Final Exam

Question 1

A&R agents

Answer 1

talent scouts of the music business who discover, develop, and sometimes mange performers.

Question 2

bandwagon effect

Answer 2

an advertising strategy that incorporates exaggerated claims that everyone is using a product and so should you

Question 3

cinema verite

Answer 3

french term for truth film shaky handheld camera work

Question 4

convergence

Answer 4

content across various platforms

Question 5

CPB

Answer 5

created in 1967 by Congress to funnel federal funds for radio and TV non profit

Question 6

data mining

Answer 6

unethical gathering of data by online purveyors

Question 7

ethnocentrism

Answer 7

underlying value held by many U.S. journalists and citizens according how they live up to their practices or ideals.

Question 8

hypodermic-needle model

Answer 8

early attempt to explain media effects by arguing that media target the unsuspecting and the weak audiences

Question 9

kinetoscope

Answer 9

an early film rejection system

Question 10

hollywood ten

Answer 10

people in hollywood suspected to be communists

Question 11

muckrakers

Answer 11

reporters who used a style of early twentieth century investigative journalism to uncover a story

Question 12

media literacy

Answer 12

the understanding of mass communication process

Question 13

mass media

Answer 13

the cultural industries the channels of communication

Question 14

nickelodeons

Answer 14

first small movie theaters mimic vaudeville theaters

Question 15

oligopoly

Answer 15

media economics control most of the industry’s production and distribution resources

Question 16

papyrus

Answer 16

the first substance to hold written language and symbols

Question 17

payola

Answer 17

the practice of paying deejays or radio programs to favor certain songs over others

Question 18

Paramount decision

Answer 18

forced studios to divest themselves theaters