FINAL Flashcards
(43 cards)
what is the DDD framework
1- Deployment
2- Development
3- Deepening
What is the AAA framework
1- Arbitrage
2- Aggregation
3- Adaptation
Explain Deployment (4)
1- Replication of competitive advantage from home country
2- Create value by aggregating demand
3- Target similar segments
4- standardization of services/ products
Explain Development (4)
1- Identifying where potential new capabilities resides
2- Integrated competitive advantage (combine strengths from multiple countries)
3- Knowledge Arbitrage (apply what you know from a place to another)
4- locations should be different enough
Explain Deepening (4)
1- Widen competitive advantage, without changing primary business strategy
2-Increase willingness to pay by adjusting to local tastes
3- Decreasing costs by aggregation of demand
4- Being internationally dispersed for stakeholders
How do you compare the 3-A and 3-D frameworks of IB strategy?
AAA: why a firm goes global
DDD: how a firm goes global
What are the challenges in new markets (2)
1- Liability of being a foreigner
2- Paradox of being consistent
Examples of liabilities of being a foreigner (6)
- Local laws favor domestic firms
- Import/ Export costs
- Cultural differences
- Caps on foreign investment
- Separate time zones can be a liability
- Different contract structures
Examples of paradox of being consistent (5)
- Need for market adaptation
- Loss of internal consistency
- Dilution of competitive advantage
- complex decision-making
- risk of strategic management
what is economies of scale
Reduction of average cost per unit as output rises
What is economie of scope
When a compant can produce more than ome product together more cheaply than producing each one separately
What are the 3 basic entry decisions questions to ask
- which markets to enter
- when to enter those markets
- on what scale
what are the first-mover advantages (4)
- build strong brand name
- capture demand
- build sales volume
- create switching costs
What are the first-mover disadvantages (4)
- Devote effort, time and expense
- Costs of business failure
- Costs of promoting and establishing a product offering (costs of educating customers)
- Education of customers
What are the six modes of entry (place them in level of commitment)
- Exporting
- Turnkey Projects
- Licensing
- Franchising
- Joint Ventures
- Wholly Owned Subsidiaries
what are the 2 advantages of exporting
- No establishments costs
- Experience curve and location economies
what are the 2 disadvantages of exporting
- high transport costs
- Tariff barriers
what is the advantage of turnkey projects
less risky than conventional FDI
what are the 3 disadvantages of turnkey projects
- No long-term interest in foreign country
- May accidentally create a competitor
- May sell competitive advantage to potential/actual competitors
what are the 3 advantages of licensing
- No development costs and risks
- No barriers to investment
- Good use of existing intellectual property
what are the 3 disadvantages of licensing
- No control over manufacturing, marketing, and strategy (NO economies)
- Limits a firm’s ability to coordinate strategic moves
- A firm can lose control over its technology by licensing it
what are the 2 advantages of franchising
- Firm experiences lower costs and risks
- Helps build a global presence quickly
what are the 3 disadvantages of franchising
- May inhibit the firm’s ability to take profits out of one country to support competitive attacks in another
- Quality control
- Set up subsidiaries
what are the 3 advantages of joint ventures
- Local partner’s knowledge of the host country’s competitive conditions, culture, language, political systems, and business
- Shared costs and risks
- Political considerations