Final Exam Flashcards
(179 cards)
Where does most of our understanding of the social world come from?
- Authority
- Tradition
- Common sense
- (Social) media
- Personal experience (experience, observation, interpretation, intuition)
What are sources of bias?
Systemic distortions during interpretation.
- Overgeneralization
- Selective observation
- Expectations
- Premature closure
- Halo effect
What are the goals of research?
- Description
- Explanation
- Prediction
- Influence
What are the types of research?
- Basic
- Applied
What is basic research?
Advances knowledge without necessarily having any obvious practical applications.
- Description
- Explanation
- Prediction
What is applied research?
Provides solutions for specific practical problems and advancing quality of life.
- Influence
- Solve problem
- Money
What is science?
- Critical approach to asking questions about how a system works: General methodology independent of subject matter.
- Process of making structured observation, forming theories, and adapting theories in response to new empirical evidence (data).
What is quantitative research?
Systematic empirical study of observable phenomena via statistics and mathematics (describe data using numbers, measurements).
- Experiments
- Correlation
- Surveys
- Observation
- Content analysis
- Existing statistics
What is qualitative research?
In depth inquiry into specific experiences by describing and exploring meaning via narrative (describe data using words, images, sounds).
- Qualitative interviews
- Focus groups
- Field research
- Content analysis
- Historical-comparitive
- Alternative production
What is the scientific process?
- Observation - data collection
- Theory - current explanation
- Hypothesis - specific prediction
- Observation - test prediction
- Evaluate/Modify theory
- …
What are theories?
Integrated systems of assumptions and principles that attempt to organize and predict all currently known observations.
What are the characteristics that scientific theories are evaluated with?
- Falsifiability: Must be testable and rejected (or adjusted) if predictions are not confirmed.
- Parsimony: Must reflect the simplest possible explanation for the current body of knowledge.
What are hypotheses?
- Testable predictions that are derived logically from theory - falsifiability
- Describe the specific relationships between two or more variables
- Acceptance or rejection of allows for evaluation/modification of theories
What are variables?
Any characteristic that can have a range of different values (anything that can vary).
- Data point: individual piece of information
- Data set: collection/group of data points
- Data distribution: pattern of the data points
What are descriptive methods?
Methods that observe and describe phenomena as they exist and with minimal interference.
- Naturalistic observation
- Laboratory observation
- Case studies
- Survey research
What is naturalistic observation?
Observing behaviour as it occurs in its natural setting and without interference.
- Natural and spontaneous behaviour
- Impossible/unethical to manipulate
- Covert observation of participants
- Experimenter bias/effects/influence
What is laboratory observation?
Observing behaviour without interference in more controlled conditions of the laboratory.
- Reduction of random variables
- Allows use of precision equipment
- Artificial elements become factors
- Awareness of potential observation
What are case studies?
In depth observation of a single or small number of rare or extraordinary cases.
- Rare phenomena and unique cases
- Use multiple and varied approaches
- Gain insight/formulate hypotheses
- Hard to generalize/draw conclusions
- Weak basis for normal behaviour
What is survey research?
Susceptible to a number of potential weaknesses that may distort results:
- Sampling bias
- Wording effects
- Self-report bias
What is sampling bias?
Failure to question/survey sample that is representative of the larger population.
- Population: group of interest
- Sample: subset being measured
- Random/representative sampling
What are wording effects?
Subtle changes in wording of a question can lead to dramatically different results.
- Censorship vs restrictions
- Welfare vs. aiding the needy
What is self-report bias?
Inability to report accurately or honestly on individual’s own behaviours/attitudes.
- Social desirability
- Sexual behaviour
- Racism and sexism
What is correlation?
Statistical measure of the strength/direction of the relationship between multiple variables.
What is the correlation coefficient?
Numerical representation of the strength and direction of the relationship between variables.
- Statistical term ‘r’
- Complete range (-1 to 1)
- Strength (number 0 to 1)
- Direction (valence in +/-)