Final Chapter 23-30 Flashcards

(68 cards)

1
Q

Speeches about Objects/Phenomena

A

Explore anything that isn’t human. Can be animate or inanimate. New inventions, dogs, history of theatre, etc.

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2
Q

Speeches about People

A

Inform about individuals and groups. May also be autobiographical. Key: provide a “lesson”. Obstacles, road to success, etc.

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3
Q

Speeches about Events

A

Noteworthy occurrences. Rely on reportage.

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4
Q

Speeches about Processes

A

Series of steps that lead to an end result. How it’s done, how it’s made, how it works.

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5
Q

Speeches about Issues

A

Provides an overview or report on issue in order to raise awareness and bring understanding.

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6
Q

Speeches about Concepts

A

Ideas, theories, or beliefs. Make them concrete and understandable to an audience.

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7
Q

Clarify Complex Information

A

Build on prior knowledge, use analogies that link to familiar concepts, demonstrate underlying causes, check for understanding, use visual aids

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8
Q

Choose Strategies for Conveying Information

A

Use definition to clarify, provide descriptions to paint a picture, provide a demonstration, offer an in-depth explanation

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9
Q

Appeal to different learning styles

A

Visual, aural, kinesthetic, and multimodal learners. Convey and reinforce in a variety of modes.

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10
Q

Reportage

A

An account of who, what, where, when, and why

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11
Q

Operational Definition

A

What it does

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12
Q

Definition by Negotiation

A

What it is not

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13
Q

Definition by Example

A

Several concrete examples

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14
Q

Definition by Synonym

A

Comparing it to synonymous things

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15
Q

Definition by Etymology (Word Origin)

A

Exploring root meaning of the word

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16
Q

Persuasive Speech Goals

A

Influence attitudes, beliefs, and understandings of an issue; influence behavior; or reinforce existing beliefs, attitudes or behavior.

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17
Q

Increase Persuasive Odds

A

Audience analysis, make message relevant, show how change benefits them, establish credibility, address topics they feel strongly about, and seek minor not major changes

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18
Q

Increase Odds of Action/Success

A

Appeal to needs, appeal to reasons they act as they do, stress message’s relevance, present the info at an appropriate level of understanding, establish credibility

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19
Q

Deductive Reasoning

A

General to specific

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20
Q

Inductive Reasoning

A

Specific to general

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21
Q

Enthymeme

A

A syllogism presented as a probability rather than an absolute. States either a general case or a specific case but not both

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22
Q

Demagogue

A

Relies heavily on irrelevant emotional appeals to short-circuit the listener’s rational decision making process

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23
Q

Fear Appeal

A

Arousal of fear and anxiety in audience in order to get listeners to follow recommendations

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24
Q

Propaganda

A

Used to manipulate an audience’s emotions for the purpose of promoting a belief system or dogma

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25
Expectancy-Outcomes Theory
Each of us consciously evaluates the potential costs and benefits associated with taking a particular actions
26
Elaboration Likelihood Model of Persuasion
Central and peripheral processing
27
Elements of an argument
Claim, evidence, warrants
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Claims of Fact
Focus on whether something is or isn't true/ whether something will or won't happen
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Claims of Value
Addresses issues of judgement
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Claims of Policy
Recommend that a specific course of actions be taken or approved
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Audience Knowledge and Opinions
Reaffirmation of their values, beliefs, etc
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Speaker Expertise
Your own knowledge and opinions. Used when the audience finds you to be credible
33
External Evidence
Most common form. Any information in support of a claim that originates with sources other than the audience's knowledge/opinions or the speaker's expertise
34
Motivational Warrants
Use the needs, desires, emotions, and values of the audience as the basis for accepting some evidence as support for a claim
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Authoritative Warrants
Relies on the audience's beliefs about the credibility of a source
36
Substantive Warrants
Operates on the basis of the audience's beliefs about the reliability of factual evidence
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Types of Substantive Warrants
Warrants by cause, warrants by sign, warrants by analogy
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Warrants by Cause
Offer a cause-and-effect relationship as proof of the claim
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Warrants by Sign
Imply that such a close relationship exists between the two variables that the presence or absence of one may be taken as an indication of the presence or absence of the other
40
Warrants by Analogy
Compare two similar cases and imply that what is true in one must be true in the other
41
Inoculation Effect
By anticipating counterarguments and then addressing/rebutting them, you can inoculate your listeners against the virus of these other viewpoints
42
Begging the Question
An argument is stated in such a way that it cannot help but be true, though no evidence has been presented
43
Bandwagoning
Arguments use general opinions as false bases. "Redbull is the best because everyone drinks Redbull."
44
Either-Or Fallacy
"Either you're with us or you're against us."
45
Ad Hominem Argument
Targets a person instead of the issue at hand. "I'm better than candidate B because..."
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Red Herring
Relies on irrelevant premises for its conclusion
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Hasty Generalization
Argument uses isolated instances to make an unwarranted general conclusion
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Non Sequitur
Argument's conclusion does not connect to the reasoning
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Slippery Slope
When speaker makes faulty assumptions that one case will lead to a series of events or actions
50
Appeal to Tradition
Phrases arguments to suggest that the audience should agree with the claim because that is the way it has always been done
51
Claim of Policy
Claim that addresses an "ought condition" and uses the word "should"
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Claim of Value
Claim that addresses issues of judgement
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Claim of Fact
Claim that addresses whether something is/isn't true or will/won't happen
54
Hostile Audience
Stress areas of agreement, address opposing views, aim for minor change, consider the refutation pattern
55
Critical and Conflicted Audience
Present strong arguments and evidence, address opposing views, consider refutation pattern
56
Sympathetic Audience
Use motivational stories and emotional appeals, stress commonality, clearly tell what you want them to think/do, consider narrative pattern
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Uninformed/Apathetic Audience
Focus on capturing attention, stress personal credibility and likability, stress topic's relevance to listeners
58
Motivated Sequence Pattern of Arrangement
Attention, need, satisfaction, visualization, action
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Comparative Advantage Pattern of Arrangement
Most effective when audience is already aware of the issue and agrees that a need for a solution exists
60
Refutation Pattern of Arrangement
State opposing position, describe implications of opposing claim, offer arguments and evidence of your position, contrast your position with the opposing claim to drive home superiority of your position
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Functions of Occasion Speeches
Entertainment, celebration, commemoration, inspiration social-agenda setting
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Speech of Introduction
Purpose: prepare audience for speaker and motivate audience members to listen to what speaker has to say. Describe their background, preview their topic, ask audience to welcome them
63
Speech of Acceptance
Purpose: In response to receiving an award of some sort. Prepare, react genuinely and humbly, thanks award givers, thank those who helped you
64
Speech of Presentation
Purpose: Communicate meaning of the award and explain why recipient is receiving it. Convey the meaning, talk about award recipient
65
Roasts and Toasts
Purpose: Humorous tribute/brief tribute. Prepare, highlight remarkable traits of the person, be positive and brief
66
Eulogies and Other Tributes
Purpose: "To praise". Balance delivery and emotions, refer to the family of deceased, commemorate life not death, be positive but realistic
67
After-Dinner Speeches
Purpose: Light-hearted, entertaining but provides insight to topic at hand. Recognize occasion, avoid stand-up comedy, social-agenda setting
68
Speeches of Inspiration
Purpose: Commencement addresses, pep talks, nomination speeches, etc. Use real-life stories, be dynamic, make your goal clear, consider a distinctive organizing device, close with a dramatic ending