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MKT 250 > Final Exam > Flashcards

Final Exam Flashcards

1
Q

What do you do to ask inclusive questions?

A

-Open Ended
-Non-Biased
-Single Question>Multiple questions at once

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2
Q

In a memo. what information should you include after your name in the “From:” section?

A

Title
Initials in blue

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3
Q

Relevance Statement is…

A

Reason for writing the memo

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4
Q

Thesis statement is

A

your recommendation

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5
Q

Preview statement is

A

providing the layout/organization of your memo

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6
Q

Topic sentence is..

A

the main argument

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7
Q

What is the 5/3 rule?

A

5: no more than 5 sentences in a paragraph
3: you don’t want 1 individual sentence that is 3 lines or more

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8
Q

What is included in the last paragraph of a memo?

A

-Deductive Logic
-Synthesis of previous arguments
-Implementation statement/ action steps

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9
Q

Strategic Implementation of Ideas: Presentation, Layout

A
  1. Attention Getter
  2. Relevance
  3. Credibility
  4. Thesis
  5. Preview/ Agenda
  6. Body
  7. Conclusion
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10
Q

How to overcome nervousness:

A

-Engage in cognitive restructuring
-Take diaphragmatic breaths
-Avoid drinking caffeine right before presenting
-Use your space and gesture

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11
Q

Structure of Executive Summary

A

-Problem/ Need
-Solution/Value proposition
-Action

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12
Q

Ethos

A

Credibility

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13
Q

Pathos

A

Emotion

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14
Q

Logos

A

Logic

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15
Q

Toulmin Model: Logical Argumentation

A
  1. Claim
  2. Grounds(evidence)
  3. Warrant (explain why grounds supports claim)
  4. Backing: offers support for reliability of the warrant
  5. Qualifier: provides cases when claim is true
  6. Rebuttal: Identifies and refutes objections
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16
Q

Ad Hominem (Personal Attack)

A

Attacking a person for a character trait, rather than the quality or soundness of their argument

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17
Q

Appeal to misplaced authority

A

accepting the testimony of experts outside of their field

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17
Q

Bandwagon

A

Majority of other people will support
-Trying to prove a conclusion

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18
Q

Red Herring

A

Ignoring the question and changing the issue at hand

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19
Q

Begging the question also circular reasoning

A

Providing a premise that is also your conclusion
-Re wording your ideas without adding new logic

20
Q

Hasting generalization

A

considering certain, exceptional cases and generalizing to different broader cases
-assuming a group of people do something just because one person does

20
Q

False Cause

A

Incorrectly assuming one event causes another

21
Q

GPT stands for

A

Generative pre trained transformer

22
Q

Where do you put your name tag at an event

A

Left side over your heart

23
Q

When introducing others what order is it in?

A

Always introduce the person with most authority first

24
Q

In a presentation, no more than how many colors should you use in a presentation

A

2

25
Q

Audience Analysis: What are demographics?

A

Age, Gender, Race, Income, Family

26
Q

Audience Analysis: What are psychographics?

A

Personality traits, hobbies

27
Q

People remember things most by what order they are presented in: First thing stated is what effect?

A

Primary effect

28
Q

People remember things most by what order they are presented in: Last word stated is what effect?

A

Recency effect

29
Q

Is speaking or listening more important in the communication process?

A

Speaking and listening are equally important

30
Q

Presentation: What is the recommended font size for heading and body?

A

Heading: 40-44
Body: 24-36

31
Q

T/F: Use clip art on your presentations

A

False

32
Q

T/F: use contrasting colors

A

True

33
Q

T/F: you don’t have to use consistent slideshow design

A

False

34
Q

Outline of a keeping in touch email:

A

1.Subject line
2.Greeting
3.Friendly Remark
4.News or update with direct connection
5.Action steps or final take aways
6.Valediction

35
Q

Monroe’s Motivated Sequence(5 steps)

A

1.Attention
2.Need/Problem
3.Satisfaction/Solution
4.Visualization
5.Action

36
Q

What is the name of the misconception defined
as everyone will see how nervous we are?

A

Illusion of transparency

37
Q

What is the name of the misconception that everyone will judge us

A

Spotlight effect

38
Q

How many bullet points and words per point should there be on a slide?

A

7 Points
7 words per Point

39
Q

Most only listen at ____ % efficiency

A

25%

40
Q

In an A3 template, how many times do you ask why?

A

5

41
Q

how many megabytes of an email?

A

20 MB or less

42
Q

How many hours does a CEO spend reading?

A

???

43
Q

When is the best time to introduce team members

A

??? beginning or whenever their slide comes?

44
Q

Is the emotional state a psychographic or a demographic

A

Psychographic

45
Q

T/F Your memo should start with your thesis

A

False, It starts with your relevance statement

46
Q

Order of the introduction paragraph

A

Relevance, thesis, preview

MKT 250 (2 decks)

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