Final Flashcards
(107 cards)
What pattern do we read digital material?
F-Pattern
What pattern do we read print material?
Z-Pattern
What pattern is ideal over the F-pattern in digital media?
Layer Cake Pattern
How do you organize the layer cake pattern?
Use the inverted pyramid (Primary Info > Secondary Info > Tertiary Info
What are the 10 key principles of visual design?
- Balance
- Contrast
- Emphasis
- Unity
- Proximity
- Repetition
- Alignment
- Hierarchy
- Simplicity
- Negative Space
What is important when choosing colours for your design?
Accessibility (colour blind)
What are primary sources?
When you or your company is responsible for gathering the data
What is important when conducting research?
Being ethical
What is random sampling?
Each sampling unit has an equal chance of being included in the actual sample
What is Stratified Random Sampling?
Taking the population and splitting them into groups, and randomly choosing from that group
What is Clustered Sampling?
Probability sampling in which you divide population into clusters and randomly select clusters as samples.
What is Snowball (Referral) Sampling?
When an existing study participant recruits future participants from their networks.
What is Purposeful Sampling?
Intentionally selecting participants based on specific characteristics
What are the 2 types of quantitative research?
- Before/After Design
- Controlled Before/After Design (Having a control group)
What is a focus group?
A moderated “meeting” with numerous people to gather qualitative data.
What is a Personal Interview?
A 1-on-1 interview with a participant to gather qualitative data.
In research data presentation, what does “Most” mean?
85%+
In research data presentation, what does “Majority” mean?
> 50%
How many levels of Heading Hierarchies are there?
5
What are the 2 types of Headings?
- Talking headings
- Functional/Descriptive headings
Do headings within a report need to be in parallel?
Yes.
Should you be monotonous or varied in titling your headings?
Varied.
What are the 4 characteristics of a report?
- Orderly
- Objective
- Factual
- Actionable
What are the 3 main purposes of a report?
- To Inform
- To Analyze
- To Recommend