Final Exam Flashcards

(76 cards)

1
Q

“faculty of finding the available means of persuasion”

A

Aristotle’s def of rhetoric

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2
Q

3 artistic proofs of rhetoric

A

logos, pathos, ethos

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3
Q

logos

A

logic

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4
Q

pathos

A

emotion

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5
Q

ethos

A

ethics

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6
Q

3 divisions of ethos

A

Aretê, eunoia, phronesis

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7
Q

virtue

A

aretê

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8
Q

goodwill

A

eunoia

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9
Q

practical wisdom

A

phronesis

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10
Q

3 types of rhetoric (aristotle)

A

judicial, political, ceremonial

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11
Q

5 canons of rhetoric

A

invention, arrangement, style, memory, and delivery

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12
Q

“lover of wisdom who sought the truth” -plato

A

philosopher

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13
Q

“person who made his living through deception” -plato

A

sophist

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14
Q

the quality of being trusted and believed in (why are you telling us / why should we care)

A

credibility

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15
Q

way of life

A

culture

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16
Q

3 aspects of culture

A

norms, rules, roles

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17
Q

age, gender, ethnic background, class, occupation, etc. (physical attributes)

A

demographic

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18
Q

personality, values, opinions, interests (psychological attributes)

A

psychographics

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19
Q

4 phases of newcomer socialization

A

honeymoon, problem/conflict, adjustment, mastery

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20
Q

1st phase of newcomer socialization

A

honeymoon

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21
Q

2nd phase of newcomer socialization

A

problem/conflict

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22
Q

3rd phase of newcomer socialization

A

adjustment

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23
Q

4th (last) phase of newcomer socialization

A

mastery

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24
Q

type of rhetoric: past

A

forensic - judicial

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25
type of rhetoric: future
deliberative - political
26
type of rhetoric - present
ceremonial
27
virtue
good speaker?
28
care about audience?
goodwill
29
know what you’re talking about?
phronesis
30
misrepresent what you said to make it easier to win
straw man fallacy
31
fallacy that diverts attention
red herring
32
“does not follow” fallacy
non sequitur
33
complex question fallacy
false dilemma
34
“clean room or you’re grounded”
appeal to consequences
35
appeal to pity
emotional
36
“celebrity uses this so you should too”
appeal to authority
37
coercion, threats, fear
appeal to force
38
“everybody else does it so you should too”
bandwagon appeal
39
group balance
homeostasis
40
the whole is greater than the sum of parts
synergy
41
equifinality
group work ends on same day
42
multifinality
group work ends on diff days (multiple finish times
43
wants to keep tensions low
harmonizer
44
makes sure all voices are heard
facilitator
45
group role that keeps documents
record keeper
46
preps materials to fit together
reporter
47
group role that complains about everything
detractor
48
goes on tangents
digressor
49
theory where overwhelming opposition leads to silence
spiral of silence theory
50
left brain
logic
51
right brain
artistic
52
personality type - doesn’t want to rock boat
amiable
53
logical, detail oriented
analytical
54
4 types of personalities
amiable, analytical, expressive, driver
55
media has a direct impact on audience
hypodermic needle theory
56
circular model with encoding and decoding
schramm-osgood communication model
57
sender, message, medium, receiver, feedback - SMMRF
Lasswell’s communication model
58
legitimate power
desígnated
59
power based on admiration & respect
referent
60
has knowledge and skills to have power
expert power
61
3 types of power
legitimate, referent, expert
62
speech for the living
eulogy
63
speech to poke fun with admiration
roast
64
4 ways meaning is created
social, contextual, contingent, negotiated
65
connotation
way it’s said
66
meaning belongs to no one
denotative meaning (denotation)
67
chain of events unfold and changes meaning
contingent
68
meaning negotiated to find mutual understanding
negotiated meaning
69
multiple meanings
polysemy
70
space
proxemics
71
NV comm. movement to communicate
kinesics
72
study of eye movement to communicate
oculesics
73
NV comm thru touch
haptics
74
vocal expression to communicate
vocalics
75
4 distances of interpersonal space
intimate, personal, social, public
76
when professor uses unfamiliar words
semantic noise