Final Flashcards

(82 cards)

1
Q

the study of effective speaking and writing and the art of persuasion, division between what is communicated through language and how this is communicated

A

rhetoric

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2
Q

the style and delivery of speech

A

lexis

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3
Q

consideration of things or substance

A

res

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4
Q

consideration of verbal expression

A

verba

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5
Q

the equipment required to achieve the intended meaning or effect

A

ornament

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6
Q

a speaker or writer tailors words to context and audiences towards some discernible result or effect

A

encompassing terms

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7
Q

a speaker or writer takes into account the contingencies of a given place and time, and considers the opportunities within this specific context for words to be effective and appropriate to that moment

A

kairos

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8
Q

takes into account how an audience shapes the composition of a text or responds to it

A

audience

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9
Q

requiring one words and subject matter be aptly fit to each other, to the circumstances and occasion, the audience and the speaker

A

decorum

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10
Q

encompassing terms (3)

A

kairos
audience
decorum

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11
Q

serve analytical and generative purposes

A

canons of thetoric

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12
Q

the discovery of ideas

A

invention

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13
Q

organization of these ideas - deciding on the focus of introduction, body and conclusion, deciding where, in the course of a speech, to put the strongest argument

A

arrangement

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14
Q

matter of finding and ordering words for clarity, correctness and effectiveness

A

style

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15
Q

canons of rhetoric (5)

A
invention
arrangement
style
memory
delivery
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16
Q

five encompassing concerns of style which relate style to grammar, audience, effective and affective appeals, the guiding principles of decorum and the importance of ornamenting language through figurative speech

A

virtues of style

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17
Q

stylistic concerns within the rhetorical tradition (4)

A

virtues of style
levels of style
qualities of style
figures of speech

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18
Q

virtues of style (5)

A
correctness
clarity
evidence
propriety
ornateness
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19
Q

to move

A

high style or grand style

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20
Q

to please

A

middle style

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21
Q

to teach

A

low or plain style

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22
Q

interpretive in nature and overlap broadly with figures of speech or the virtues and levels of style

A

qualities of style

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23
Q

often associated with politics and public life, is the kind of rhetoric that tries to get people to do things or not do them

A

deliberative rhetoric

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24
Q

deals with matters of accusation and defence

A

forensic rhetoric

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25
ceremonial
epideictic rhetoric
26
inventional strategies
word cache/freewriting journalists' questions Burke's pentad tagmemics
27
techniques or procedures for the exploration of ideas
heuristics
28
five terms Burke's suggests for analyzing actions and human motives
``` act agent agency scene purpose ```
29
the writer considers his or her subject first as particle, then wave, then field
tagmemics
30
something static and defined
particle
31
something that changes over time and space
wave
32
something that is a context for other things - or something within context itself
field
33
the argument from the character of the speaker
ethos
34
the element of the speech that addresses the emotions of the audience
pathos
35
"arguments themselves", the logical content of a speech
logos
36
comes from outside the speech itself
extrinsic
37
made in and by the speech itself
intrinsic
38
arguments that move from general propositions to specific ones in order to make a claims of some sort
deductive arguments
39
abbreviated version of a syllogism typically used in speech and writing when a deductive argument is what we want
enthymeme
40
of course fido will love that bone; hes a dog
enthymeme
41
arguments proceed from the specific case to the general one
inductive arguments
42
three kinds of syllogisms
categorical hypothetical disjunctive
43
major premise: all dogs love bones minor premise: fido is a dog conclusion: fido loves bones
categorical syllogisms
44
if-then statement
hypothetical syllogism
45
then statement
consequent
46
if statement
antecedent
47
either p or q, but not both
disjunctive syllogism
48
"locations" you can use for exploring "the available means of persuasion"
topoi
49
compare the number of working parents now to the number in 1950
past fact
50
since well-organized group daycare can provide a stimulating environment for children, it should be available to more children
greater and lesser
51
if daycare for those who can afford it means that x number of people can achieve meaningful employment, how many more people might be able to enter the workforce if we made daycare more affordable for everyone
a fortiori
52
elaborate the options for parents and children for whom daycare is not available
opposites
53
cite examples or on-site daycare to demonstrate what is possible
possible and impossible
54
use interviews to demonstrate the positive consequences to parents and children of responsible daycare
consequences
55
what is daycare?
definition
56
cite Quebec legislation to compare the economics of the subsidized option with providing financial incentives to people who want to, and can, look after their own children during the day
comparison
57
topos (8)
``` past fact greater and lesser a fortiori opposites possible and impossible consequences definition comparison ```
58
where writers take an oppositional line and argue directly against the arguments of possible opponents
refutative or refutation
59
writers anticipate the possible objections to specific arguments and build response to those objects into their essays
prolepsis
60
"to the man" or "to the women"
ad hominem; ad feminem
61
type of argument that falsely shifts the ground of debate, or changes the subject without seeming
red herrings
62
i wouldn't believe anything that doctor says about smoking; shes a heavy smoker herself
red herrings
63
"to the people"
ad populum
64
plays on the listeners tendency or desire to do what other people are doing
bandwagon
65
stirs emotion in people by using terma that are very positively loaded or very negatively loaded
glittering terms
66
appeal to pity
argumentum as misericordiam
67
assumes as a premise a point that has yet to be proven; the absence of the proof is frequently deliberate
begging the question
68
assert their premise as their argument and they usually do so through assuming the listener is already in agreement with an embedded premise
circular argument
69
each analogy and each truncated analogy seen in the form of a metaphor, needs investigation to see if the comparison being made actually works
false analogy
70
when the sources are not qualified as authorities in the particular case
false authority
71
presents to the listener with two mutually exclusive options, as the only options available
false dilemma (false alternatives)
72
fallacy of induction, to generalize too quickly is often to draw conclusions based on insufficient data
hasty generalization
73
conclusions drawn from insufficient or insufficiently relevant premises, they usually indicate a gap in reasoning
non sequiturs
74
seeks to discount what someone has to say, whether or not it is logically valid or truthful, by suggesting a priori that the author's association with some person, group or behaviour means the author cannot be trusted, and therefore neither can the argument
poisoning the well (association error)
75
"after this, therefore because of this", fallacy of correlation and causation
post hoc ergo propter hoc
76
"with this, therefore because of this", involves a false attribution of causation which suggests that because two things happen at the same time one causes the other
com hoc error
77
suggests false consequences, one act will supposedly inevitably lead to a whole host of other acts
slippery slope
78
the arguer unwilling to engage with a complex opposing position, will reinterpret the opposing position as more extreme or even entirely different than it actually is in order to argue against it more convincingly
straw arguments
79
ad hominem: ad feminam (1)
red herrings
80
ad populum (3)
bandwagon glittering terms argumentum as misericordiam
81
post hoc ergo propter hoc (1)
com hoc error
82
rhetorical fallacies (13)
ad hominem; ad feminam ad populum begging the question circular argument false analogy false authority false dilemma (false alternatives) hasty generalization non sequiturs poisoning the well (association error) post hoc ergo propter hoc slippery slope straw arguments