Final Exam Flashcards
True or False
Casino owners and senior executives have access to the vault/main bank.
False
Which of the following are central cashiering functions Public Cashiering Table Games fill / credit cashiering Casino Credit Cashiering All of the Above
Answer is all of the above
The text notes of the casino gaming done on credit represents what percentage of total play in Atlantic Casino
15% - 19%
The instrument used to draw down on an established casino credit line is called a:
Marker
Tells the story of the company’s strategy by articulating a sequence of cause and effect relationship.
Highlights suboptimal tradeoffs that managers may make when they fail to consider operational and financial.
Limits the numbers of measures to only the most critical.
All of the Above
A good balanced scorecard:
Return on Investment (ROI) is calculated as:
Income (profit) divided by investment
The cost analysis area that is generally the most critically important to the casino business is:
Labor Costs
The first step in designing casino performance reports is to choose performance measures that align within.
True or False
True
Examples of aggregate economic activity measures used to forecast (predict) future business.
Auto traffic counts of visitors to a city
Hotel Occupancy statistics
Average expenditures per visitor or admission
All of the Above
All of the above
On a Profit & Loss (P&L) statement, how do you calculate dollar variance to budget for a P& L.
A. Expected Result (budget) minus Actual results
B. Actual Results minus Expected Results (Budget)
C. Prior Year Results plus Actual Results.
D. Expected Results (budget) plus Actual Result
A. Expected result (budget) minus Actual Results
The process of attempting to reach the market directly through such media as mail or telephone.
Direct Marketing
Any paid, non-personal communication transmitted through mas media by an identified sponsor
Advertising
Refers to how often people do something
Frequency
Term used by Casino employees to describe a big bettor.
Whale
Short for complimentary goods or service given to players and can apply to things as low cost as drinks to full, attract players to a certain casino.
Comps
The process by which individuals decide what, when, where, how, and from whom to purchase goods and service
Consumer behavior
A strategic marketing process to coordinate seller - initiated efforts to set up channels of information and persuasion.
Promotions
Develops interactive communication with the casino’s best customers
Direct Marketing
What is CVB
An abbreviation of convention and Visitor Bureau.
A form of comp in which a group of known and rated gamblers are brought to the casino and are expected to party in style.
Junket
Casino Dictionary page 57
A paid marketing communication that stimulates short-term consumer purchases.
Sales Promotions
Once the person makes the decision, there is a post-purchase evaluation where the person asks himself/herself.
Cognitive dissonance
A casino term referring to a person who consistently bets high stakes: commonly called a “high roller.”
Premium Player
A progressive behavior disorder in which an individual has an uncontrollable urge to gamble
Compulsive Gambler
