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Programming Electronic Media > Final Exam > Flashcards

Final Exam Flashcards

(66 cards)

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1
Q

HUT

A

Households using television

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2
Q

Sweeps

A

Take place in Feb, May, July, Nov

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3
Q

How many markets does Neilson have?

A

210 (150 with diaries and 60 with meters) + 10k households measured for national ratings`

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4
Q

Fairness Doctrine

A

Ran from 1949-1987 and stated that talk radio (AM) had to present both sides of an issue

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5
Q

Blunting

A

Networks go directly against each other for the same demographic in the same timeslot (ex. 2 networks have sitcom night on Monday)

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6
Q

Countering

A

One network goes for a different demographic than the other (ex. 1 network shows football while another shows a romcom)

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7
Q

Carnegie Commission

A

1967 - President Johnson appoints the Carnegie Commission on Educational Television to study “educational broadcasting” in the United States. Recommendations:

a) replace the term “educational” with “public”
b) provide federal government funding

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8
Q

CPB

A

1967 - Corporation for Public Broadcasting (CPB) formed to distribute grants to individuals and organizations for producing programs and to CPB-qualified stations for operations and maintenance.
A private corporation created and funded by federal government. Does not produce or distribute programs

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9
Q

OWN

A

The Oprah Winfrey Network (rebranded from Discovery Health)

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10
Q

Vertical Integration

A

Conglomerates own everything from the production end to the network the show airs on

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11
Q

22 episodes/13 episodes

A

22 episodes is a full season for broadcast networks/13 episodes is a full season for cable networks

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12
Q

66 episodes/3 seasons

A

The general minimum needed for a show to be marketable for syndication

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13
Q

MSO

A

Multiple system operators - They own several operations in several communities (think cable companies)

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14
Q

Oprah Winfrey

A

Got her start as a news anchor in Nashville and is now rich af and has her own network, OWN

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15
Q

“What hath God wrought?”

A

First telegraph transmission by Samuel Morse from Baltimore, Maryland to Washington DC

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16
Q

Voice Tracking

A

Radio term - shows and bits are recorded in advance all at once and then played between songs on the air. It’s done because it’s cheaper than having a DJ sit in a studio for several hours when they could record everything in 1 hour

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17
Q

ASCAP, BMI and SESAC

A

The American Society of Composers, Authors and Publishers; Broadcast Music, Inc; and Society of European Stage Authors and Composers are the companies that hold the music licenses for radio. Stations have to go through them to be able to play songs

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18
Q

Comcast

A

Largest cable operator/MSO with over 22 million subscribers

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19
Q

Primetime Access

A

6-7PM, it’s part of primetime reserved for local stations. Most stations play the news at this hour and gain lots of ad revenue

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20
Q

Designated market area

A

DMA (also called media market, broadcast market or media region) is an area/region where the population receives the same or similar TV offerings. They are also used by Neilsen to measure ratings for TV

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21
Q

Late fringe

A

The programming stations put on after primetime, like 10PM news or the Letterman Show

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22
Q

Early fringe

A

Programming that happens before primetime access (at 5PM) and is used by stations to heavily promote local news

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23
Q

A la carte

A

Bundling with cable networks in a manner that lets you pick and choose which channels you get. Will probably never happen because most network owners have more than one network and want you to have all of them so they have bigger audiences, and cable wants to make you have more so they get more money

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24
Q

Repurposing

A

Placing an old program on a sister network (ex. putting an NBC show on USA after it airs)

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25
Ratings
of households watching a program/# of households that have a TV
26
Shares
of households watching a program/# of households with their TV on
27
SuperStations
Local stations that are distributed nationally
28
Ted Turner
He is known as founder of the cable news network CNN, the first 24-hour cable news channel. In addition, he founded WTBS, which pioneered the superstation concept in cable television. In 1988, he introduced Turner Network Television (TNT) with Gone with the Wind. TNT, initially showing older movies and television shows, added original programs and newer reruns and used World Championship Wrestling (WCW) to attract a broader audience. Also launched TCM in 1994.
29
CBS/National Amusements
Sumner Redstone is the CEO/creator of CBS and its parent, National Amusements. He owns the controlling share of the network.
30
CSI/Jerry Bruckheimer
Bruckheimer is the executive producer of CSI, which ran for 15 years and ended this year.
31
Clear Channel/IHeartMedia
Owner of some 1200 stations on the radio after the stations went public. Has 243 million listeners over 850 stations in 150 cities. Was founded in San Antonio and also owns IHeartRadio
32
KLRU
PBS member TV station in Austin, TX
33
Howard Stern
Highest paid radio personality. "King of All Media." Sirius XM radio. $80M per year.
34
Disney/ABC
Bob Iger is the chairman of Disney/ABC
35
Off-network syndication
Old shows running on a new network (sometimes a local station) to fill timeslots. In order to be purchased for syndication, most networks want a show to have at least 66 episodes so they aren't repeating too often
36
Willie Nelson
Austin city limits public TV and radio: one nation -wide programming out of Austin on public TV was ACL started in 1979 Willie was the 1st guest.
37
Franchise Agreements
Legal agreement between a Franchisee and a Franchise whereas the Franchisee is given a license to construct, install, maintain, and operate a cable communications system in the specified geographical area
38
Churn rate
The percentage of subscribers that discontinue their subscription to that service in a given period
39
How many households in the US have TVs?
114 million
40
DVR/streaming vs Appt Viewing
DVR/streaming numbers are the same as "appointment viewing" numbers (appt viewing is when you watch it live)
41
David Sarnoff/RCA/World's Fair
Chairman of RCA. Formed NBC. The first television broadcast aired was the dedication of the RCA pavilion at the 1939 New York World's Fairgrounds and was introduced by Sarnoff himself. Later that month on April 30, opening day ceremonies at The World's Fair were telecast in the medium's first major production, featuring a speech by President Franklin D. Roosevelt, the first US President to appear on television.
42
February/July Viewership
Two of the sweeps months. Feb has the most viewership and July has the least
43
ESPN
Largest cable network. Founded by Bill Rassmussen in 1978 and is now a property of Disney
44
I Love Lucy
#1 show for 5 years. Filmed and edited, not live. 3 cameras. Live audience. 72% watched in one night. Generates $20M a year.
45
DirecTV
Main competitor to cable. 34.2M subs
46
First-run syndication
1st run syndication: local TV stations will fill up programming schedule with programs from the network, syndication and local shows. 1st run= made on daily basis distributed by satellite to the local stations (Judge shows, talk shows, tabloid shows, game shows)
47
Subscriptions
Local cable operators make more money off subscriptions than they do off ads
48
Reginald Fessenden
Wireless telephone AKA radio (1906). 1st broadcast was a violin solo, Book of Luke, and phonograph recording.
49
Non-Commercial Cable Networks
Subscriptions, premium channels, educational channels, government channels and/or religious channels (HBO, PBS, etc.)
50
Ken Burns
American director and producer of documentary films. Some of his stuff is on PBS (Central Park Five)
51
Netflix/Ted Sarandos
Ted Sarandos is the chief content acquisition person for Netflix, which is the #1 streaming service in the country and has 24.9 million subscribers
52
Wheel of Fortune
Wheel premiered as a daytime series on NBC on January 6, 1975, and continued to air on the network until June 30, 1989. After some changes were made to its format, the daytime series returned on July 17, 1989 as part of CBS' daytime lineup. On January 14, 1991, Wheel moved back to NBC and aired on that network until it was cancelled on September 20, 1991. The popularity of the daytime series led to a nightly syndicated edition being developed; that series premiered on September 19, 1983 and continues to air to this day. It is stripped on daytime TV Mon-Fri.
53
Broadbased
Directing programming at larger, broader audiences
54
Narrowcasting
Also called niche marketing or target marketing. Targeting to a very narrow audience
55
Hammocking
Putting a weaker show in between two popular ones.
56
Law and Order/Dick Wolf
Wolf is the executive producer of Law and Order which ran for 20 years.
57
Problems with Neilsen
under-representation of viewing audience, difficulty with meters, fatigue, lack of cooperation.
58
Vladimir Zworykin
Pioneer of television technology
59
NBC/Comcast
Brian Roberts is CEO and Chairman of Comcast Corporation and personally controls 33 1/3% of the voting rights of the company. Comcast owns NBC
60
Time Warner
Owns HBO, CW and TBS
61
What is the largest local TV dept?
The News!!!
62
Binge Viewing
Watching a show for hours like when I watched Daredevil
63
Stripping
When the same thing is on at the same time every day
64
Fox/NewsCorp
Rupert Murdoch is the CEO of NewsCorp, which owns Fox
65
M*A*S*H*
Ran on CBS - the finale in 1983 was the most watched regular episode program, only beaten by super bowl games. Ran for 11 seasons.
66
Rush Limbaugh
Satan/radio guy who is v conservative

Programming Electronic Media (1 decks)

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