Final Flashcards
(60 cards)
Product Development definition
Creating a garment from start to finish. Includes finding, designing, and developing season lines.
Target Market definition
A group of customers identified through a process of market segmentation that have similar wants and needs for certain products or services.
Demographic characteristics
Age Sex Income Geographic location Occupation
Merchandising definition
The activities involved in planning and development for buying of a merchandise line for targeted customers.
Providing them with what they want, when they want it, at prices they can afford and are willing to pay.
Fringe customer
Occasionally shop or may be attracted to shop.
Offer potential for business growth.
Computer-Aided Design
CAD
Piece together elements
Repeat a fabric pattern
Simulate drape on figure
Experiment with color and fabric changes
Swatch
A small sample of intended fabric or trim
Attached to the sketch or drawing
Traditional pattern making begins with:
A basic pattern called a block or sloper on heavyweight paper called oaktag
Pattern making from a draped design
- couture and designer price zones
- cutting, molding, and pinning inexpensive fabric or muslin
- fabric pieces removed and laid flat over pattern paper
- pattern is perfected and finalized with markings
Cut and sew prototype
Sample garment made in actual ir facsimile fabric
Fit model
Used to assess fit and style
Represents body proportions of target customer
Marker
The layout of the pattern pieces
Select styles for line (final adoption)
At the conclusion of the line review
Some styles eliminated
Some changes will be required
Colorways
The variety of colors available for a style
Quantity of fabric and findings ordered
Important to receive materials on time
Order and produce sales samples provides:
An opportunity to make adjustments in production
Final costing includes:
All costs to produce a garment including materials and labor
Wholesale price
Price shown to buyers at market
Includes manufacturers profit as well as funds to run business
Market weeks
Primary times during the year when lines are shown to retail buyers
Retail buyers place orders
Not every style presented will be produced
Must have a sufficient # of orders for the style and color
Production sequence
What will be shown 1st, 2nd, 3rd, etc. in factory
Pattern grading
Each pattern piece is remade for each size
More costly to grade styles that have many pieces of produced in many sizes
Sustainability defines
A method of harvesting or using a resource so that the resource is not depleted or permanently damaged
Sourcing
Decision process for determining how and where textile and apparel products or their components will be produced
-helps to determine a company’s competitive edge
Tariffs
Taxes assessed by government on imports
