Final - Advertising Flashcards
(34 cards)
The practice of using video games to advertise a product, organization or viewpoint.
Advergaming
An ad that goes across the top, bottom, or down the side of your screen when you are using the Internet.
Banner ads
A large board for advertisements in an outside public place.
Billboard / hoarding
Information that people are talking about that is not official; sometimes synonymous with word-of-mouth advertising.
Buzz
An ad in a newspaper or magazine.
Print ads
An ad, which appears suddenly on the screen when you are connected to the Internet.
Pop-up ads
An advertisement that appears (usually on the right-hand side of the search results page) when a web user enters a specific search term in a search engine like Mozilla Firefox or Google.
Paid-search advertising
Video ads placed on a webpage (often the homepage of a major portal, such as MSN).
Online video ads
An advertisement on television or radio.
Commercials
Advertisements posted to people at home.
Direct mail
Non-traditional forms of advertising, in unusual places or in unusual forms.
Guerrilla advertising
Librillo (de instrucciones)
Booklet
Catalogo
Brochure
Transmisión (de noticias)
Broadcast
Campaña (política)
Campaign
Edición (libro)
Edition
Previsión (del tiempo)
Forecast
Boletín (informativo)
Bulletin
Medio
Media
Novela
Novel
Cobertura (de un evento)
Coverage
Ficción (libro)
Fiction
Ilegible
Illegible
Literatura
Literature
