Libertarians
71
"X has better cleaning action"
Comparison to unidenified other
72
A smiling person holds a product so views associate happiness with it
juxtaposition

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