Final

Question 1

Function of marketing

Answer 1

Advertising

Avoiding commodification

Question 2

Parts of a marketing plan

Answer 2

1. Goals
2. Analysis
3. Objectives
4. Strategy
5. Action plan
6. Execution

Question 3

Key components of a website

Answer 3

1. Clear contact info at top of page
2. Mobile friendly site
3. Easy to find contact info with address
4. Presence/use of a blog

Question 4

Search Engine optimization

Answer 4

1. site updates
2. good links back and forth
3. interaction with social media
4. good use tags for content

Question 5

Steps of conflict management model

Answer 5

1. Awareness
2. Identification
3. Response

Question 6

Request for fulfilling needs

Answer 6

1. Specific
2. Ask for something the other can say or do
3. Use positive language
4. Open ended and not attached to outcome
5. Right of refusal
6. Invitation for other to share honestly
7. Win-Win

Question 7

Fundamental requirements to resolve conflict

Answer 7

1. want to resolve

2. willing to resolve

Question 8

Body language and communication

Answer 8

10% of communication is words
30% of communication is sounds
60% of communication is body language

Question 9

Things to know before interview

Answer 9

1. Do homework on interviewer
2. Reflect on challenges
3. What motivates you?
4. Core values/passions
5. Ask questions

Question 10

SARI method

Answer 10

Subject
Action
Result
Impact - most imp, interesting fact/take away
*If you could go back in time and change something about an interaction, what would it be?

Question 11

Pros of buying a practice

Answer 11

1. Good lending environment
2. Overstock rural practices
3. bargains

Question 12

Cons buying a practice

Answer 12

1. More buyers than sellers for 2M suburban practices
2. investors want to buy vet practices
3. Commercial real estate can be $$$$

Question 13

Broker Pros buying a practice

Answer 13

1. Awareness of marketplace
2. Can find financing and offer legal advice
3. Close deal quickly

Question 14

Broker Cons buying a practice

Answer 14

1. Commission up to 8%
2. Work for seller
3. Non-disclosure
4. No visits / No communication
5. Can bully with expertise
6. Can use poor valuations

Question 15

Asset purchase vs stock Pros

Answer 15

1. No responsibility for prior operations/liabilities
2. Asset purchases can be depresciated
3. Goodwill can be amortized
4. Employment begins at purchase
5. New credit hx
6. Don’t inherit worker comp or neg hx

Question 16

Asset purchase vs stock Cons

Answer 16

1. No hx with supplier
2. Have to interview and rehire employees
3. Renegotiate new lease
4. apply for business licenses and permits

Question 17

Valuation establishes

Answer 17

Fair market value

Question 18

Things required for a valuation

Answer 18

1. revenue analysis
2. expense analysis
3. tax returns
4. asset analysis
5. customer data/eval market environment
6. protocols in place

Question 19

valuation equals

Answer 19

assets +((O earning - buyers salary) * multiplier or risk)

Question 20

Steps to buying a practice

Answer 20

1. Valuation
2. Financing
3. Buy/sell agreement (attorney)
4. Real estate closing
5. Ernest money

Question 21

Headaches

Answer 21

1. Financing - diff req’t diff lenders
2. Brokers may put up barriers
3. Owners may have unreasonable expectations
4. Buyers may have unreasonable expectations

Question 22

Owner should sign

Answer 22

full disclosure statement

Question 23

Lenders

Answer 23

1. Compare lenders
2. Commercial/conventional
   - equity - may want 25% down
   - collateral requirement
   - 100% financing capital plus working capital

Question 24

Starting a practice

Answer 24

1. Market research
2. Financial feasibility
3. Business plan
4. Source of money
5. Legal requirements

Question 25

Non compete covenants are used to protect

Answer 25

goodwill of established employer

Question 26

Core skills for euthanasia

Answer 26

1. Non-verbal awareness 2. Open ended injury and reflection 3. Empathy

Question 27

Medical errors TEAM model

Answer 27

Truth, teamwork, transparency Empathy Apology and Accountability - explain Management - communicate reg w/client

Question 28

Dog bite scienter law

Answer 28

You know your dog is a biter | Owner is liable

Question 29

Dog bite strict liability

Answer 29

In FL there is no first bite law

Question 30

Bite risks

Answer 30

1. 4.5 million bites/yr 2. 800,000$ medical costs 3. children 5-9 most affected 4. May is dog bite prevention week

Question 31

Dangerous dog definition

Answer 31

1. Dog has aggressively bitten, attacked, or endangered a human on public or private property 2. Dog has severely inj or killed a domestic animal 3. When unprovoked, chased or approached someone in a menacing fashion

Question 32

Liability for drug compounding

Answer 32

1. FDA 2. Vet state board 3. Lawsuits by clients 4. Fraud 5. Prosecution for animal abuse if causes inj

Question 33

Controlled Substances Act

Answer 33

DEA, state | CII drugs need separate recording so that it's readily retrievable

Question 34

If CII drugs lost by breaking or stolen must

Answer 34

Notify DEA | Notify police

Question 35

Vet's job to report injuries that are

Answer 35

not accidental

Question 36

Practice tips

Answer 36

1. Discuss the issues 2. Develop a client hand-out on responsible pet ownership 3. Educate your clients 4. Refrain from using terms like guardian or family member 5. Have current and accurate client information 6. Read local paper and be pro-active in your state assoc