Final Bold Words Flashcards
Persuasion
the process of creating, reinforcing, or changing people’s beliefs or actions
Target Audience
portion of whole audience you want to persuade
Speech to gain passive agreement
desirable - no action
Speech to gain immediate action
desirable - take action
need
first issue in question of policy - need to change?
plan
second issue in policy - do you have a plan to solve it?
practicality
third issue in policy - will the plan solve the problem?
comparative advantages order
persuasive - each main point explains why solution is preferable to other ones
Monroe’s motivated sequence
A method of organizing persuasive speeches that seek immediate action. The five steps are attention, need, satisfaction, visualization, and action.
ethos
credibility
credibility
the audience’s perception of whether a speaker is qualified to speak on a given topic. Two major factors: competence and character.
initial credibility
credibility before speech
derived credibility
credibility produced by everything in the speech
terminal credibility
credibility at end of speech
creating common ground
speaker connects with values, attitudes, or experiences of audience
