Final Flashcards
(50 cards)
Counter- Sterotypical
A media portrayal of one that is given a stereotype not aligned with their stereotypical group
ex: a grandma listening to rap
Evolutionary Explanation
Evolutionary Theory is used to explain a thing
ex: younger woman- fertile; older male: wealthy (portrayal in media)
Key Demographics
The popular “attractive” age range in media demographics (Ages 18-45) (pay more)
Literary Gerontologists
Scholars who study how aging is represented in culture, society, and politics (aging in artistic expression)
Peripheral Imagery Theory
Non-major characters are assigned to their stereotypical groups (minor roles)
Underrepresentation
When a group is numbered lower than its actual true population (In media)
Vitality Theory
Whether a group’s portrayal is weak or strong in a social context (Demographics)
Age Identity
Sense of belonging/fitting in within own age group/category
Age-Related Marketing
Consumers selling anything in an age-related context for specific ages
Cultivation Theory
Media (socializing agents) influence consumers to misinterpret/perceive things
Eudaimonic Experience
Media is for a purpose (personal growth, fulfillment) NOT pleasure
Media Literacy
Understanding of Media Itself (How it was created, How it Influenced & Hidden Implications) CIHI
Redundant Cues
When information is carried from one channel to another (Tele –> Radio)
Selective Viewing
Choosing of media & avoiding others based on age-driven choices (Choosing those that feature own age group)
Uses and Gratification Theory
Based on why we chose a certain type of media over another ( Pick CNN for info compared to sitcom)
Variability (in viewing)
Differences in people’s experiences and behaviors in own social group or different
Acculturation
When one’s behaviors & worldwide views change due to new culture
ex: Immigrants
Filial Piety
The cultural norm of respecting & caring for elderly adults
Intergenerational Communication Schemas
Mental representations of conversations between Younger and older people
Laodao
The Chinese version of intergenerational communication (ex: older person nagging younger)
Linguistic Broker
Bilingual advisor for an older individual to help in a professional setting (ex: doctor visit)
Reciprocal filial piety
Parent-child relationship based on child’s appreciation for parent and parent’s benefit of appreciation,respect, and support
Individualism
Independence, Personal achievements, Sepreate from others in an environment
Countries: Northern Americans & Europeans
Collectivism
Group, Relationships, Dynamics together, All these are what make one feel defined by their social context
Countries: China, Mexico, Guatemala, East Asia, Central America