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Intro To Fashion > Final Exam! > Flashcards

Final Exam! Flashcards

(78 cards)

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1
Q

Until Mass MF what was women’s work?

A

Sewing

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2
Q

When did production of clothing start?

A

mid-19th century

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3
Q

The factor contributed most to growth on men’s apparel manufacturing

A

Standardization of sizes

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4
Q

How are RTW clothes produced

A

Factories to standardized sizes

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5
Q

Women started substituting what clothing in the first decade of the 20th century?

A

home-sewn apparel for stores brought ready made clothes

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6
Q

By 1920 women shopped for their clothes where?

A

Department or women’s specialty stores

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7
Q

What accelerated the fashion cycle of style produced

A

Mass production and distribution thro retail outlets

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8
Q

What technological advancements allowed fashion producers to react to the needs of women for clothing

A

change social, economic, political conditions

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9
Q

How did the industry success in the early 20th century?

A

MF’s supply of immigrant labor

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10
Q

What was the percentage of jewish, italian, and other groups of garment workers in 1910

A

55% jewish, 35% Italian , 10% other

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11
Q

Immigrant working skills?

A

many had no skills but trained as dressmakers and tailors in their home countries.

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12
Q

What kind of labor was needed in the garment industry?

A

skilled and unskilled labor

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13
Q

What was the Triangle Shirtwaist Factory Fire ?

A

A fire in 1911, 146 garment workers mostly young women killed

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14
Q

What was the results of the Triangle Shirtwaist Factory Fire ?

A

From the unions support it opened the door for stricter building codes, protective labor laws, outlawing child labor

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15
Q

New York’s Fashion District

A

clothing manufacturers work w/ investors & a real estate developer created a fashion center

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16
Q

In between 1918-1921 how many manufacturers moved to NYFD (New York’s Fashion District)

A

50-60 manufacturers

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17
Q

Why was New York a well-positioned to capitalize on RTW

A

a port city, located near textile producers, large pool of cheap immigrant labor

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18
Q

by 1923 NYC produced what percentage of all womens apparel

A

80%

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19
Q

International Ladies Garment Workers Union (ILGWU) 1900-1995

A

in 1932 ILGWU enjoyed an expansion period as the garment industry underwent a period of innovative growth

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20
Q

what did the ILGWU negotiate?

A

35 hr, 5-day work week, and paid vacations, Instituted health/welfare, pension programs, financed housing projects, and recreation centers.

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21
Q

From 1975-1995 fought imports with what campaign?

A

“look for the union label”

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22
Q

6 divisions of women’s apparel industry based on price od merchandise

A

budget, moderate, contemporary, better, bridge, designer

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23
Q

Major Price Zones (HDBCBMB)

A

Haute Couture/Avant-Garde, Designer Signature, Bridge, Contemporary,
Better, Moderate, Budget

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24
Q

Haute Couture/Avant-Garde Price Zone

A

Highest Price Zone:
custom made “1 of a kind”
available to a few

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25
Designers Brands examples?
Gucci, prada, Versace, Armani, Chanel
26
Designer Signature Price Zone
High Price Zone: sell 1,000+ an item, fabrics + fits + detail+ trim= RTW
27
Bridge brand examples ?
Signature brands: Ralph Lauren, Donna Karan, Ellen Tracy
28
Bridge Price Zone
(third or half the price of designer) < 1,000 Price from the designer to better some designers signature lines also have bridge lines
29
Contemporary Brand Examples?
BCBG, Bebe, Revolve
30
Contemporary Price Zone
-young designers who want to enter the market with innovative, designer-quality lines. -Fashion Forward consumers looking for trendy clothing -More affordably than designer < $500
31
Better Brands Examples?
Jones New York, Anne Klein, and Diane Von Furstenburg
32
Better Price Zone
medium to high in price < $500 -Sold in upper end Department stores (Nordstrom, Bloomingdale’s) -Better quality fabric and styling than lower priced brands
33
Moderate Brands Examples?
Nine West, GAP, Express,Zara, sold at Dillard’s, Macy’s, Belk
34
Moderate Price Zone
-Lines of nationally advertised makers. -Less prestige than designer lines. -Appeals to middle-class < $300 -Sold in chain-stores or department stores
35
Budget Brand Examples?
Old Navy, Forever 21, H&M, JC Penney, Kohl’s
36
Budget Price Zone
-Lowest Price Zone <$100 -Sometimes referred to as "Promotional" or "Mass" Market. -Usually "knock offs" of higher priced designs
37
What contributed to the success of the children’s apparel industry
Birthrate fluctuation throughout history
38
The largest group of shoppers for children’s apparel in the 90s-2000s
millennials grandparents (over 50)
39
Who were formidable spenders
millennials, largest spending generation to date
40
Spending averages for teens in month
avg 13 yr old: spent $54 a month on clothes avg Teens 14+ spent $64 a month on clothes
41
Today what percentage of tweens plan their apparel purchases
71%
42
For most of history children dressed like?
mini adults
43
What brand become 1 of the largest children's underwear manufacture.
The William Carter Company (1865)
44
In the 1800's children's clothes began to look?
different and were oversized so kids could grow into them
45
-How did Manufacturers help the Industry grew
found ways to make factory-produced clothing sturdier than handmade clothing
46
After WWI, manufactures began to do what in children wear?
standardize children's wear sizes.
47
TV programs geared to audiences of different ages why?
to help establish the popularity of clothing styles for each age group.
48
Most of children’s clothing companies were made how?
small, family-owned businesses, adult brands operate children’s divisions, and designer brands made children’s clothes
49
Size range for girls and boys
same the pre-teen sizes for girls offer more sophisticated styling than girl's sizes. Young men's called “prep,student or teen.”
50
How were infants/ toddlers' clothing sizes designed
to meet needs unique to the youngest children
51
define Layettes
Collections of crib and bath linens, sleepwear, and underwear for infants.
52
How were Children's clothing manufacturer
specialize by product
53
What fabric are popular for infants and everyday wear for girls and boys.
Knits
54
Why are children clothes more expensive
Children's clothes require less fabric but more labor= more expensive
55
Where does Fashionable children's wear adapt from
men's and women's styles.
56
There's NO innovation/ new fashion from children's clothes EXCEPT for?
backpacks
57
Where do Children look for styles and trends
the age group just ahead of them
58
Who forecast trends and styles in the industry?
Companies
59
Distinct differences between tweens and teens buying habits, attitudes, and other consumer behaviors?
Teens are more individualistic while tweens tend to stick to more groups.
60
Theres a growing number of well-known designers and retailers in what business
teen and tween business.
61
The "giants" in the industry like Carter’s like to do what to consumers
advertise aggressively
62
Most firms producing budget/ moderately priced children's wear leave most consumer advertising to ?
retailers
63
Firms producing higher-priced designer merchandise limits what
the amount of consumer advertising
64
The high cost of consumer advertising is often shared with what firm
textile firms
65
Designer labels are available where? and gear to where income group?
in stores and middle-income & high-income customers.
66
Which lable is expected to continue to grow in children's wear
Designer labels
67
Examples of designer labels in children wear
Lanvin, Burberry, Fendi, Dolce & Gabbana, Donna Karan, and Versace
68
Who is dominate in children's T-shirts, sweatshirts, and sleepwear.
Character licenses
69
Where do Character licenses show their strengths
in accessories and sportswear
70
licenses associated with feature-length movies tend to be
short lived
71
What brand has their own retail outlets and what does it include
Disney: mix of apparel/accessories/toys may help to extend the lives of the movie characters.
72
How many active licenses does Warner Brothers own? What form do they sell merchandise through
3,700+ worldwide and through its online store
73
What is a large segment of children and teens clothing
E-commerce
74
What does E-commerce Specialty in ?
- retail outlets (Stores within a store) - separate stores (Gap Kids, Baby Gap, Janie & Jack) -Catalogs (Lands’ End, L.L.Bean) -Children’s Resale Market
75
How are children wear category?
girls wear, boys wear, infante wear
76
How did television help bring change in the childrens wear industry?
Children were targeted directly in advertising
77
Whats NOT true about children’s shoes
Their available for resale market
78
Well-known brand names in children's wear include:
Flapdoodles, Gymboree, Little Me, Absorba, Joe Boxer, Cotton Caboodle, Guess & Gap.

Intro To Fashion (1 decks)

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