Final Flashcards
(44 cards)
Advertising and Stereotypes
Form of mental shortcut called “heuristic.” Stereotypes are present in media. Think of Harry Potter characters. Advertisers start with what audience already knows. “Responsive Chord”
Art Ethics
Issues include banned books, obscene art, offensive lyrics and violence/sexual scenes in movies. Started with Plato. Artists are rebels and threaten vision of society. Tolstoy = art communicates feelings of the artist to the masses.
Balance Theory
People strive for cognitive balance. A person achieves balance only when his or her attitudes, information, and actions are in harmony.
Civil Rights Act of 1964
Ended segregation in public places and banned employment discrimination on the basis of race, color, religion, sex or national origin
Copyright
Protects the rights of authors and their ideas. Copyright starts as soon as something is produced. (Write a book, song, film, etc.)
Cognitive Dissonance
When message and action conflict or make one uncomfortable
Convergence
Blending of computing, communication and content as a result of the internet.
FCC
Federal Communications Commission
FDA
Food and Drug Administration
Daisy Girl Ad
Controversial political advertisement aired on television during the 1964 United States presidential election by incumbent president Lyndon B. Johnson’s campaign. Little girl is picking daisies and then a nuclear war is shown. (Stakes are too high. Protect children. Etc…)
Dystopianism
Expressing anger at horrible possibilities and actions to avoid disaster
FTC vs FDA vs SEC
FTC = Federal Trade Commission Fda = Food and Drug Administration SEC = Securities and Exchange Commission
SEC
Securities Exchange Commission
Tylenol vs. Exxon Case
PR cases that were handled WAY different. Tylenol had product laced with poison in Chicago. They pulled it all nationwide immediately and did a thorough check, informing citizens along the way. Took responsibility. Exxon oil spill as a result of someone driving ship who shouldn’t have been because captain was drunk. They never took responsibility. Took almost two weeks before they took any action and oil drifted down the coast. They got torn apart for it.
Technological Dystopianism
Technology creates a social order that is harsh, destructive, and miserable.
FTC
Federal Trade Commission, Regulates totality of commercial speech
Trade Secrets
Any secret that a company wouldn’t want getting out, such as upcoming products, secret recipes, etc.
Functions of a Trademark
- Distinguish one seller’s goods from another’s
- Signify all goods bearing the trademark or service mark come from a single source
- Signify all goods bearing the mark are of an equal quality level
- Serve as a prime instrument in advertising and selling
Hyper Competition
Result of internet. Supply exceeds demand. Need to get the story out quick before someone else does.
Hypodermic Needle Theory
- Humans react uniformly to stimuli.
- The media’s message is directly “injected” into the “bloodstream” of a population like fluid from a syringe.
- Messages are strategically created to achieve desired responses.
- The effects of the media’s messages are immediate and powerful, capable of causing significant behavioral change in humans.
- The public is powerless to escape the media’s influence.
In re Campbell Soup Co.
- Deception by Visualization. The addition of glass marbles to a can of soup bubbling in a saucepan on a stove. Ingredients would usually sink to bottom. Deceptive advertising. Investigation began, but they said they’d stop. FTC dismissed case.
Dannon Milk Products, Inc
- Puffery. Dannon claimed yogurt was best food and could cure common illnesses in ads. FTC took them to court saying it was misleading and unsubstantiated. They settled out of court.
Haagen-Dazs Company
- Deceptive advertising. Company made claims about frozen yogurt bars in regards to low calories and fat. FTC said it was misleading. They had to work more closely with FDA.
Pfizer Inc.
- Company says sunburn remedy called “Un-Burn” relieved pain fast and anesthetized nerves in skin. They got called out because they couldn’t back up the claim.
