FINAL Flashcards
(107 cards)
What is dialectical materialism?
Dialectical materialism is Marx’s theory, thinking after dialectics, of a tension and contradiction between the material reality of capitalism (use-value, means of production/base) and the social relations that govern it (superstructure, social relations defined by commodity).
What is dialectical analysis?
Dialectical analysis/dialectics come from Hegel’s idea of the thesis and antithesis, and essentially is the idea of analysis arising through the encounter of opposites, a continuous push and pull.
What is Marxism?
Marxism is a method of analysis, an academic framework that analyzes class relations and society via a dialectical view of social transformation.
What is the definition of a communist society?
A communist society is a classless, stateless society that has common ownership of the means of production without labor exploitation.
What is socialism?
Socialism is a historical transition period between a capitalist and communist society, in which production is determined by use-value, social surplus accrues to working class/society as a whole, and distribution of output according to contribution (“socialist means of production”).
What is use value?
A given item’s value purely in terms of utility and function fulfillment; seen by Marx as a kind of natural or material reality of an item masked by commodification
What is exchange value?
A given item’s value in terms of currency and for the purposes of exchange
Define commodity fetish
To Marx, the commodity possesses a mysticism which veils an item’s origin and distinguishes it from its pure use value, producing relations to the object that differ from the relations between a person and an object of utility. When we value objects through exchange value rather than use value, we establish all objects into a standardized, quantitative method of valuation. The value of all things can be equalized through currency. Marx calls this wrongness in the relation between person and object commodity fetish.
What are the consequences of commodity fetish?
From commodity fetish arises capitalism’s need to innovate and produce endlessly, as the need for the object is untethered from its production, and profit alone becomes the goal, for the sake of always generating more profit with no true goal. As a result, nothing in society is solid, and nothing is still. And, Marx argues, commodity fetish masks producer-producer relations, causing people under capitalist society to establish relations not through their interactions with one another, but rather through the exchange of product and the view of another merely as a producer of a product.
What are the three classes under a Marxist analysis of society?
- the aristocracy; born into hereditary power and privileges
- the bourgeoisie; owners of the means of production
- the proletariat; the working class whose material value is constituted by their labor power, rather than through things like land
What class relations exist under capitalism? How do these relations affect the identity of the working class?
Under capitalism, the bourgeoisie exploit the proletariat, who believe in their own freedom due to their possession of the “freedom” to sell their labor. This, however, causes an alienation within the identity of the working class, who gain more “meaning” (via the meanings that appear from commodity fetish) the more they sell their self.
What are the five modes of production?
- primitive community
- slave state
- feudal state
- capitalist system
- socialist society
How does Marxist thought relate to the creation of the trademark?
Marx argues that the social character of the commodity appears as an objective character stamped upon the product (trademarks, logos).
What did the 1862 Merchandise Marks Act do?
The 1862 Merchandise Marks Act criminalizes wrong/fraudulent marks by:
1. defining the word mark, making an effort to include anything and everything within the definition
2. defining a trademark, meaning a mark used in trade to signify its manufacturer (origin)
3. making it illegal to take a mark and use it with the attempt to defraud
The 1862 Merchandise Marks Act also establishes three types of fraud as misdemeanors. These are:
1. the forging/counterfeiting of a trade mark
2. the wrong application of any trade mark (i.e. Costco ketchup in a Hein’s ketchup bottle)
3. to make iffy trademarks
What did the 1872 Trademarks Registration Act do?
The 1872 Trademarks Registration Act establishes an office and registration system for legitimate trademarks for the purpose of being able to keep a record of legitimate trademarks and compare them to fraudulent ones. This act also sets an expiration on trademarks (5 yrs), necessitating their regular renewal.
What is the difference between the 1862 Merchandise Marks Act & the 1872 Trademarks Registration Act?
The 1862 act criminalized and established punishments for forging trademarks, applying them wrong, etc. as well as defined trademarks. the 1872 act established an office and registration system, as well as set an expiration on trademarks.
Define the three systems of intellectual property
- patents: the owning of a useful invention or process
- trademarks: marks used in trade specifically, which have a specific industry
- copyright: the expression of an idea
What are some varying views about the justification of the existence of intellectual property?
The Hegelian view is that property is important to the self, and control over objects is essential for self-actualization.
The Lockean view is that because individuals own their bodies and their labor, they are thusly entitled to control the fruits of their labor.
The Utilitarian view believes that if people couldn’t control their own ideas, they wouldn’t invent anything, and we need inventions for the greater good, so intellectual property has social utility.
Explain the justification/reasoning for appropriation art
Copyright is sometimes violated through parody and appropriation art, in which appropriation artists use appropriation as a form of commentary. Appropriation art is widely debated, particularly because it is sometimes legal under fair use and sometimes not.
e.x. Rosemary Coombe’s theory of re-embodiment
Define pastiche
Pastiche is a work of art that obviously imitates other sources, so obviously as to be a parody. The work is “pasted” together, hence “pastiche.”
What is trade dress?
Trade dress is a legal term that refers to trademark over not just the logo and the product, but the experience. The trade dress of a brand is its atmosphere, ambiance, setting, vibes, etc. It marks a shift from ownership of products to ownership of experiences, and thus reflects the many debates of postmodernism.
What is semiotics?
Semiotics is the studying of language as a system of signs. It later became known as structuralism.
Explain the sign, signifier, and signified.
For Saussure, a sign is anything that refers to something other than itself. For Saussure, the existence of language can be broken down as signs consisting of a signifier and a signified.
The signifier is the “acoustic image” of a word; its sound, visual appearance, etc.
The signified is the “concept” of the world, such as “tree” as a concept.
Both the signifier and signified occur in the mind. To Saussure, the signifier and the signified are akin to the relationship between water and air in creating a wave— meaning, the two together create the sign. There is no wave without one of its components. Saussure argues essentially that language, rather being an expression of an existing concept, instead mediates between thought and sound, meaning that until you learn to utter a word you don’t know it conceptually.
What is the arbitrariness of the sign?
The sign is arbitrary because it follows no law or logic aside from that of tradition, which itself is arbitrary, making the sign also arbitrary. The arbitrariness of the sign is best showcased when comparing different languages, which indicate similar concepts through logically disconnected signs. These concepts, however, are not actually interchangeable, as the “same” word in different languages conjures different concepts.